Urban Decay has named Emmy Award–winning actress and multi-platinum singer-songwriter Dove Cameron as its latest brand ambassador.
Urban Decay taps Dove Cameron as brand ambassador. – Urban Decay
In this role, Cameron will front a series of upcoming campaigns that highlight the beauty brand’s renewed focus on transformation, performance, and self-expression. The collaboration debuts with a campaign for the launch of the new Naked Shaped Multi-Tasking Palette, an all-in-one palette designed for shading, sculpting, and highlighting.
The collaboration underscores Urban Decay’s intent to reassert itself within a crowded prestige beauty landscape by doubling down on its legacy of performance-driven, expressive beauty.
“At Urban Decay, performance is more than a product promise – it’s a mindset. We want to give the world the tools to be whoever they want to be,” said Anika Majithia, new global head of Urban Decay.
“Dove Cameron is the perfect partner to bring this vision to life. She’s fearlessly redefined herself in the public eye in pursuit of radical authenticity – that bold self-expression is the essence of Urban Decay. We’re beyond excited to join forces and reignite a cultural conversation around beauty, femininity, performance, and the unapologetic power of owning your look.”
The campaign mirrors Dove’s own evolution from child-star to a daring artist constantly redefining herself.
“As someone who has been in the public eye from a very young age, I’ve come to deeply value the importance of staying true to myself and honoring my creative impulses,” said Dove Cameron.
“When Urban Decay approached me, it felt so fun and so right. I’ve always admired the brand for its bold support of femininity and unapologetic energy, but their new era spoke to me in a more personal way. I’m in a place in my life where I feel free to be unapologetically myself, and that’s exactly what Urban Decay stands for: individuality, authenticity, and self-expression.”
