Swiss watches and travel gear maker Wenger has launched its first e-commerce-enabled brand website in India as the House of Victorinox brand increases its focus on the country through direct-to-customer retail.
Wenger has increased its focus on the Indian market – Wenger
“Wenger has long been celebrated globally for its Swiss craftsmanship, superior quality, and functional yet stylish design ethos,” said Victorinox India’s managing director for sales and marketing Debraj Sengupta in a press release. “By launching our own e-commerce platform in India, we are enabling consumers to experience authentic Wenger products directly from the brand. This marks a significant step in strengthening our footprint in a market that values trust, durability, and premium lifestyle experiences at an affordable price.”
The online store retails Wenger’s complete product portfolio, including its Swiss-made watches and travel gear for men and women. Highlighting India as a key market for premium lifestyle and travel accessories, Wenger’s online offering also features curated bundles, seasonal offers, and brand stories designed to celebrate its heritage, which dates back to 1893.
“With the launch of Wenger’s dedicated e-commerce platform, we are deepening direct consumer engagement and making authentic Swiss craftsmanship more accessible,” said Siddharth Mudaliar, national manager for e-business at Victorinox India. “This initiative is central to our long-term digital and retail strategy for India.”
