British sportswear brand Umbro heads back to its Northern roots for the release of its collection and campaign for Spring/Summer 2025.
The new ‘Northern Quarter’ collection and supporting promo gains inspiration from “the authenticity and creativity of the brand’s home city Manchester, with the line “bringing Umbro’s sports heritage up to date with a casual street-savvy swagger”.
Umbro says it continues to shape the global landscape of sportswear, “defining style both on and off the pitch”.
Recent partnerships, including with Palace, Supreme, and Aries, “have helped cement Umbro’s pioneering reputation within the sports fashion space”, it said.
So this season, the brand refocuses on the place where it all started, “acknowledging its roots and archive, while incorporating a renewed and forward-thinking design code inspired by Manchester’s relentlessly vibrant and creative Northern Quarter”.
The football heritage-inspired collection “reinterprets archive classics through a contemporary lens”.
Key hero pieces include the Zip-Off Sleeve Wind Jacket (£90), which takes inspiration from the track jacket Umbro produced for the England team in 1998; the Washed Drill Top (£67) and Washed Diamond Drill Sweat (£80), which directly reference the drill tops of the 1990s “embraced by players and fans alike”. They come reimagined in washed cotton with additional details including integrated pockets,
The campaign supporting the collection launch was shot by Jay Johnson and spotlights Northern Quarter’s new generation including Jefe, a socially conscious barber and former basketball player; street artist Tomas Gittins; and ‘Gone Fishing’ vintage store owner Seb Dixon.
“Each embodies the creative, entrepreneurial, and inclusive spirit of Manchester’s Northern Quarter”, notes Umbro.
The just-launched collection is available at umbro.co.uk as well as selected stockists including END, Size, Urban Outfitters and ASOS.
