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Why cognitive empathy is the secret weapon that sharpens leadership decisions

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Cognitive empathy may sound like a soft skill, but Christine Barton calls it one of the hardest to master. The Boston Consulting Group managing director and senior partner defines it not as feeling someone else’s emotions but as understanding their perspective: seeing the context, pressures, and biases that shape how others interpret the world. “It’s active curiosity,” she says. “You recognize their point of view without having to mirror their feelings.”

Leadership styles swing between command-and-control and more humanistic approaches, but Barton argues today’s volatility—geopolitical shocks, rapid technological change, and “wild-card uncertainties” like pandemics or climate crises—makes cognitive empathy essential. Once executives reach the top, she notes, they often operate in a bubble.

“People around you get attuned to reading [the] type of information you react well to and start feeding you more of that, and what you react negatively to, they start feeding you less.” Practicing cognitive empathy “pierces that bubble” and forces leaders to seek diverse inputs to weigh risks and opportunities.

That doesn’t mean abandoning conviction, Barton says. Even while listening carefully, questioning biases, and adapting their understanding, leaders must keep a clear point of view. Cognitive empathy is intended to strengthen judgment, not replace it with endless consensus. Barton cites former Revlon CEO Jack Stahl’s idea of a “shapeable point of view,” one that is “thoughtful, intentional, based on a set of principles,” yet open to challenge. “It strengthens both the decision and the story you tell,” Barton says.

Crisis communication is where the skill proves vital, she adds. When stakes and emotions run high, every message is scrutinized. Cognitive empathy helps leaders anticipate how employees, investors, and customers will perceive a situation and tailor explanations so each audience feels understood. “It’s not about telling different stories,” Barton says. “These things are all cohesive and integrated, but you’re emphasizing different aspects based on the audience.”

Some fear that cognitive empathy slows decision-making, but Barton disagrees. “You’re still going to have a point of view,” she says. “But you should be actively out there, challenging your own biases and really seeking deep input rather than having formulated that perspective alone.”

It’s also a skill anyone can build. Barton recommends offering undivided attention, asking probing questions, convening groups to share vulnerabilities, building trust as a confidant, or running experiments to see how teams respond. The method matters less than the mindset. “There is no one way to do cognitive empathy that anybody should say, ‘Well, that just doesn’t feel authentic to me,’” she says.

Ruth Umoh
ruth.umoh@fortune.com

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News to know

Tech companies spent the weekend scrambling to make sense of President Trump’s Friday night H-1B bombshell, and the turmoil is set to continue this week. Fortune

Economists aren’t so sure the $100,000 visa fee will help U.S. workers. WSJ

The U.S. and China are close to a deal to spin off TikTok’s U.S. operations to a consortium led by Oracle. Here’s what’s known—and what isn’t. Bloomberg

A handful of multi-manager hedge funds have reshaped costs and incentives, driving trader pay into nine figures. FT

Google faces a second showdown with the U.S. government on Monday over how to address its advertising technology monopoly and avert a potential breakup. NYT

Warren Buffett just sold his entire stake in Tesla-rival BYD as profits fall and tariff questions rise. Fortune

This is the web version of the Fortune Next to Lead newsletter, which offers strategies on how to make it to the corner office. Sign up for free.



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Creative workers won’t be replaced by AI, they will become ‘directors’ managing AI agents

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AI won’t automate creative jobs—but the way workers do them is about to change fundamentally. That’s according to executives from some of the world’s largest enterprise companies who spoke at the Fortune Brainstorm AI conference in San Francisco earlier this week.

“Most of us are producers today,” Nancy Xu, vice president of AI and Agentforce at Salesforce, told the audience. “Most of what we do is we take some objective and we say, ‘Okay, my goal is now to spend the next eight hours today to figure out how to chase after this customer, or increase my CSAT score, or to close this amount of revenue.”

With AI agents handling more tasks, Xu said that workers will shift “from producers to more directors.” Instead of asking, “How do I accomplish the goal?” they’ll instead focus on, “What are the goals that I want to accomplish, and then how do I delegate those goals to AI?” she said.

Creative and sales professionals are increasingly anxious about AI automation as tools like chatbots and AI image generators have proved to be good at doing many creative tasks in sectors like marketing, customer service, and graphic design. Companies are already deploying AI agents to take on tasks like handling customer questions, generating marketing content, and assisting with sales outreach. 

Pointing to a recent project with electric-vehicle maker Rivian, Elisabeth Zornes, chief customer officer at Autodesk, said that the company’s AI-powered tools enabled Rivian to test designs through digital wind tunnels rather than clay models. “It shaved off about two years of their development cycle,” Zornes said.

As AI takes on some of these lower-level tasks, Zornes said, workers can focus on more creative projects.

“With AI, the floor has been raised, but so has the ceiling,” she added. “We have an opportunity to create more, to be more imaginative.”

The uneven impact of AI

The shift to AI-augmented work may not benefit all workers equally, however.

Salesforce’s Xu said AI’s impact won’t be evenly distributed between high and low performers. “The near-term impact of AI will largely be that we’re going to take the bottom 50 percentile performers inside a role and bring them into the top 50 percentile,” she said. “If you’re in the top 10 percentile, the superstar salespeople, creatives, the impact of AI is actually much less.”

While leaders were keen to emphasize that AI will augment, rather than replace, creative workers, the shift could reshape some traditional career ladders and impact workforce development. If AI agents handle entry-level execution work, companies may need to hire fewer people, and some learning opportunities may disappear for younger workers. 

Ami Palan, senior managing director at Accenture Song, said that to successfully implement AI agents, companies may need to change the way they think about their corporate structure and workforce.

“We can build the most robust technology solution and consider it the Ferrari,” she said. “But if the culture and the organization of people are not enabled in terms of how to use that, that Ferrari is essentially stuck in traffic.”

Read more from Brainstorm AI:

Cursor developed an internal AI help desk that handles 80% of its employees’ support tickets, says the $29 billion startup’s CEO

OpenAI COO Brad Lightcap says ‘code red’ will force the company to focus, as the ChatGPT maker ramps up enterprise push

Amazon robotaxi service Zoox to start charging for rides in 2026, with ‘laser focus’ on transporting people, not deliveries, says cofounder



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Trump says ‘starting’ land strikes over drugs in latest warning

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President Donald Trump said the US would be “starting” land strikes on drug operations in Latin America, though again declined to provide details on when and where the escalation of his military campaign would actually begin, or if countries could still do anything to avert the threatened action.

“We knocked out 96% of the drugs coming in by water, and now we’re starting by land, and by land is a lot easier, and that’s going to start happening,” Trump told reporters Friday in the Oval Office.

The US president for days has been pledging to broaden the effort, which comes after the Pentagon has launched a series of attacks on what it has called drug-smuggling boats in international waters off the coast of South America.

While Trump’s posturing has largely been seen as a pressure campaign against Venezuelan President Nicolás Maduro, he on Friday insisted the land targeting may not only impact Venezuela.

Read more: Trump Says US Eyes Land Strikes Next After Drug Boat Attacks

“It doesn’t necessarily have to be in Venezuela,” he said, adding that “people that are bringing in drugs to our country are targets.” 

Trump has justified the actions in part by framing the fight against drug smuggling as akin to combat operations. He told reporters that if overdose deaths were counted like combat deaths, it would be “like a war that would be unparalleled.”

Striking targets on land would represent a major escalation, and Maduro earlier this week said that if his nation came under foreign attack, the working class should mount a “general insurrectionary strike” and push for “an even more radical revolution.”

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Trump names Warsh, Hassett as top Fed contenders, WSJ says

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President Donald Trump said that Kevin Hassett and Kevin Warsh are his top choices to lead the US Federal Reserve and that he expects the next chair of the central bank to consult with him on interest rates.

Trump, in an interview with the Wall Street Journal on Friday, indicated that Warsh, a former Fed governor, has climbed up the short list of contenders to challenge Hassett, the White House National Economic Council head whom many had seen as the frontrunner for the job.

“I think the two Kevins are great,” he said. “I think there are a couple of other people that are great.”

Trump previously signaled that he already made up his mind, saying Monday he had a “a pretty good idea” of who to nominate. The president last month also said he knew who he would pick for the job. The latest comments suggest that the selection process remains in flux. 

Trump met with Warsh on Wednesday. It’s not clear if Trump plans to interview other candidates for the job.

Earlier: Trump Says He’ll Meet Warsh as Fed Chair Search Nears End

The president said Warsh told him that borrowing costs should be lower. 

Later in the Oval Office, Trump said the next Fed chair should consult with him on interest rates, a move that would upend a tradition of the Fed’s independence.

“I’ve been very successful, and I think my role should be at least that of recommending — they don’t have to follow what I say,” Trump told reporters, adding he expected to make a choice “over the next few weeks.”

“I think my voice should be heard, but I’m not going to make the decision based on that,” he continued.

Trump has moved to assert control over the central bank in his second term, regularly expressing frustration that the Fed has not more aggressively reduced borrowing costs under Chair Jerome Powell.

Trump, in the Journal interview, called for aggressively lowering rates, saying they should be “1% and maybe lower than that.”

The Fed on Wednesday lowered its benchmark rate to between 3.5% and 3.75%, its third cut in as many meetings. Three central bank officials dissented from the decision and the Federal Open Market Committee remains undecided about further reductions.



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