Size-inclusive brand Universal Standard has announced its expansion into Nordstrom, launching online and in-store.
Universal Standard expands into Nordstrom. – Universal Standard
As part of the partnership, Nordstrom will now carry a curated selection of Universal Standard’s premium wardrobe staples, including denim, tops, sweaters, trenches, and tees, in sizes 12 through 32 at 20 select locations across the U.S., including The Mall of America in Minneapolis, Michigan Avenue in Chicago, and Alderwood in Lynnwood, Seattle.
“For too long, the fashion industry has been defined by exclusivity, but at Universal Standard, we’re dismantling this outdated norm and democratizing the shopping experience to celebrate all customers, regardless of size,” said Universal Standard co-founder and CEO Polina Veksler.
“I could not be more thrilled to partner with Nordstrom, one of the world’s most well-established retailers, to expand our mission and make exceptional fashion accessible to more shoppers than ever before.”
The partnership marks a full-circle moment for Universal Standard. When the brand first launched in 2017, Veksler toured the country, hosting size-inclusive styling pop-ups at Nordstrom stores.
Now, with consistent year-over-year growth and profitability, Universal Standard is taking a significant step forward in wholesale expansion, with upcoming launches at Anthropologie, Macy’s, Wantables, and nearly 50 boutiques nationwide.
