Vista Alegre signs partnership with India’s Oma Living after exiting joint venture with Shree Sharda

The historic Portuguese luxury brand Vista Alegre, known for its porcelain, crystal, glassware, earthenware, and textiles, has partnered with Oma Living, India’s largest home and decoration retailer. The agreement follows Vista Alegre’s sale of its 50% stake in its Indian subsidiary, previously held through a joint venture with the Shree Sharda Group, according to ECO. The Portuguese group Vista Alegre, owned by conglomerate Visabeira and global football icon Cristiano Ronaldo, brought the athlete on board as an investor after he acquired 10% of the parent company and 30% of its Spanish subsidiary. Vista Alegre finalized the deal in the first half of 2025, a period during which it reported an 8.4% year-over-year drop in profits to €3.6 million. ECO attributed the decline largely to a 35% surge in energy costs and contacted the 200-year-old company for further details about the partnership and its strategy for Asia.

In a statement to ECO, Vista Alegre Atlantis’s Portuguese management said: “Its expanded network of luxury stores in this segment, in the main cities of India, will allow an increase in the exposure of Vista Alegre brand products, an increase in brand awareness and growth in sales in that country,” adding that it considers India “an absolutely relevant market for its growth in Asia.”

Although sales in Portugal grew by 240,000 euros by June, the company’s main growth continues to come from international markets, which represent 76% of its revenue. Its top three destinations are Germany, Spain, and France. Asia and the Middle East added 4.7 million euros to total sales, prompting the company to establish a new subsidiary in partnership with Cristiano Ronaldo. This unit will focus on developing both the Vista Alegre and Bordallo Pinheiro brands in these high-potential regions.

Vista Alegre’s interim financial report for H1 2025 also confirmed the formalization of the sale of 49% of Vista Alegre Atlantis S.A. to Shree Sharda (based in Delhi), along with the sale of the remaining 1% held by Vista Alegre itself.

Vista Alegre, widely recognized for its fine porcelain and exclusive crystal and glass creations, entered the textile space in 2020 with a collection of scarves and blankets inspired by the decoration of its iconic porcelain collections. In 2023, the brand expanded the line with original fashion accessories. Vista Alegre’s textile collection focuses on carrés, pocket squares, and twillys, handcrafted from pure silk.

In 2019, even before its expansion into textiles, Swiss watchmaker Franck Muller launched a special-edition timepiece, the Franck Muller Atlântico, limited to 20 units and featuring a crystal case crafted by Vista Alegre.

Founded in 1824 near Ílhavo in the Aveiro district of Portugal, Vista Alegre is the oldest porcelain manufacturer on the Iberian Peninsula. The brand also owns Bordallo Pinheiro, and has engaged in creative collaborations with global talents, including supermodel Claudia Schiffer, fashion houses Christian Lacroix and Oscar de la Renta, as well as architects, chefs, visual artists, designers, writers, and musicians.