Wax London completes a busy year of expansion by opening its fourth store in London within the Canary Wharf district, “one of the capital’s most dynamic retail destinations”, the contemporary British menswear brand said.
Image: Wax London
The store brings together the brand’s focus on “craft, character, and detail” within an interior that complements both the “collections and style”, it noted, in order to highlight its full menswear collection, plus accessories, footwear, and fragrance.
The store’s design highlights include a reclaimed vintage drapers’ cabinet positioned on the mid-floor area; a gallery wall of framed campaign imagery behind the service counter; modular single-hanging rails and adaptable louvre-panel accessories for flexible merchandising; and a double-sided SEG lightbox that adds “depth and visual impact” to the space.
Roger Wightman, managing director at Wax London, said:“Opening our fourth London store is a huge milestone for the team. This year we’ve worked hard to ensure each retail space truly reflects the ethos of Wax London. Canary Wharf is an incredible location.”
As mentioned, Wax London has enjoyed a buoyant 12 months that began with the launch of its first fragrance and was followed by further store openings including its first in the Leeds Victoria mall becoming its first store outside the capital. Other key events included an SS26 campaign that linked the UK with its expansion into the US while there were also launches into denim and a collab with Italy’s Fracas to herald its entry into the boot market.
