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What Taylor Swift taught RBC CEO Dave McKay

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Good morning. My favorite event of this event-filled week was watching Iggy Pop, Jack White, and Johnny Marr perform at the CBGB Festival on Saturday. Held under the Brooklyn Queens Expressway in New York, the crowd featured punks old enough to be grandparents and fans who weren’t even born when the bands they came to see first sang their hits. Goldman Sachs estimates that global music revenue will double to $200 billion over the next decade, with live music doubling to more than $67 billion. And that’s just a subset of live entertainment space.

While CEOs understand the power of entertainment to delight people they’re trying to reach, they might not appreciate the business case—and how it’s shifting. Dave McKay of RBC told me he’s never been more popular than when the bank sponsored Taylor Swift’s Eras tour. It also helped RBC add more than 600,000 clients to its Canadian banking business last year. Here are some insights from CEOs shaping the next wave of live entertainment. 

Create a multigenerational experience. It’s not just mother-daughter Swifties. In organizing the CBGB event, entrepreneur Phil Sandhaus created a “Young Punk” category of $73 tickets, along with a separate stage area of younger acts that was buzzing with energy—and the sponsors who wanted to associate with that. He also livestreamed the key mainstage acts.

“We want to appeal to people who grew up with this music but make it accessible to a younger generation,” Sandhaus told me. “Different price points and experiences let us go after different sponsors and brands. We’re not trying to gouge people; we’re here for the long run.”

Pick a committed partner. As Terrapin Station Entertainment CEO Jonathan Shank notes, with ticket prices often starting at 10x what they were a generation ago, an experience needs to “be first class in order to cut through.” That means investing in technology—ABBA pulled in $2 million a week from a concert that featured their avatars—and the right partner. A pioneer in bringing intellectual property from Bob Marley to Disney to the live stage, Shank knows the importance of partnering on a franchise that matters to the owner. “If it’s a prioritized project within the studio, you have everybody going down the river in the same direction and at the same time,” Shank said. “If it’s not a huge priority, you can find yourself out on an island” and the project suffers. 

Create an ecosystem. Brooklyn Sports & Entertainment CEO Sam Zussman is proud of what he’s built around the Brooklyn Nets and New York Liberty, but his goal is to turn the Barclays Center into a destination for the community. (The latest example is the Brooklyn Basketball Training Center.) That vision is a big reason why Brooklyn Nets owner (and Alibaba Chairman and cofounder)  Joe Tsai chose Zussman. “Sam came in as an outsider and saw BSE Global as a venue-based entertainment business with IP that’s proprietary to us,” Tsai told me recently. “I was looking for someone who can create an ecosystem.” While Zussman says the goal is to “build generational fandom,” the BSE CEO views sports as “a vertical of entertainment” with talent, partners and facilities that let him woo a world of other customers.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

Trump says Gaza peace plan is close

The president said a deal to end the war between Israel and Hamas was in its “final stages.” Israel’s Benjamin Netanyahu will meet Trump at the White House on Monday. A statement from Hamas said it had not received the proposals.

Government shutdown would delay jobs report

The federal government is headed for a shutdown on Wednesday unless a deal is reached, and, if so, a contingency plan obtained by Bloomberg notes that the monthly jobs report won’t publish when scheduled on Friday. Bank of America analysts warn that the situation “would delay key economic data ahead of the Fed’s next meeting.”

GSK CEO Emma Walmsley stepping down

She will be replaced by chief commercial officer Luke Miels. Walmsley had been at the drugmaker for eight years. GSK shares initially rose on the news.

First Brands bankruptcy raises questions about private credit market risk

Auto parts supply company First Brands Group filed for bankruptcy on Sunday, owing $10 billion in debts, according to the FT. It follows the collapse of auto lender Tricolor a few weeks ago. The two cases are causing investors to ask questions about the safety of the private credit markets and corporate debt. “There’s been a very positive investment environment for a long time, with a large amount of money and a lot of optimism,” Howard Marks of Oaktree Capital told the WSJ. “The worst loans are made at the best of times.”

Yes, AI will create a jobs crisis, CEOs say

Quote of the day from Axios: “Last week, Mike Allen and I talked privately with 20 different CEOs of a wide range of companies. Every single one of them said they’re reducing their hiring ambitions at the dawn of AI.”

Can outside help keep Intel together?

Struggling chipmaker Intel has received emergency cash infusions from the U.S. government and Nvidia—and the company’s former CEO told Fortune that it will need about $40 billion in total to stay afloat. Is a new CEO and external help enough?

The rise of prediction markets

Prediction market platforms Kalshi and Polymarket surged during the 2024 election, attracting more than $3 billion in wagers on the outcome. The sites’ founders have moved towards sports-related bets since, but how they make money and remain compliant with regulators is still up in the air.

Moldova rejects pro-Russian interference

Moldova has elected the pro-E.U. PAS party’s Maia Sandu as its president. The vote was marred by harassment from pro-Russian interests, according to the BBC. PAS won 50% of the vote. The pro-Russian Patriotic Electoral Bloc received under 25% of the votes.

The markets

S&P 500 futures were up 0.5% this morning. The index closed up 0.59% in its last session. STOXX Europe 600 was up 0.34% in early trading. The U.K.’s FTSE 100 up 0.54% in early trading. Japan’s Nikkei 225 was down 0.69%. China’s CSI 300 was up 1.54%. The South Korea KOSPI was up 1.33%. India’s Nifty 50 was up 0.14% before the end of the session. Bitcoin rose to $112K.

Around the watercooler

Everyone’s wondering if, and when, the AI bubble will pop. Here’s what went down 25 years ago that ultimately burst the dot-com boom by Dave Smith

Larry Ellison once predicted ‘citizens will be on their best behavior’ amid constant recording. Now his company will pay a key role in social media by Jason Ma

‘There’s so much pressure to be the company that went from zero to $100 million in X days’: Inside the sketchy world of ARR and inflated AI startup accounting by Allie Garfinkle

Walmart CEO wants ‘everybody to make it to the other side’ and the retail giant will keep headcount flat for now even as AI changes every job by Nino Paoli

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.



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Americans are paying nearly all of the tariff burden as international exports die down, study finds

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After nearly a year of promises tariffs would boost the U.S. economy while other countries footed the bill, a new study shows almost all of the tariff burden is falling on American consumers. 

Americans are paying 96% of the costs of tariffs as prices for goods rise, according to research published Monday by the Kiel Institute for the World Economy, a German think tank. 

In April 2025 when President Donald Trump announced his “Liberation Day” tariffs, he claimed: “For decades, our country has been looted, pillaged, raped, and plundered by nations near and far, both friend and foe alike.” But the report suggests tariffs have actually cost Americans more money.

Trump has long used tariffs as leverage in non-trade political disputes. Over the weekend, Trump renewed his trade war in Europe after Denmark, Norway, Sweden, France, Germany, the United Kingdom, the Netherlands, and Finland sent troops for training exercises in Greenland. The countries will be hit with a 10% tariff starting on Feb. 1 that is set to rise to 25% on June 1, if a deal for the U.S. to buy Greenland is not reached. 

On Monday, Trump threatened a 200% tariff on French wine, after French President Emmanuel Macron refused to join Trump’s “Board of Peace” for Gaza, which has a $1 billion buy-in for permanent membership. 

“The claim that foreign countries pay these tariffs is a myth,” wrote Julian Hinz, research director at the Kiel Institute and an author of the study. “The data show the opposite: Americans are footing the bill.” 

The research shows export prices stayed the same, but the volume has collapsed. After imposing a 50% tariff on India in August, exports to the U.S. dropped 18% to 24%, compared to the European Union, Canada, and Australia. Exporters are redirecting sales to other markets, so they don’t need to cut sales or prices, according to the study.

“There is no such thing as foreigners transferring wealth to the U.S. in the form of tariffs,” Hinz told The Wall Street Journal

For the study, Hinz and his team analyzed more than 25 million shipment records between January 2024 through November 2025 that were worth nearly $4 trillion.They found exporters absorbed just 4% of the tariff burden and American importers are largely passing on the costs to consumers. 

Tariffs have increased customs revenue by $200 billion, but nearly all of that comes from American consumers. The study’s authors likened this to a consumption tax as wealth transfers from consumers and businesses to the U.S. Treasury.   

Trump has also repeatedly claimed tariffs would boost American manufacturing, butthe economy has shown declines in manufacturing jobs every month since April 2025, losing 60,000 manufacturing jobs between Liberation Day and November. 

The Supreme Court was expected to rule as soon as today on whether Trump’s use of emergency powers to levy tariffs under the International Emergency Economic Powers Act was legal. The court initially announced they planned to rule last week and gave no explanation for the delay. 

Although justices appeared skeptical of the administration’s authority during oral arguments in November, economists predict the Trump administration will find alternative ways to keep the tariffs.



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Selling America is a ‘dangerous bet,’ UBS CEO warns as markets panic

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Investors are “selling America” in spades Tuesday: The 10-year Treasury yield is at its highest point since August; the U.S. dollar slid; and the traditional safe-haven metal investments—gold and silver—surged once again to record highs.

The CEO of UBS Group, the world’s largest private bank, thinks this market is making a “dangerous bet.”

“Diversifying away from America is impossible,” UBS Group CEO Sergio Ermotti told Bloomberg in a television interview at the World Economic Forum in Davos, Switzerland, on Tuesday. “Things can change rapidly, and the U.S. is the strongest economy in the world, the one who has the highest level of innovation right now.” 

The catalyst for the selloff was fresh escalation from U.S. President Donald Trump, who has threatened a 10% tariff on eight European allies—including Germany, France, and the U.K.—unless they cede to his demands to acquire Greenland.

Trump also threatened a 200% tariff on French wine and Champagne to pressure French President Emmanuel Macron to join his Board of Peace. Trump’s favorite “Mr. Tariff” is back, and bond investors are unhappy with the volatility.

But if investors keep getting caught up in the volatility of day-to-day politics and shun the U.S., they’ll miss the forest for the trees, Ermotti argued. While admitting the current environment is “bumpy,” he pointed to a statistic: Last year alone, the U.S. created 25 million new millionaires. For a wealth manager like UBS, that is 1,000 new millionaires a day. To shun that level of innovation in U.S. equities for gold would be a reactionary move that ignores the long-term innovation of the U.S. economy. 

“We see two big levers: First of all, wealth creation, GDP growth, innovation, and also more idiosyncratic to UBS is that we see potential for us to become more present, increase our market share,” Ermotti said. 

But if something doesn’t give in the standoff between the European Union and Trump, there could be potential further de-dollarization, this time, from Europe selling its U.S. bonds, George Saravelos, head of FX research at Deutsche Bank, wrote in a note Sunday. Indeed, on Tuesday, Danish pension funds sold $100 million in U.S. Treasuries, allegedly owing to “poor” U.S. finances, though the pension fund’s chief said of the debacle over Greenland: “Of course, that didn’t make it more difficult to take the decision.” 

Europe owns twice as many U.S. bonds and equities as the rest of the world combined. If the rest of Europe follows Denmark’s lead, that could be an $8 trillion market at risk, Saravelos argued. 

“In an environment where the geo-economic stability of the Western alliance is being disrupted existentially, it is not clear why Europeans would be as willing to play this part,” he wrote. 

Back in the U.S., the markets also sold off as the Nasdaq and S&P both fell 2% Tuesday, already shedding the entirety of Greenland’s value on Trump’s threats, University of Michigan economist Justin Wolfers noted. Analysts and investors are uneasy, given the history of Trump declaring a stark tariff before negotiating with the country to take it down, also known as the “TACO”—Trump always chickens out—effect. Investors have been “burnt before by overreacting to tariff threats,” Jim Reid of Deutsche Bank noted. That’s a similar stance to the UBS bank chief: If you react too much to headlines, you’ll miss the great innovation that’s pushed the stock market to record highs for the past three years.

“I wouldn’t really bet against the U.S.,” he said.



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Trump added $2.25 trillion to the national debt in his first year back in charge, watchdog says

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Trump’s first year back in the White House closed with the U.S. national debt roughly $2.25 trillion higher than when he retook the oath of office, showing how fast Washington’s red ink is piling up even amid DOGE hype and promises to pay it down. Over the calendar year 2025, the growth in the national debt was even higher, some $2.29 trillion.

The acceleration in borrowing, with the national debt standing at $38.4 trillion and growing as of January 9, is sharpening warnings from budget watchdogs and Wall Street alike that the country’s fiscal path is becoming a growing vulnerability for the economy.​ The total national debt has grown by $71,884.09 per second for the past year, according to Congressman David Schweikert’s Daily Debt Monitor.

Over the 12 months from the close of trading on Jan. 17, 2025, to the end of day Jan. 15, 2026, the federal government added approximately $2.25 trillion to the national debt, according to calculations shared exclusively with Fortune by the Peter G. Peterson Foundation. That period roughly captures President Donald Trump’s first year back in office, as it is the last business day before last year’s Inauguration Day and the most recent day for which data are available. The jump from $37 trillion to $38 trillion in just two months between August and October was particularly notable, with the Peterson Foundation calculating at the time that it was the fastest rate of growth outside the pandemic. Michael A. Peterson, CEO of the nonpartisan watchdog dedicated to fiscal sustainability, told Fortune at the time that “if it seems like we are adding debt faster than ever, that’s because we are.”

As for how these figures compare to recent presidencies, the Peterson Foundation provided calculations (below) for each calendar year over the last quarter-century, revealing that President Joe Biden owns the highest year of national debt growth outside the pandemic, with almost $2.6 trillion in 2023. President Trump far and away holds the record, with nearly $4.6 trillion of national-debt growth occurring during the pandemic year of 2020, when massive federal spending occurred in the form of economic relief measures.

Trump and Biden together own the top five highest-debt-incurring years, two for Trump and three for Biden, across five of the last six years. While the figures are not adjusted for inflation, by and large, Trump and Biden have roughly doubled the rate of debt accumulation under President Barack Obama and tripled, even quadrupled the rate of growth under President George W. Bush, depending on which term you’re looking at. To be sure, both Bush and Obama presided over the aftermath of the Great Recession of 2008, with experts still debating whether their fiscal responses were large enough.

Interest costs explode

The surge in debt is landing just as interest costs on that debt become one of Washington’s fastest‑growing expenses. The specific line item for net interest in the federal budget totaled $970 billion for fiscal year 2025, but the Congressional Budget Office (CBO) calculated that, including spending for net interest payments on the public debt, this broke the $1 trillion barrier for the first time. The Committee for a Responsible Federal Budget, another nonpartisan watchdog, projects $1 trillion per year in interest payments from here on out.

Trump has repeatedly argued that his ambitious tariff program will be enough to tame the debt burden, casting duties on imports as a kind of magic revenue source for Washington. Treasury data show tariffs are bringing in significantly more money than before—likely in the $300 billion to $400 billion‑a‑year range—but even optimistic projections suggest those sums only cover a fraction of annual interest costs and an even smaller slice of total federal spending.​ As Trump retreated from many of his tariff threats—before the January 2026 spike that he threatened in relation to his desire for U.S. possession of Greenland—the CBO calculated that $800 billion of projected deficit reduction had also vanished.

At the same time, the administration has promised to share some of that tariff revenue directly with households through a proposed $2,000 “dividend” for every American, a pledge that independent analysts estimate could cost around $600 billion per year and further widen the deficit unless offset elsewhere. Economists say that the combination—more borrowing, high interest rates, and new permanent commitments—risks locking in structural deficits that keep the debt rising faster than the overall economy.​

Markets and America’s ‘Achilles’ heel’

Financial markets are taking notice. As Washington auctions hundreds of billions of dollars in new Treasury securities each week, yields on longer‑term notes and bonds have moved higher, reflecting both tighter monetary conditions and investor unease about the sheer volume of U.S. borrowing. Recent analysis from Deutsche Bank and others has described America’s mounting debt load as an “Achilles heel” that could leave the dollar and broader economy more vulnerable to shocks, particularly as geopolitical tensions and tariff fights escalate.​

Those worries are amplified by the prospect of future recessions or emergencies that could force the government to borrow even more heavily on top of today’s already‑elevated baseline. Rating agencies and international lenders have not sounded any immediate alarm about U.S. solvency, but they have increasingly highlighted fiscal risks in their outlooks, pointing to widening deficits and a political system that has struggled to impose discipline.​

Voters are paying attention

If there is one thing Americans still broadly agree on, it is that the debt problem matters. Recent polling sponsored by the Peterson Foundation found that roughly 82% of voters say the national debt is an important issue for the country, even as they remain divided over which programs to cut or taxes to raise.

Trump first won office vowing to erase the national debt over time; a decade later, after his return to power, that figure has instead climbed to record highs. As the administration prepares for another year of governing—and another season of fiscal showdowns on Capitol Hill—the question is shifting from whether the debt is growing too fast to how long the world’s largest economy can keep outrunning its own balance sheet.

For this story, Fortune journalists used generative AI as a research tool. An editor verified the accuracy of the information before publishing.



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