Japanese lingerie brand Wacoal has bolstered its retail presence in Delhi NCR by launching a 300 square foot store in DLF Mall of India in Noida as part of its nationwide growth ambitions.
Inside Wacoal’s new store inside DLF Mall of India – Wacoal
“At Wacoal, we are dedicated to offering women exceptional fit, quality, and an elevated shopping experience,” said Wacoal India’s COO Pooja Merani in a press release. “With the launch of our store at DLF Mall of India, we are not only strengthening our presence in the Delhi-NCR region but also marking our entry into the city’s mall retail space. This expansion is an important step in bringing Wacoal’s distinct experience closer to our consumers.”
The store has a cream and gold interior and private fitting rooms, designed to promote well-fitting intimate wear for women. Following the launch, Wacoal counts 18 exclusive brand outlets in India and plans to open more in the near future, including in North India. The brand also aims to expand its omni-channel footprint, supported by its digital presence and multi-brand outlet partnerships.
“Our rapid growth in Delhi-NCR is driven by a strong and rising demand for premium, expertly crafted lingerie,” said Wacoal India’s CEO Hirokuni Nagamori. “The opening of our first mall store in Delhi at DLF Mall of India represents a significant milestone for Wacoal, reinforcing our commitment to the North India market. With several more stores in the pipeline for Delhi, we are accelerating our momentum and laying a solid foundation for Wacoal India’s long-term growth.”
Founded in 1946 in Japan, Wacoal began expanding into other Asian countries in the 1970s, then into the US in 1985 and Europe in 1990. The label’s first India store opened its doors in December 2015, retailing bras, panties, shapewear, and sleepwear.
