Unode50 appoints new CEO to boost international and digital development

Unode50 has a new CEO. The Spanish jewelry brand has announced the appointment of Sergio de León as its new chief executive officer. The executive, with experience at Loewe Perfumes, LG Electronics, and Diageo, will face the challenge of guiding the company’s international development across retail and digital channels.

“Sergio de León brings a strategic and transformative vision that connects with Unode50’s innovative spirit. His passion for knowledge, which he shares as a teacher at leading universities and business schools, reinforces his commitment to inspire and lead through creativity and authenticity,” the brand stated.

The executive, for his part, commented on his appointment: “It is an honor to join at this exciting time. Our mission is to continue to bring the strength of Spanish handcrafted design to the world, with a global vision that allows us to connect with people who consider themselves unique in all markets.”

Unode50, founded in the late 1990s and based in Madrid, is currently immersed in a phase of international development. A few weeks ago, it announced the opening of two spaces in the Printemps department store in Paris, marking the beginning of its expansion into the French market. In parallel, it has recently joined the offering of U.S. marketplaces such as Nordstrom, Bloomingdale’s, and ShopSimon—moves aligned with its growth strategy in the United States.

The jewelry brand is currently present in more than 70 markets through a network of over 90 directly operated stores, as well as 2,500 multi-brand points of sale.