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USF names Rob Higgins as first-ever ‘CEO of Athletics’

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The University of South Florida (USF) has named Rob Higgins as its first-ever “CEO of Athletics,” a new position created to oversee the school’s burgeoning sports program that just days ago enjoyed an unexpected victory over the more established football program at the University of Florida. 

USF selected Higgins after a national search. 

Higgins has served as executive director of the Tampa Bay Sports Commission since 2004, where he successfully positioned the region as one of the nation’s premier destinations in sports and entertainment, including hosting two Super Bowls, a College Football Playoff National Championship and several other high-profile events.

Higgins is a former USF Athletics staff member.

“In this new era of college athletics, not only is the role about providing a top-tier experience for our student-athletes across all sports, it now requires a business approach to build a competitive enterprise, grow revenue, embrace innovation, lead through change and position our university — and the Tampa Bay region — on the national stage,” USF Board of Trustees Chair Will Weatherford said. 

“Rob Higgins has proven during his time with the Tampa Bay Sports Commission that he isn’t afraid to dream big. He’ll bring that same ambition to USF and we’re excited to welcome him back home to lead our next chapter.”

Higgins served as the President and CEO of the Tampa Bay Super Bowl LV Host Committee in 2021 and was on the Bid and Operations Committee that hosted Super Bowl XLIII in 2009.

Higgins oversaw or participated in attracting numerous other high-profile events throughout his tenure with the Commission, including the 2017 College Football Playoff National Championship, the NCAA Women’s Basketball Final Four on four occasions, the NCAA Men’s Basketball Tournament three times, the NCAA Men’s Frozen Four in hockey three times, the NCAA Women’s Volleyball Championship twice, the NHL All-Star Weekend, the NHL Stadium Series and WrestleMania 37.

“Rob is a terrific example of the impact our alumni make every day. Through his tireless efforts over the past two decades, Rob has helped elevate Tampa Bay through hosting events that generate economic impact for our communities, attract thousands of visitors to the area and grow the region’s brand to audiences across the world,” said USF President Rhea Law.

“We’re proud of all his success and look forward to everything he will accomplish as our CEO of USF Athletics.”

In addition to his accomplishments with the Sports Commission, Higgins was named to the Tampa Bay Business Journal’s Power 100 each of the last five years. He was also selected for Street & Smith’s Sports Business Journal’s “Forty Under 40” and the Tampa Bay Business Journal’s “30 Under 30” list. The Tampa Bay Times named him one of the top 10 difference makers in Tampa Bay and Huffington Post listed him as one of the top 30 sports marketers in the world.

“I’ve been fortunate to know Rob Higgins for many years, and I’ve seen the passion he has for the University of South Florida and the Tampa Bay region,” said USF Board of Trustees Vice Chair Mike Griffin. “As a university and as a community, we have great momentum. USF is rising in research, rankings and reputation. Especially as we prepare to open our transformational on-campus stadium in the coming years, Bulls Nation is more engaged and energized than ever. At this pivotal time in USF Athletics history, Rob is the right person to lead us into a new era.”

Higgins’ USF roots run deep. He attended his first men’s basketball game at USF at just 8 years old, later becoming a ball kid for the team. After graduating from the school many years later, Higgins began working as a staff member for USF Athletics.

He was inducted into USF’s Zimmerman School of Advertising Hall of Fame in 2015, and in May 2025, he received the Distinguished Citizen Award at the USF Commencement.

“I never imagined that an opportunity to volunteer as a young boy at USF basketball games would take me down a path to a career of over 20 years serving at the Tampa Bay Sports Commission and now the opportunity to return to my alma mater as the first CEO of Athletics,” Higgins said. “Clichés are often rooted in some truth, but this truly is a dream come true. I could not be more honored to take on this responsibility and could not be more excited to get started.” 


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Carlos G. Smith files bill to allow medical pot patients to grow their own plants

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Home cultivation of marijuana plants could be legal under certain conditions.

Medical marijuana patients may not have to go to the dispensary for their medicine if new legislation in the Senate passes.

Sen. Carlos G. Smith’s SB 776 would permit patients aged 21 and older to grow up to six pot plants.

They could use the homegrown product, but just like the dispensary weed, they would not be able to re-sell.

Medical marijuana treatment centers would be the only acceptable sourcing for plants and seeds, a move that would protect the cannabis’ custody.

Those growing the plants would be obliged to keep them secured from “unauthorized persons.”

Chances this becomes law may be slight.

A House companion for the legislation has yet to be filed. And legislators have demonstrated little appetite for homegrow in the past.



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Rolando Escalona aims to deny Frank Carollo a return to the Miami Commission

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Early voting is now underway in Miami for a Dec. 9 runoff that will decide whether political newcomer Rolando Escalona can block former Commissioner Frank Carollo from reclaiming the District 3 seat long held by the Carollo family.

The contest has already been marked by unusual turbulence: both candidates faced eligibility challenges that threatened — but ultimately failed — to knock them off the ballot.

Escalona survived a dramatic residency challenge in October after a rival candidate accused him of faking his address. A Miami-Dade Judge rejected the claim following a detailed, three-hour trial that examined everything from his lease records to his Amazon orders.

After the Nov. 4 General Election — when Carollo took about 38% of the vote and Escalona took 17% to outpace six other candidates — Carollo cleared his own legal hurdle when another Judge ruled he could remain in the race despite the city’s new lifetime term limits that, according to three residents who sued, should have barred him from running again.

Those rulings leave voters with a stark choice in District 3, which spans Little Havana, East Shenandoah, West Brickell and parts of Silver Bluff and the Roads.

The runoff pits a self-described political outsider against a veteran official with deep institutional experience and marks a last chance to extend the Carollo dynasty to a twentieth straight year on the dais or block that potentiality.

Escalona, 34, insists voters are ready to move on from the chaos and litigation that have surrounded outgoing Commissioner Joe Carollo, whose tenure included a $63.5 million judgment against him for violating the First Amendment rights of local business owners and the cringe-inducing firing of a Miami Police Chief, among other controversies.

A former busboy who rose through the hospitality industry to manage high-profile Brickell restaurant Sexy Fish while also holding a real estate broker’s license, Escalona is running on a promise to bring transparency, better basic services, lower taxes for seniors and improved permitting systems to the city.

He wants to improve public safety, support economic development, enhance communities, provide more affordable housing, lower taxes and advocate for better fiscal responsibility in government.

He told the Miami Herald that if elected, he’d fight to restore public trust by addressing public corruption while re-engaging residents who feel unheard by current officials.

Carollo, 55, a CPA who served two terms on the dais from 2009 to 2017, has argued that the district needs an experienced leader. He’s pointed to his record balancing budgets and pledges a residents-first agenda focused on safer streets, cleaner neighborhoods and responsive government.

Carollo was the top fundraiser in the District 3 race this cycle, amassing about $501,000 between his campaign account and political committee, Residents First, and spending about $389,500 by the last reporting dates.

Escalona, meanwhile, reported raising close to $109,000 through his campaign account and spending all but 6,000 by Dec. 4.

The winner will secure a four-year term.



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Florida kicks off first black bear hunt in a decade, despite pushback

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For the first time in a decade, hunters armed with rifles and crossbows are fanning out across Florida’s swamps and flatwoods to legally hunt the Florida black bear, over the vocal opposition of critics.

The state-sanctioned hunt began Saturday, after drawing more than 160,000 applications for a far more limited number of hunting permits, including from opponents who are trying to reduce the number of bears killed in this year’s hunt, the state’s first since 2015.

The Florida Fish and Wildlife Conservation Commission awarded 172 bear hunt permits by random lottery for this year’s season, allowing hunters to kill one bear each in areas where the population is deemed large enough. At least 43 of the permits went to opponents of the hunt who never intend to use them, according to the Florida chapter of the Sierra Club, which encouraged critics to apply in the hopes of saving bears.

The Florida black bear population is considered one of the state’s conservation success stories, having grown from just several hundred bears in the 1970s to an estimated more than 4,000 today.

The 172 people who were awarded a permit through a random lottery will be able to kill one bear each during the 2025 season, which runs from Dec. 6 to Dec. 28. The permits are specific to one of the state’s four designated bear hunting zones, each of which have a hunting quota set by state officials based on the bear population in each region.

In order to participate, hunters must hold a valid hunting license and a bear harvest permit, which costs $100 for residents and $300 for nonresidents, plus fees. Applications for the permits cost $5 each.

The regulated hunt will help incentivize maintaining healthy bear populations, and help fund the work that is needed, according to Mark Barton of the Florida chapter of Backcountry Hunters and Anglers, an advocacy group that supported the hunt.

Having an annual hunt will help guarantee funding to “keep moving conservation for bears forward,” Barton said.

According to state wildlife officials, the bear population has grown enough to support a regulated hunt and warrant population management. The state agency sees hunting as an effective tool that is used to manage wildlife populations around the world, and allows the state to monetize conservation efforts through permit and application fees.

“While we have enough suitable bear habitat to support our current bear population levels, if the four largest subpopulations continue to grow at current rates, we will not have enough habitat at some point in the future,” reads a bear hunting guide published by the state wildlife commission.

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Republished with permission of the Associated Press.



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