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Walmart and Target are allegedly forcing employees to remove tags on apparel

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Walmart and Target have allegedly been directing employees to remove prices from tags on many in-store apparel items for several months, according to social media posts.

Posts across TikTok, Reddit, and Facebook from people claiming to be the retailers’ workers, as well as consumers, show workers removing the bottom portion of tags with prices and consumers discovering ripped tags in stores. Posts show whole displays of clothing for brands like Walmart’s Wonder Nation and Target’s Auden at stores across the country with altered tags.

Social media posts accusing both retailers of the practice began appearing online around the same time. These posters claim that removing price tags can allow the retailers to raise prices more easily, possibly in response to tariffs, and the moves have garnered criticism both from workers who say their shifts have been dedicated to the task and confused consumers who believe the retailers are attempting to conceal price increases.

Rag tag: In one TikTok from July 25, a poster claiming to be a Target employee bemoans “having to rip off EVERY individual price,” noting she spent “almost a whole 8-hour shift” performing the task. Another August 8 TikTok by someone saying they are a Target worker shows her tearing off the price tags on stacks of jeans, claiming that the retailer “can’t keep up with constant price changes.” Some Reddit users made similar assertions in a July 20 r/Target thread—claiming employees had to work past closing or come in at 4am to remove prices on tags.

@mykalamontalbano spent almost a whole 8 hour shift just doing this #democrat #tarrifs #work #target #fyp #foryou ♬ Vogue (Edit) – Madonna

A July 29 TikTok shows someone claiming to be a Walmart employee removing prices from apparel tagged with the Walmart-exclusive Child of Mine by Carter’s brand. “Processing/working freight takes longer just because of the tariffs and prices going up…I’m over it,” she said in the caption. Another post this week showed an apparent Walmart worker with a handful of ripped-off price tags.

@amandaleah2021 Can it just come in without prices already?!? Processing/ working freight takes longer just because of the tariffs and prices going up. . . I’m over it 😩😮‍💨😢 #walmart #teamlead #worklife #fyp ♬ Got Your Money (feat. Kelis) – Ol’ Dirty Bastard

Consumers have taken notice, posting their own videos, threads, and Facebook discussions questioning the torn-off price tags and whether they indicated inflated pricing, noting removed pricing deterred them from buying.

Retail Brew visited a New York City Target location on August 21 and 22 and found a significant number of removed prices across its private-label brands Auden, All in Motion, and A New Day. Many items weren’t re-stickered and had no indication of price. One item was not recognized by Target’s app when Retail Brew scanned its barcode.

At an Auden underwear display with most price tags removed, Retail Brew identified a handful of untouched tags whose scanned barcodes revealed prices $1–$2 higher than printed on the tag. Some products had been re-stickered with higher prices, with increases of $2–$5. Similarly, one TikTok filmed in a Walmart location shows stray unaltered tags with prices conflicting with higher on-rack pricing signs.

The price isn’t right: The tag changes at Walmart have come after the retailer enacted a new labeling process across all brands in its fashion department in May that led it to direct employees to remove select perforated price tags, using signs or stickers on the clothing displays to indicate the price, Walmart’s director of media relations, Jaeme Laczkowski, told Retail Brew. Some, not all, prices were changed as a result, but the company would not confirm if any were tariff-related changes. However, Walmart CEO Doug McMillon said last week in the retailer’s Q2 earnings call that “as we replenish inventory at post-tariff price levels, we’ve continued to see our costs increase each week.”

Walmart tags that differ from prices on the signs, as seen in TikToks, are a result of incorrect placement or a sign representing the highest price of items in the display, per Laczkowski. Walmart does not have in-store price check scanners, so consumers must use the Walmart app, ask an associate to scan the tags, or bring the tag to checkout to confirm the price for tags whose price has been removed.

Target did not respond to questions Retail Brew sent regarding the price tag removals.

When asked about tariff-related price increases on its Q2 earnings call last week, Richard H. Gomez, Target’s EVP and chief commercial officer, said the retailer will “take price as a last resort.” He noted the retailer will be “leaning into” its private-label brands to deliver value to customers.

The move by Target also comes just after the retailer ended its 10-year price-matching initiative in July that allowed consumers to receive a price match for items sold by Walmart and Amazon.

Ripped off: Jeff Sward, founding partner of retail merchandising consultancy Merchandising Metrics, and Liza Amlani, principal and founder of Retail Strategy Group, both told Retail Brew that price removal from tagged products is not a common practice.

Since retailers pay to label and price products, their subsequent removal is a “wasteful strategy,” Amlani wrote in an email, and Sward said doing so at such a high volume is a “highly inefficient, highly expensive process.”

The sole use of signs to indicate price for apparel at big box retailers can get “messy,” Sward said, and when there’s multiple styles on one fixture at different prices, or when products are moved to the wrong spot, it gets “messier and messier.”

“It’s just hard to believe that the big guys like Walmart and Target didn’t have a better mechanism for making this all happen,” he said. “Of course customers are going to get frustrated and maybe not buy stuff, [especially] if they think they’re in the process of being ripped off.”

This report was originally published by Retail Brew.

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Billionaire Marc Benioff challenges the AI sector: ‘What’s more important to us, growth or our kids?’

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Imagine it is 1996. You log on to your desktop computer (which took several minutes to start up), listening to the rhythmic screech and hiss of the modem connecting you to the World Wide Web. You navigate to a clunky message board—like AOL or Prodigy—to discuss your favorite hobbies, from Beanie Babies to the newest mixtapes.

At the time, a little-known law called Section 230 of the Communications Safety Act had just been passed. The law—then just a 26-word document—created the modern internet. It was intended to protect “good samaritans” who moderate websites from regulation, placing the responsibility for content on individual users rather than the host company.

Today, the law remains largely the same despite evolutionary leaps in internet technology and pushback from critics, now among them Salesforce CEO Marc Benioff. 

In a conversation at the World Economic Forum in Davos, Switzerland, on Tuesday, titled “Where Can New Growth Come From?” Benioff railed against Section 230, saying the law prevents tech giants from being held accountable for the dangers AI and social media pose.

“Things like Section 230 in the United States need to be reshaped because these tech companies will not be held responsible for the damage that they are basically doing to our families,” Benioff said in the panel conversation which also included Axa CEO Thomas Buberl, Alphabet President Ruth Porat, Emirati government official Khaldoon Khalifa Al Mubarak, and Bloomberg journalist Francine Lacqua.

As a growing number of children in the U.S. log onto AI and social media platforms, Benioff said the legislation threatens the safety of kids and families. The billionaire asked, “What’s more important to us, growth or our kids? What’s more important to us, growth or our families? Or, what’s more important, growth or the fundamental values of our society?”

Section 230 as a shield for tech firms

Tech companies have invoked Section 230 as a legal defense when dealing with issues of user harm, including in the 2019 case Force v. Facebook, where the court ruled the platform wasn’t liable for algorithms that connected members of Hamas after the terrorist organization used the platform to encourage murder in Israel. The law could shield tech companies from liability for harm AI platforms pose, including the production of deepfakes and AI-Generated sexual abuse material.

Benioff has been a vocal critic of Section 230 since 2019 and has repeatedly called for the legislation to be abolished. 

In recent years, Section 230 has come under increasing public scrutiny as both Democrats and Republicans have grown skeptical of the legislation. In 2019 the Department of Justice under President Donald Trump pursued a broad review of Section 230. In May 2020, President Trump signed an Executive Order limiting tech platforms’ immunity after Twitter added fact-checks to his tweets. And in 2023, the U.S. Supreme Court heard Gonzalez v. Google, though, decided it on other grounds, leaving Section 230 intact.

In an interview with Fortune in December 2025, Dartmouth business school professor Scott Anthony voiced concern over the “guardrails” that were—and weren’t—happening with AI. When cars were first invented, he pointed out, it took time for speed limits and driver’s licenses to follow. Now with AI, “we’ve got the technology, we’re figuring out the norms, but the idea of, ‘Hey, let’s just keep our hands off,’ I think it’s just really bad.”

The decision to exempt platforms from liability, Anthony added, “I just think that it’s not been good for the world. And I think we are, unfortunately, making the mistake again with AI.”

For Benioff, the fight to repeal Section 230 is more than a push to regulate tech companies, but a reallocation of priorities toward safety and away from unfettered growth. “In the era of this incredible growth, we’re drunk on the growth,” Benioff said. “Let’s make sure that we use this moment also to remember that we’re also about values as well.”



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Palantir CEO says AI “will destroy” humanities jobs but there will be “more than enough jobs” for people with vocational training

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Some economists and experts say that critical thinking and creativity will be more important than ever in the age of artificial intelligence (AI), when a robot can do much of the heavy lifting on coding or research. Take Benjamin Shiller, the Brandeis economics professor who recently told Fortune that a “weirdness premium” will be valued in the labor market of the future. Alex Karp, the Palantir founder and CEO, isn’t one of these voices. 

“It will destroy humanities jobs,” Karp said when asked how AI will affect jobs in conversation with BlackRock CEO Larry Fink at the World Economic Forum annual meeting in Davos, Switzerland. “You went to an elite school and you studied philosophy — I’ll use myself as an example — hopefully you have some other skill, that one is going to be hard to market.”

Karp attended Haverford College, a small, elite liberal arts college outside his hometown of Philadelphia. He earned a J.D. from Stanford Law School and a Ph.D. in philosophy from Goethe University in Germany. He spoke about his own experience getting his first job. 

Karp told Fink that he remembered thinking about his own career, “I’m not sure who’s going to give me my first job.” 

The answer echoed past comments Karp has made about certain types of elite college graduates who lack specialized skills.

“If you are the kind of person that would’ve gone to Yale, classically high IQ, and you have generalized knowledge but it’s not specific, you’re effed,” Karp said in an interview with Axios in November. 

Not every CEO agrees with Karp’s assessment that humanities degrees are doomed. BlackRock COO Robert Goldstein told Fortune in 2024 that the company was recruiting graduates who studied “things that have nothing to do with finance or technology.” 

McKinsey CEO Bob Sternfels recently said in an interview with Harvard Business Review that the company is “looking more at liberal arts majors, whom we had deprioritized, as potential sources of creativity,” to break out of AI’s linear problem-solving. 

Karp has long been an advocate for vocational training over traditional college degrees. Last year, Palantir launched a Meritocracy Fellowship, offering high school students a paid internship with a chance to interview for a full-time position at the end of four months. 

The company criticized American universities for “indoctrinating” students and having “opaque” admissions that “displaced meritocracy and excellence,” in their announcement of the fellowship. 

“If you did not go to school, or you went to a school that’s not that great, or you went to Harvard or Princeton or Yale, once you come to Palantir, you’re a Palantirian—no one cares about the other stuff,” Karp said during a Q2 earnings call last year.

“I think we need different ways of testing aptitude,” Karp told Fink. He pointed to the former police officer who attended a junior college, who now manages the US Army’s MAVEN system, a Palantir-made AI tool that processes drone imagery and video.  

“In the past, the way we tested for aptitude would not have fully exposed how irreplaceable that person’s talents are,” he said. 

Karp also gave the example of technicians building batteries at a battery company, saying those workers are “very valuable if not irreplaceable because we can make them into something different than what they were very rapidly.”

He said what he does all day at Palantir is “figuring out what is someone’s outlier aptitude. Then, I’m putting them on that thing and trying to get them to stay on that thing and not on the five other things they think they’re great at.” 

Karp’s comments come as more employers report a gap between the skills applicants are offering and what employers are looking for in a tough labor market. The unemployment rate for young workers ages 16 to 24 hit 10.4% in December and is growing among college graduates. Karp isn’t too worried. 

“There will be more than enough jobs for the citizens of your nation, especially those with vocational training,” he said. 



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AI is boosting productivity. Here’s why some workers feel a sense of loss

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Welcome to Eye on AI, with AI reporter Sharon Goldman. In this edition…Why some workers feel a sense of loss while AI boosts productivity…Anthropic raising fresh $10 Billion at $350 billion valuation…Musk’s xAI closed $20 billion funding with Nvidia backing…Can AI do your job? See the results from hundreds of tests.

For months, software developers have been giddy with excitement over “vibe coding”– prompting desired software functions or features in natural language—with the latest AI code generation tools. Anthropic’s Claude Code is the darling of the moment, but OpenAI’s Codex, Cursor and other tools have also led engineers to flood social media with examples of tasks that used to take days and are now finished in minutes. 

Even veteran software design leaders have marvelled at the shift. “In just a few months, Claude Code has pushed the state of the art in software engineering further than 75 years of academic research,” said Erik Meijer, a former senior engineering leader at Meta

Skills honed seem less essential

However, that same delight has turned disorienting for many developers, who are grappling with a sense of loss as skills honed over a lifetime suddenly seem less essential. The feeling of flow—of being “in the zone”—seems to have vanished as building software becomes an exercise in supervising AI tools rather than writing code. 

In a blog post this week titled “The Grief When AI Writes All the Code,” Gergely Orosz of The Pragmatic Engineer, wrote that he is “coming to terms with the high probability that AI will write most of my code which I ship to production.” It already does it faster, he explained, and for languages and frameworks he is less familiar with, it does a better job. 

“It feels like something valuable is being taken away, and suddenly,” he wrote. “It took a lot of effort to get good at coding and to learn how to write code that works, to read and understand complex code, and to debug and fix when code doesn’t work as it should.” 

Andrew Duca, founder of tax software Awaken Tax, wrote a similar post this week that went viral, saying that he was feeling “kinda depressed” even though he finds using Claude Code “incredible” and has “never found coding more fun.” 

He can now solve customer problems faster, and ship more features, but at the same time “the skill I spent 10,000s of hours getting good at…is becoming a full commodity extremely quickly,” he wrote. “There’s something disheartening about the thing you spent most of your life getting good at now being mostly useless.” 

Software development has long been on the front lines of the AI shift, partly because there are decades of code, documentation and public problem-solving (from sites like GitHub) available online for AI models to train on. Coding also has clear rules and fast feedback – it runs or it doesn’t – so AI systems can easily learn how to generate useful responses. That means programming has become one of the first white-collar professions to feel AI’s impact so directly.

These tensions will affect many professions

These tensions, however, won’t be confined to software developers. White-collar workers across industries will ultimately have to grapple with them in one way or another. Media headlines often focus on the possibility of mass layoffs driven by AI; the more immediate issue may be how AI reshapes how people feel about their work. AI tools can move us past the hardest parts of our jobs more quickly—but what if that struggle is part of what allows us to take pride in what we do? What if the most human elements of work—thinking, strategizing, working through problems—are quietly sidelined by tools that prize speed and efficiency over experience?

Of course, there are plenty of jobs and workflows where most people are very happy to use AI to say buh-bye to repetitive grunt work that they never wanted to do in the first place. And as Duca said, we can marvel at the incredible power of the latest AI models and leap to use the newest features even while we feel unmoored. 

Many white-collar workers will likely face a philosophical reckoning about what AI means for their profession—one that goes beyond fears of layoffs. It may resemble the familiar stages of grief: denial, anger, bargaining, depression, and, eventually, acceptance. That acceptance could mean learning how to be the best manager or steerer of AI possible. Or it could mean deliberately carving out space for work done without AI at all. After all, few people want to lose their thinking self entirely.

Or it could mean doing what Erik Meijer is doing. Now that coding increasingly feels like management, he said, he has turned back to making music—using real instruments—as a hobby, simply “to experience that flow.”

With that, here’s more AI news.

Sharon Goldman
sharon.goldman@fortune.com
@sharongoldman

FORTUNE ON AI

As Utah gives the AI power to prescribe some drugs, physicians warn of patient risks – by Beatrice Nolan

Google and Character.AI agree to settle lawsuits over teen suicides linked to AI chatbots – by Beatrice Nolan

OpenAI launches ChatGPT Health in a push to become a hub for personal health data – by Sharon Goldman

Google takes first steps toward an AI product that can actually tackle your email inbox – by Jacqueline Munis

Fusion power nearly ready for prime time as Commonwealth builds first pilot for limitless, clean energy with AI help from Siemens, Nvidia – by Jordan Blum

AI IN THE NEWS

Anthropic raising fresh $10 Billion at $350 billion valuation. According to the Wall Street Journal, OpenAI rival Anthropic is planning to raise $10 billion at a roughly $350 billion valuation, nearly doubling its worth from just four months ago. The round is expected to be led by GIC and Coatue Management, following a $13 billion raise in September that valued the company at $183 billion. The financing underscores the continued boom in AI funding—AI startups raised a record $222 billion in 2025, per PitchBook—and comes as Anthropic is also preparing for a potential IPO this year. Founded in 2021 by siblings Dario Amodei and Daniela Amodei, Anthropic has become a major OpenAI rival, buoyed by Claude’s popularity with business users, major backing from Nvidia and Microsoft, and expectations that it will reach break-even by 2028—potentially faster than OpenAI, which is itself reportedly seeking to raise up to $100 billion at a $750 billion valuation.

Musk’s xAI closed $20 billion funding with Nvidia backing. Bloomberg reported that xAI, the AI startup founded by Elon Musk, has completed a $20 billion funding round backed by investors including Nvidia, Valor Equity Partners, and the Qatar Investment Authority, underscoring the continued flood of capital into AI infrastructure. Other backers include Fidelity Management & Research, StepStone Group, MGX, Baron Capital Group, and Cisco’s investment arm. The financing—months in the making—will fund xAI’s rapid infrastructure buildout and product development, the company said, and includes a novel structure in which a large portion of the capital is tied to a special-purpose vehicle used to buy Nvidia GPUs that are then rented out, allowing investors to recoup returns over time. The deal comes as xAI has been under fire for its chatbot Grok producing non-consensual “undressing” images of real people.

Can AI do your job? See the results from hundreds of tests. I wanted to shout-out this fascinating new interactive feature in the Washington Post, which presented a new study that found that despite fears of mass job displacement, today’s AI systems are still far from being able to replace humans on real-world work. Researchers from Scale AI and the Center for AI Safety tested leading models from OpenAI, Google, and Anthropic on hundreds of actual freelance projects—from graphic design and creating dashboards to 3D modeling and games—and found that the best AI systems successfully completed just 2.5% of tasks on their own. While AI often produced outputs that looked plausible at first glance, closer inspection revealed missing details, visual errors, incomplete work, or basic technical failures, highlighting gaps in areas like visual reasoning, long-term memory, and the ability to evaluate subjective outcomes. The findings challenge predictions that AI is poised to automate large swaths of human labor anytime soon, even as newer models show incremental improvement and the economics of cheaper, semi-autonomous AI work continue to put pressure on remote and contract workers.

EYE ON AI NUMBERS

91.8%

That’s the percentage of Meta employees who admitted to not using the company’s AI chatbot, Meta AI, in their day-to-day work, according to new data from Blind, a popular anonymous professional social network. 

 

According to a survey of 400 Meta employees, only 8.2% said they use Meta AI. The most popular chatbot was Anthropic’s Claude, used by more than half (50.7%) of Meta employees surveyed. 17.7% said they use Google’s Gemini and 13.7% said they used OpenAI’s ChatGPT. 

 

When approached for comment, Meta spokesperson pointed out that the number (400 of 77,000+ employees) is “not even a half percent of our total employee population.”

AI CALENDAR

Jan. 19-23: World Economic Forum, Davos, Switzerland.

Jan. 20-27: AAAI Conference on Artificial Intelligence, Singapore.

Feb. 10-11: AI Action Summit, New Delhi, India.

March 2-5: Mobile World Congress, Barcelona, Spain.

March 16-19: Nvidia GTC, San Jose, Calif.

April 6-9: HumanX, San Francisco. 



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