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We lose many great candidates because of our in-office policy—but we are still better for it

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A leader’s job is to make bold decisions, even when they are unpopular. That’s what happened two years ago when I announced that the staff of Capitolis would be going back to work full-time in our New York and London offices. 

Tech and financial companies have led the return-to-office charge—from Goldman Sachs to more recent campaigns by Amazon’s Andy Jassy and JPMorgan Chase’s Jamie Dimon. I assume many will disagree with my decision, some passionately so. That’s fine. I don’t claim to have found the formula for all companies. But nearly two years in, this much is clear to me: We are simply better when we’re together. 

In office is not for everyone (and that’s okay)

We lose many candidates because of our policy, and we are okay with that—it says as much in our company values statement that we are not for everyone. Capitolis is a company of more than 150 people and continues to grow. Of the over 10 million people who live in the New York City area, we are looking for those who value and seek full-time, face-to-face work, and we are oversubscribed for every open role we seek to fill. For those who do not buy into working from the office—this is not the right place. However, our business growth, productivity, and 2% undesired turnover last year tell me this is working.

Yet for all our successes, going back to the office full-time was not without friction. I was asked, “Don’t you trust us? We worked hard during the pandemic, and it worked.” I was warned we would fail to attract millennial or Gen Z employees who value work-life balance, and that we would struggle to compete with firms offering flexible work policies. I understand the desire to avoid commuting, or even putting on pants, and I get that many people can work efficiently from home. I carefully considered these arguments. I had the opportunity to try the work-from-home magic pill, and I am not buying.

Learning happens through osmosis

In my decades working in the office, I have seen the value of human interaction in bringing out everyone’s best. Every single day, there are countless chance encounters with other people in the company, with clients, impromptu meetings and conversations, spontaneous ideas that arise. There is a buzz, an energy, that can’t be felt on Zoom; it is a good backup, but virtual meetings are linear, timed, restrictive, and not at all organic.

Face-to-face encounters lead to conversations, which lead to relationships—and which build powerful teams. Newer, junior employees miss out on learning opportunities from more experienced team members when they’re not physically present in meetings, listening to conversations, watching how more seasoned players do what they do. Mentorships form organically when people connect. In person.

We’re simply better when we’re together

When COVID-19 thrust remote work upon us, we managed to do very well—many companies did. But we are not in a pandemic. And evidence suggests during that work-from-home period, hours worked increased while output and productivity declined, and employees networked with fewer individuals and teams.

Many jobs can be done from your kitchen table. But to me, the cost of not being in the same physical space is too high. You can do well. You can even do great. But you will never max out your potential to be as great as you can possibly be. That is what I strive for, together with my colleagues and partners at Capitolis. I’m not talking about individual efficiency but aiming for greatness as a team. 

At our stage of hyper-growth and rapid product development, we need to be maxing out together. When you are at home, your colleagues are not nearly as good as they could be. I know I am not as good. The smartest superstar in the world working remote is less valuable to me than someone I can talk to on my way to the office kitchen.

We support parents in taking their kids to the doctor, taking off or working from home to attend parent-teacher conferences, or their kids’ sporting events and other celebrations. That has been the policy at all my companies for the last 25 years, well before hybrid work entered the zeitgeist. But on most days, I need for people to be in the office: collaborating, team building, holding one another accountable, and pushing each other to be better. 

If, like me, (and like so many business leaders I talk to), you want your teams in the office, I strongly suggest you pursue it. Don’t be afraid: make the tough decision. You may lose some people, but you will find others, and they will be the right ones. And chances are, you will be much, much better off working all together. I know we are at Capitolis.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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Parents hit back at RFK Jr.’s claim that ‘autism destroys families’

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The Education Department has a rude awakening for 5.3 million student loan borrowers: giving their info to debt collectors

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Trump’s memecoin enjoys surprise 10% surge after sales lock up is lifted

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President Donald Trump’s personally endorsed memecoin surged over the weekend, despite expectations that its price would tumble as tens of thousands of fresh tokens were released to project insiders.

$Trump, a memecoin launched by Trump in the lead up to his second inauguration, has gained 10% since Friday, when 40 million additional tokens were to be released into circulation. The event, known as a token unlock, was expected to depress the memecoin’s price by increasing its supply but it seems to have had the opposite effect. 

Token unlocks are when a group of people—usually project team members, early investors or advisors—receive their allocated tokens for free or at a lower price after a predetermined amount of time and are allowed to sell them. Token unlocks are a way for project founders to guarantee to investors that they won’t do a rug pull—a common scam in which a memecoin project’s team members dump their holdings at once, tanking the token’s price and leaving investors holding the bag.

The tokens that were released last week were allocated to “creators and CIC digital,” according to the token’s website. While the identity of the token’s creators is unclear, CIC Digital is a company known to be affiliated with Trump. As the $330 million worth of tokens were unlocked, investors feared that these holders would immediately try to turn a profit by dumping the tokens into the market. 

Despite these concerns, the team has not made any significant sales yet, according to crypto analysis firm Chainalysis. “As of 1 p.m. ET on Monday, Chainalysis hasn’t detected any on-chain actions from the creators of $Trump coins,” the firm told Fortune

The token team’s perceived commitment to the project has led to increased confidence in the token’s longevity, leading investors to rush back over the weekend, Dylan Bane, an analyst at research firm Messari, told Fortune. “Because the price hasn’t gone down and a large-scale sale has not occurred, the markets might be pricing in the possibility that the Trump team just chooses to hold on to these tokens,” he said. 

However, this does not mean that the team behind the token won’t ever sell, Bane added. While there were 200 million tokens released for the launch in January, there are staggered unlocks scheduled every few months until 2028, when the total supply of tokens will reach 1 billion. 

“There’s a lot more to be unlocked,” Bane said. “So, if the price goes down, that’s not in the team’s interest since most of their tokens are not unlocked yet.”

Investors’ anxiety with Trump’s memecoin may be justified. The coin’s entry into the market was tumultuous, skyrocketing from $1.21 to $75.35 within its first two days, reaching a total market cap of $14 billion. But the coin’s price began to plummet soon after, and it has lost 90% of its value since Jan. 19. The token’s price now sits at $8.28. 

In the aftermath of the launch, investors lost more than $2 billion, according to an analysis by Chainalysis for The New York Times. Meanwhile, Trump-affiliated entities have produced $350 million in revenue from trading fees and selling the token itself, according to an analysis conducted by the Financial Times

According to the memecoin’s website, two Trump-affiliated entities—CIC Digital and Fight Fight Fight—will own 80% of the 1 billion total $Trump tokens once they are all unlocked in 2028. That would mean, at its current price, Trump’s team stands to walk away from the project with a profit in the billions of dollars. 

It’s unclear how much of the token Trump and his family own directly, if at all. 

This story was originally featured on Fortune.com



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