Uniqlo has been announced as a parter for contemporary art destination Tate Modern’s 25th anniversary and will be part of the gallery’s Birthday Weekender as well as opening a Uniqlo Tate Shop, dubbed Art For All, that will run throughout the summer.
The Birthday Weekender is intended to be an “unforgettable free festival of music, making and performance”. It runs from 9 May-12 May with headline music acts, performances, talks, workshops, tours and free experiences – from tarot readings to film screenings – alongside food and drink offers and more. Interactive art and live performance will also be at the heart of the programme.
Koji Yanai, group senior executive officer, of Uniqlo’s owner Fast Retailing, said the “deep relationship with one of the world’s greatest museums is an expression of the Uniqlo LifeWear philosophy of Art For All. We look forward to welcoming customers into the first Uniqlo Tate Shop where they can experience an in-store arts programme alongside our LifeWear products”.
Uniqlo and Tate have a long-standing global partnership and the pop-up will run from 5 May to 16 September, featuring popular services as a UTme! personalised T-shirt station and personalised embroidery. It will also offer a limited-edition Tate UTme! T-shirt collection alongside select Uniqlo items. Plus there’ll be a summer-long series of activities, inspired by the Uniqlo LifeWear philosophy and Tate Modern’s arts programme.
The new UTme! Tate T-shirt range pays tribute to the international, modern and contemporary artworks featured in the museum’s collection displays over the years. They feature works by artists such as Louise Bourgeois (the giant bronze spider Maman) and Salvador Dalí (the Lobster Telephone), alongside new additions to Tate’s collection by artists including Ayoung Kim.
