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Wax London starts local shipping for growing American customer base

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September 19, 2025

Wax London has been extremely busy in recent periods and its latest news is that it’s focusing on driving US sales higher.

Wax London

Many UK companies may be reeling from tariffs, but the London-based menswear brand said it’s making shopping easier for US customers with free returns and free shipping on orders over $100. And through its new logistics partner in Columbus, Ohio, it’s now able to ship directly to US customers from within the country for the very first time.

This means faster delivery and a wider selection of styles without the high return fees US shoppers previously faced. 

The new facility will also fulfil wholesale orders, and enable dropship and marketplace partnerships, which should provide an even bigger boost to the label’s American operations.

MD Roger Wightman called it “a significant moment for the brand, in which we’re bringing Wax London closer to our US customer, improving our logistics, maintaining our pricing position and broadening our offering. The US is a key market for Wax. This is the next step in our US growth with more exciting opportunities in the pipeline”.

The 10-year-old label earlier this month launched its first-ever selvedge denim collection. And last year it launched into fragrance and loungewear, as well as opening a new store in London’s Covent Garden.

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Gordon Brothers takes majority stake in Rachel Zoe brand

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December 18, 2025

Gordon Brothers has made a majority investment in the intellectual property of the Rachel Zoe brand and its related consumer business, adding the fashion and lifestyle label to its growing portfolio of licensed brands.

Gordon Brothers takes majority stake in Rachel Zoe brand. – Mark Hanson

Under the terms of the deal, Gordon Brothers will lead the next phase of growth for the Rachel Zoe business by strategically developing the licensing business to expand product categories, experiences and distribution points.

“Rachel is an influential entrepreneur and global fashion authority who has grown her brand and broadened her cultural footprint across fashion, media and consumer lifestyle spaces,” said Tobias Nanda, head of brands at Gordon Brothers. 

“We are excited to add Rachel Zoe to our portfolio of brands and partner with Rachel to build upon the legacy she has created.”

The Rachel Zoe Collection launched in 2011 with its first ready-to-wear line, and has since grown into a lifestyle brand including apparel, home, fragrance, eyewear, and children’s and baby products.

Rachel Zoe will remain closely involved with the brand as a significant shareholder, founder and chief creative officer, and a member of the board of directors.

“I am beyond thrilled to announce this new strategic partnership,” said Zoe.

“Gordon Brothers was the right fit to take the Rachel Zoe brand to the next level given the firm’s deep experience in growing global brands through licensing partnerships, innovative product development, creative marketing and operational expertise.”

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Birkenstock expands in Boston with new store in Massachusetts

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December 18, 2025

Birkenstock has opened its 15th company-owned retail store in the United States, expanding its presence in the Boston area with a new location in Chestnut Hill, Massachusetts.

Birkenstock expands in Boston with new store in Massachusetts. – Birkenstock

Located at The Street Chestnut Hill, 27 Boylston Street, the new store’s design draws on Birkenstock’s heritage, incorporating natural materials such as cork, felt, and leather to create a warm, tactile retail environment.

It houses a full assortment of products for women, men, and children, including Birkenstock’s signature sandals and clogs, as well as sneakers, shoes, boots, socks, and more. The location also features the brand’s Care Essentials collection, which includes foot and body care products.

The opening follows the brand’s Boston-area Newbury Street store launch last year and reflects continued investment in brick-and-mortar retail across key U.S. markets.

“Chestnut Hill is a natural next step for us in the Boston area. This new space allows us to bring Birkenstock to both our loyal fans and those just discovering the brand, furthering our connection to an area that has embraced us for generations,” said David Kahan, president and managing director, Birkenstock Americas.

The opening also comes as Birkenstock approaches the 50th anniversary of its Boston clog, set for 2026, underscoring the brand’s continued relevance and growth in the U.S. market.

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Acne Studios opens first Thailand store in Bangkok

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December 18, 2025

Acne Studios has opened its first standalone store in Thailand, opting for the Asian nation’s capital, Bangkok, to make its debut.

Inside the new Acne Studios Bangkok store – Courtesy

Located inside the city’s Siam Paragon shopping mall, nestled in the Siam shopping district, the new Acne Studios Bangkok store was conceived by the Swedish luxury fashion brand’s creative director Jonny Johansson and Swedish architecture studio, Halleroed.

Washed in the Stockholm-based brand’s signature light pink hue, the new store’s facade features pink granite, which extends to the interior flooring and a series of monolithic pillars, with matte plaster walls.

The minimalist space is punctuated by furnishings and fixtures by longtime collaborators, including seating by British furniture designer Max Lamb, alongside geometric stainless steel, including a metal payment desk, and strip lighting by the French artist, Benoit Lalloz.

Inside the new Acne Studios Bangkok
Inside the new Acne Studios Bangkok – Courtesy

“Together, this dialogue between materials, furnishings and lighting reaches what Johansson and Halleroed call an ‘unexpected harmony’ – a reflection of Acne Studios’ collections, which are rooted in ideas
of juxtaposition, creativity and play,” said the brand in a press release.

Inside, local shoppers will find Acne Studios Fall/Winter 25 looks from the men’s and women’s collections alongside shoes and accessories, and the brand’s new Camero bag.

To celebrate the opening, a limited-edition Acne Studios Loves Bangkok T-shirt will be available alongside a series of early Trompe L’œil drops.

The new Bangkok store opening comes on the back of Acnes Studios’ opening in Aoyama, Tokyo, strengthening the firm’s presence across the Asia-Pacific region.
 

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