Very, the UK online retailer, is launching its first-ever “immersive fashion experience” this Friday and Saturday, dubbed The Very Big Wardrobe.
Very
The ticketed two-day experience is happening at 109 New Bond Street in London and invites guests to “explore their own fashion formula with the launch of the brand’s new fashion collection”.
As well as being the name of the concept, we’re told the Very Big wardrobe will “stand as a towering spectacle in the heart of London”. The company said it will be “an unmissable style playground — a place where fashion lovers can step inside, discover curated looks, unlock their signature style, and immerse themselves in the world of Very”.
As mentioned, it’s a first-of-its-kind in-person activation for the online retailer and Very is pulling out all the stops to make an impact. Visitors will discover “interactive moments and fashion-first experiences that put confidence and individuality at the heart of the consumer experience”.
That means personal Styling Sessions on a one-to-one basis with a stylist to decode an individual’s fashion formula. The visitor will also be able to take three complimentary key pieces away with them.
There will also be live competitions and giveaways spotlighting statement pieces and style essentials, with chances to win throughout the day; hourly catwalk moments featuring the season’s key looks; the 360° Mirror Room immersive mirrored installation, “designed for capturing content from every angle”; and glam stations in association with Shark & Benefit including a complimentary glow up treatment.
