HelloStudio, Very Group’s new in-house creative agency, has bolstered its senior leadership team with the appointment of Beth Lowry.
Beth Lowry
Launched in April, Lowry becomes HelloStudio’s new head of creative direction. She brings over 20 years’ industry experience, both in the UK and US where she has led teams “to amplify brand vision through carefully curated content”.
For the last six years, she’s played an integral role in the creative vision of US retail giant Target, “leading a team of in-house creatives focusing on campaigns and content, while working closely with external agency partners to captivate audiences and shape brands.”
In her new role as head of creative direction, Lowry will “help to shape the in-house agency’s vision”, joining Julie Phelan, head of creative management, who will continue to lead campaigns and manage productions.
Jessica Myers, chief customer officer at The Very Group, said: “Our internal creative team has been a huge source of pride for over 70 years and today HelloStudio is creating award-winning multi-channel content for household brands.
“We have strong foundations, and having Beth join the team to offer new, fresh ideas and direction to accelerate our ambition is really exciting.”
Lowry added: “I’ve been very fortunate to have worked with some fantastic retail organisations. Such a sense of pride collaborating alongside dedicated teams, partners and colleagues, where together we crafted impactful creative work for an array of brands and multi-category businesses.
“Joining The Very Group is an exciting move for me. Not only will I be working alongside an incredibly talented and creative team, but I’m excited to be supporting Very Media Group in creating campaigns which our brand partners will love.”
