Uniqlo sets foot in Paris’s Bastille district with new store opening

Uniqlo is set to open its 11th Parisian location at 42–44 Rue du Faubourg-Saint-Antoine, in the vibrant Bastille neighbourhood of the 11th arrondissement. With this new address, the Japanese brand will operate 29 stores across France.

The choice of Bastille reflects Uniqlo’s desire to anchor itself in a dynamic district celebrated for its rich artisanal and creative heritage, as well as its engaged local community.

Unlike some of the city’s other commercial hubs, such as Les Halles, La Samaritaine or Opéra, Bastille has fewer large international retailers, allowing Uniqlo to position itself among independent boutiques and benefit from a more neighbourhood-driven retail atmosphere.

The new location will span 900 square metres across two floors, occupying a space formerly home to Habitat. Nearly two decades after debuting in La Défense, this addition strengthens Uniqlo’s presence in the French capital. The brand also announced that its very first Paris store will undergo renovation starting 28 April, with a reopening scheduled for autumn 2025.

The flagship brand of Japan’s Fast Retailing Group is accelerating its European growth strategy. On 27 March, Uniqlo will inaugurate a new store in Madrid’s Castellana district, followed by an opening in Liverpool (Merseyside) later this spring. For the Autumn/Winter 2025 season, the brand has additional store launches planned in Frankfurt, Munich and the UK cities of Birmingham and Glasgow.

For the first quarter of its 2024/2025 fiscal year, Uniqlo reported €5.5 billion in revenue and €810 million in net profit, a 22.4% increase year-over-year. The brand now operates 2,495 stores worldwide.