President Donald Trump‘s Made in America push is prompting some U.S. clothing retailers to expand domestic production of everything from T-shirts to coats and suits, several executives told Reuters this week.
Reuters
But limited capacity makes a large-scale shift to U.S. production unlikely, and American-made clothing comes at higher cost because of elevated labor expense and tariffs on materials, the executives said.
In a meeting with American CEOs on Tuesday, including the head of Walmart, Trump repeated his vow to cut the 21% corporate tax rate to 15% for U.S. companies making products in the U.S., according to a person familiar with his remarks. He also defended his use of tariffs on imports and said they could multiply.
“We are getting a ton of inquiries from (U.S. retail) brands looking to reshore” by bringing production back to the U.S., said Mitch Gambert, owner and chief executive of Gambert Shirtmakers, a manufacturer of men’s dress shirts in Newark, New Jersey.
His firm supplies woven cotton button-up shirts to three Nordstrom stores, and the department store chain has asked him to boost that to 50 stores by the end of June, he said. Nordstrom did not reply to a request for comment.
At California-based privately-held retailer Reformation, vice president of operations Kathleen Talbot said she is placing more orders with its Los Angeles suppliers as the women’s clothing specialty chain adapts to Trump’s tariffs, and may consider other states like New York and Nevada.
“I believe in the spirit of trying to re-energize or invest in domestic manufacturing, but that’s going to take time,” she said.
Talbot said Trump’s planned tariffs on imports from Mexico, due to take effect in April, left the retailer scrambling to shift its supply chain. Reformation, which sells online and in more than 50 stores in the U.S., UK and Canada, sources clothing from six Mexican factories, all close enough to truck raw materials and finished goods over the border to LA and back.
Joe Ferrara, CEO of New York-based Ferrara Manufacturing, which makes clothing for Ralph Lauren and the U.S. military, said more retailers have approached him to test small-batch, quick-turnaround manufacturing of products such as wool coats and blazers. Ralph Lauren did not immediately respond to a request for comment.
Steve Lamar, president of the American Apparel and Footwear Association, said the industry group expects to see a modest increase in U.S. manufacturing.
“We don’t have the labor, skill set, materials, and infrastructure” to manufacture clothing and shoes on a large scale, Lamar said.
Americans are accustomed to buying low-priced China- and Asia-made clothing. About 97% of the clothes and shoes sold in the U.S. are imported, according to Lamar’s association. China is the biggest source of U.S. apparel imports, though its share has fallen over the past 15 years as clothing production in Vietnam and Bangladesh grew.
The U.S. clothing manufacturing sector has shrunk since 1990 as brands and retailers shifted to sourcing from factories in China, Vietnam, Bangladesh and other low-wage countries, enabling them to keep costs and prices down, said Yao Jin, associate professor of supply chain management at Miami University of Ohio.
“For the apparel industry, very few jobs will come back to the U.S. because our labor is not competitive,” he said.
For Gambert, the potential additional orders for shirts that sell for $300 to $500 represent a major increase for his 100-person factory.
They “would be a definite positive shot in the arm for my business,” he said.
He said about 90% of the 100 workers in his factory earn more than New Jersey’s $15.49 hourly minimum wage.
But Gambert Shirts’ limited production capacity has forced him to take a cautious approach to new retail clients.
“We certainly don’t want to overload it and kick out the existing customer base,” he said.
Gambert’s main competitors are shirt factories in China, Indonesia, Malaysia, Vietnam and India. Another problem is that materials such as buttons, cloth and zippers are imported and subject to Trump’s tariffs. China is the biggest source of U.S. fabric imports.
Gambert’s button costs have increased 18% because of U.S. tariffs against China.
Alexander Zar, CEO of footwear and leather goods manufacturer La La Land Production and Design in Los Angeles, said he has received inquiries from sportswear brands interested in producing sneakers and running shoes in the U.S. Zar aims to raise $10 million from outside investors to buy new machinery for his 60,000-square-foot (5,600-sq-m) factory and meet increased demand.
In an investor presentation, La La Land markets U.S. manufacturing as a way for brands to “avoid arbitrary tariffs and unexpected supply-chain congestion affected by international geopolitics.”
“While traditional shoe manufacturing in the U.S. may not be able to compete with global prices, localization offers substantial advantages when approached with the right technologies,” Zar said in an interview.
Given that Los Angeles’ $17.28 hourly minimum wage is among the highest in the country, Zar plans to invest in 3D printing and technology that could eliminate the need for stitching on running shoes, reducing labor costs.
Still, Zar said most of the shoes his factory produces will likely be higher-priced or limited edition. Sportswear brand Adidas, which lists La La Land as a supplier, has no plans to change its supply chain, a spokesperson said when asked whether the company would buy more U.S.-made products. La La Land will produce “a special edition of shoes in very limited quantities” for Adidas, the spokesperson said.
Kim Glas, president of the National Council of Textile Organizations, favors Trump’s additional tariffs on apparel imports from China. But she said tariffs on Mexico and Canada hurt the industry that relies on sending U.S. cotton and wool, yarn, and fabric across borders for different stages of manufacturing. Confusion over tariffs is also unhelpful, she said.
“For U.S. domestic manufacturers to grow and invest, they need long-term certainty.”
Earlier this week, Freemans told us how it had a successful Christmas season after launching its festive marketing very early. And it looks like it wants to repeat the feat with its Holiday season.
The e-tailer has unveiled its sunshine season shop and marketing plan even though the UK weather is still very chilly. Its Holiday Shop has just launched and, importantly, should be able to make the most of Britons planning Easter getaways.
And while Sophie Ellis-Bextor was (and will be) the star of its recent/forthcoming AW and Christmas campaigns, for Holiday, Myleene Klass — broadcaster, musician and campaigner for women and children — is the latest well-known name to work with the digital department store.
The 46-year-old is the face of Freemans’ Holiday Shop that includes the exclusive Lascana range (sourced from parent company The Otto Group). It has just launched online.
Lascana offers a comprehensive and inclusive range (sizes 6 to 28) and the wider Holiday Shop offers up to 6,000 SKUs, the largest to date for the e-tailer. As well as Freemans exclusives including the aforementioned Lascana and value offer Bonprix, third-party brands include Accessorize, Fantasie, Freya, Miraclesuit, Pour Moi, Birkenstock, Linzi, Monsoon, and AX Paris, among others.
Freemans last year announced a shift in strategy to reach new audiences targeting the 40+ female shopper. The aim was to positioning its self as a ‘style ally’, to a consumer group who research constantly showed feel neglected.
Ellis-Bextor was the first signing based on the new strategy and Freemans said Klass’s signing “signals the continuation of this strategy, using age appropriate, relatable celebrities to help inspire, inform and educate as to the digital department store’s offer”.
It believes Holiday Shop “presents a large opportunity for Freemans” with its new star helping to “showcase the retailer’s difference”.
The Freemans team and Klass flew to one of the UK’s most popular holiday destinations, Majorca, for a shoot that covered various locations including the beach, a holiday villa and a pool. She wore a selection of swimwear, vest tops, printed palazzo pants, animal print dresses, shirtdresses and jumpsuits, all from the Freemans exclusive Lascana range.
CEO Ann Steer said: “The evolution of the brand continues at pace. It’s essential that we develop ways to stay front of mind with customers old and new. Myleene helps to continue that momentum and it’s great to have her on board.”
The expansion of fashion and luxury brands into premium real estate continues. Today, Saudi Arabia’s Diriyah Company announced the debut of Giorgio Armani‘s design studio in Saudi luxury real estate with the launch of Armani Residences Diriyah, located in the iconic “City of Earth” on the outskirts of Riyadh.
The announcement was made during Diriyah Company’s participation in MIPIM—the international urban environment festival—in Cannes.
These 15 exclusive residences will feature bespoke interiors curated by Giorgio Armani, who has reinterpreted Najdi architecture with a contemporary approach to celebrate Diriyah’s centuries-old heritage.
Armani Residences Diriyah
The residences, located in Diriyah Square, will be next to the future Armani Hotel Diriyah, which began construction in November 2024. The hotel will offer 70 luxury rooms, two fine-dining restaurants, and a premium spa, with suites featuring private spa areas and pools.
The residences will be divided into three distinct design concepts—The Palm Residences, The Botanical Residences, and The Royal Penthouses—ranging from 1,200 to 1,900 square meters. Each residence will include three ensuite suites, elegant living and dining areas, family spaces, a library, and a private pool.
A striking staircase will connect the individual residences called the “Tower of Light” and will be fully furnished and accessorized by Armani/Casa, including custom-designed kitchens and bathrooms. They will also feature a lobby, a private elevator, and direct access from a reserved underground parking area.
The Royal Penthouses will offer exclusive outdoor spaces, including private pools, a yoga terrace, cabanas, and barbecue areas in all upper-level units framed by meticulously designed gardens and landscaped terraces.
Armani Residences Diriyah
Residents will have access to the premium services of the Armani Hotel Diriyah, including a pool, gym, Business Lounge, Armani Study, and in-house dining services. Additionally, they will benefit from a range of included services under an annual fee, such as 24/7 concierge, valet parking, complimentary buggy service between the residence and hotel, a dedicated management team, and routine maintenance, including daily private pool cleaning.
Homeowners will enjoy exclusive privileges, including priority reservations at Armani restaurants, cafés, and hotels worldwide, a dedicated Armani/Casa consultant for shopping and personalized design advice, invitations to special Armani/Casa events, and priority access to new Armani/Casa product launches.
Armani Residences is the latest addition to the prestigious Diriyah-branded collection, which already includes Baccarat Residences Diriyah, Corinthia Residences Diriyah, Raffles Residences Diriyah, The Ritz-Carlton Residences Diriyah, and The Ritz-Carlton Signature Collection Diriyah, totaling 300 luxury residences.
Armani Residences Diriyah
Founded in 2022, Diriyah Company is part of the Public Investment Fund’s (PIF) giga-project portfolio and is responsible for developing Diriyah, positioning Diriyah Square as a hub of luxury and hospitality. The company is exploring further opportunities to introduce new Armani-branded experiences to the City of Earth and expand dining, retail, and lifestyle offerings.
Armani Residences Diriyah is part of Diriyah Company’s residential strategy. Once completed, it will accommodate over 100,000 people, including workers, students, and visitors, across a diverse mix of cultural, entertainment, retail, hospitality, education, and residential spaces. The initial openings include Bujairi Terrace, Riyadh’s new premium dining hub with over 20 international and local restaurants overlooking At-Turaif, and Bab Samhan, a Luxury Collection Hotel offering an exclusive experience with panoramic views of Wadi Hanifah.
What exactly is Diriyah? It is Saudi Arabia’s leading historical, cultural, and lifestyle destination and key to the Kingdom’s Vision 2030 plan. Located just 15 minutes from downtown Riyadh, this 14 km² area holds unique historical significance as the birthplace of Saudi Arabia, with origins dating back to 1727. Diriyah is transforming into a mixed-use urban community in authentic Najdi style. At the heart of the project is At-Turaif, a UNESCO World Heritage Site since 2010, preserving the ancient mud-brick capital of the First Saudi State, which dates back to 1766.
Armani Residences Diriyah
Established over 25 years ago, Armani/Casa is a luxury home décor brand born from Giorgio Armani’s vision of creating a warm, harmonious, highly comfortable, and sophisticated retreat. Today, Armani/Casa offers everything from furniture and accessories to fabrics, wallpapers, and kitchen and bathroom systems.
Since 2004, the Armani/Casa Interior Design Studio has provided comprehensive interior design services for private clients and real estate developers. Its portfolio includes residences in cities such as Miami, London, Beijing, Tel Aviv, Manila, Mumbai, Istanbul, and Mexico City. Armani/Casa operates in 29 countries worldwide and has 40 retail locations.
Kering shares tanked on Friday morning after the group led by François-Henri Pinault chose to bet on subversive in-house talent Demna to reinvigorate its Gucci label rather than hiring a big-ticket name from fashion’s overheating job market. Shares fell by around 10% in early Paris session trade, underperforming French luxury peers, which were trading flat following the news.
Kering shares fall 10% after Gucci names Demna creative director. – Reuters
Analysts at Jefferies said the appointment of the Georgian former Balenciaga designer came as a surprise, while J.P. Morgan analysts called the move a “controversial choice,” citing early feedback on social media and fashion blogs and a “question mark” now hanging over the brand’s creative future.
The appointment of Gucci’s next design chief was the fashion world’s most-awaited news in recent weeks after Gucci fired Italian designer Sabato De Sarno after less than two years in the role.
The house’s prolonged sales decline, including a revenue drop of 24% in the fourth quarter of 2024 alone, has heavily weighed on Kering in the past months. Group shares are down around 40% year-on-year, while a European sector benchmark index is down close to 6% over the same period.