Fashion

Urban Outfitters sales rise 9% over holiday period

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January 13, 2026

Urban Outfitters Inc. announced on Monday a 9% uptick in holiday sales for the two months ending December 31, on the back of FP Movement and Nuuly growth.

Urban Outfitters sales rise 9% over holiday period. – Urban Outfitters

The Philadelphia-based apparel retailer said retail segment sales rose 7%, with comparable retail sales up 5%, reflecting mid single-digit growth across both digital and physical store channels.

By brand, comparable retail sales increased 9% at Urban Outfitters, 5% at Free People and 3% at Anthropologie. FP Movement continued to outperform, delivering an 18% increase in comparable sales, while the broader Free People brand recorded a 1% gain. 

The company’s subscription segment, led by rental platform Nuuly, saw net sales jump 43%, fueled by a 41% rise in average active subscribers. Wholesale net sales increased 13%, largely driven by stronger Free People sales to department stores.

For the eleven months ended December 31, total company sales were up 11% year over year. Retail segment sales rose 8%, with comparable retail sales increasing 6%, again supported by balanced growth across online and store channels. Subscription segment net sales climbed 51%, reflecting a 46% increase in average active subscribers, while wholesale net sales grew 15%.

During the eleven-month period, Urban Outfitters Inc. continued to expand its physical footprint, opening 58 new stores, including 36 Free People locations—21 of which were FP Movement stores—13 Anthropologie stores and nine Urban Outfitters stores. The company closed seven locations, including five Urban Outfitters stores and two Free People stores.

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