The Copenhagen International Fashion Fair (CIFF), Northern Europe’s twice-yearly fashion trade fair, has formed a strategic partnership with the Danish firm Delogue to launch “TechCreate a CIFF Collaboration”, an initiative aimed at bringing fashion and technology closer together. It will make its physical debut at CIFF 66, taking place in Copenhagen from January27 to 29.

TechCreate a CIFF Collaboration is built on three key pillars, beginning with a webinar organised by CIFF and Delogue on November 26, where industry stakeholders will discuss how technology can enhance creativity, optimise production and improve transparency. This session will also reveal further details about the TechCreate a CIFF Collaboration physical space at CIFF 66.

Showcasing the relevance of digital tools

This physical space forms the second pillar of the initiative. It will be an immersive exhibition area within the fair where visitors can attend demonstrations and talks, and discover collaborations that explore the future of design, production, distribution and sustainability. CIFF hopes to highlight the relevance of digital tools, sustainability data and workflow optimisation as key elements in the industry’s creative and commercial processes.

Finally, TechCreate a CIFF Collaboration will continue as a content series on CIFF Media, CIFF’s digital storytelling platform. On the agenda: interviews, trend analyses and conversations with leading innovators who are shaping the convergence of fashion and technology.

Inspiring emerging and established brands

By embedding technology storytelling directly into CIFF’s physical and digital worlds, the initiative aims to inspire both established and emerging brands to evolve through data, design and collaboration. The ambition of both organisations is to make technology “an essential component of creativity and sustainability.”

“With TechCreate a CIFF Collaboration, we are going beyond simply presenting collections: we are putting innovation centre stage,” said Sofie Dolva, Director of CIFF. “Our partnership with Delogue represents the next logical step in how CIFF can contribute to the growth of the fashion industry, providing a platform where creativity and technology meet, and where visibility is transformed into knowledge and action.”

Technology in the service of creativity

TechCreate a CIFF Collaboration is being developed in partnership with Delogue, a technology company that has built a PLM platform for international fashion and lifestyle brands. “Delogue has always believed that technology should empower creatives, not restrict them,” said Jonas Midtgaard, CEO of Delogue.

The initiative is also co-created with technology partners including tex.tracer (transparency platform), TRIMIT (enterprise resource planning solution), E-SCM (a tool for digitising procurement processes) and Fashion Cloud (data exchange platform).