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Ultra wealthy Gen Zers are redistributing the millions of dollars they’ve inherited—Meet the money coaches helping them

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  • Gen Z and young millennials are stepping into money only to give it all away—and they’re not doing it alone. Money coaches are guiding wealthy young people in redistributing their millions to philanthropic causes to offset their guilt. “A lot of them are just like, ‘Get it off, get it away,’” one inheritance advisor tells Fortune.

Receiving a mountain of cold hard cash might be a dream come true for most. But for others, it’s a crushing responsibility that comes with a lot of shame. Rich young inheritors are grappling with newfound wealth by banding together to give it away. 

“For some people, it’s such a scandalous idea and a horrifying idea to think that you would give away a third of your wealth,” Iris Brilliant, a money coach for inheritors, tells Fortune. “And for others, it’s so wrong to not do that. It brings up so many feelings of guilt about privilege, and the knowledge that more money does not equal more satisfaction in life.”

That’s as the “great transfer of wealth” is on everyone’s mind, as $84 trillion is expected to be passed down from seniors and baby boomers to Gen X, millennials, and Gen Z by 2045. 

One of the largest forces driving this money towards good is Resource Generation—with 18 chapters across the U.S., the organization gathers young people aged 18 to 35 with access to wealth. Through group sessions and its annual Making Money Make Change conference, these high net-worth members have the ultimate goal to distribute their wealth, land, and power to causes promoting racial and economic justice. 

Money coaches have also entered the fold; part-financial advisor and part-therapist, these experts guide clients through their feelings and create a plan of action to redistribute their money meaningfully. Exposed to extreme wealth inequality, “eat the rich” sloganing, and billionaire hoarding, Gen Z and millennial inheritors are looking to money coaches to also lighten their emotional load. 

The money coaches helping rich people redistribute millions 

Brilliant is one of many money coaches out there helping to redistribute the 1%’s wealth to meaningful causes. Her job may sound like a financial advisor on paper—but her work goes a lot deeper than bank accounts.

“There’s more support that’s needed logistically and emotionally,” she says. “Logistically, what it takes to give away $3 million is very different than what you need to give away $10,000. The stakes are higher, it’s a lot more labor to make those decisions, and at a certain point you need more in-depth support.”

After having worked at Resource Generation for five years, Brilliant became a certified coach through the Co-Active Training Institute, and has been running her own practice for nearly seven years. She works with millionaire couples and individuals to unpack their newfound money and where it came from. 

This year, Brilliant is even coaching descendents of Nazis whose wealth came from the Third Reich—confronting the difficult truths of their inheritance, and how to redistribute it equitably. 

Vermont-based money coach Jo Lum is also helping rich clients find a meaningful way to offload wealth via monthly two-hour sessions aimed at addressing the stigma of being rich. Lum is also a young inheritor whose grandfather was an early employee at $146 billion pharmaceutical giant Pfizer, and draws upon their own conflicted feelings to help clients. 

“Wealthy people are often the villain, [but] at the same time that wealth is valorized or idealized,” they tell Fortune. “There becomes this internal battle.”

Who’s taking the charge on wealth redistribution

Money coaches tell Fortune that high net-worth people who want to redistribute can come in all shapes and sizes. But a few patterns emerge: their clients tend to skew progressive, young, female, and queer. Lum says marginalized groups may have had life experiences that compel them to act for the betterment of others. 

“Because this is really sensitive, vulnerable work, it takes a really open heart to decide to swim upstream. The choices that my clients are making are the hard choices,” they say. “The easy choice is to hoard, retain the money, and just let it do nothing.”

Lum has also noticed that Gen Zers are more anxious about stepping into wealth than other generations, saying young people are exposed to intense wealth disparity on social media. They don’t want to be lumped in with power-hungry billionaires. 

“For my younger clients, I tend to have to support them more in thinking about themselves. A lot of them are just like, ‘Get it off, get it away,’” Lum says. “And for some older clients, I’ve experienced more coaxing to open the hand.”

An $84 trillion wealth transfer and shift in the culture of money

This movement falls in line with some billionaires sticking their necks out. Microsoft billionaire Bill Gates recently vowed to give $200 billion to charity over the next 20 years, redistributing most of his fortune. He and Melinda French-Gates have also joined forces with investing mogul Warren Buffett in creating the Giving Pledge

But the actions of a few don’t represent the majority; instead of erecting libraries and building schools, many billionaires are hoarding their wealth in droves. And this isn’t lost on many Americans struggling to get by, rationing money for groceries and rent. 

Brilliant says demand for her coaching rises in times of geopolitical distress; when Donald Trump was first elected as U.S. president, she got four times as many coaching requests than she had in the past. The COVID-19 pandemic—when people were quarantined at home and sucked into social media—was another driving force. 

“We saw an even bigger gap in the wealth disparity around that time. And there was just a lot more media as well about how much money the 1% was profiting every year. All of that impacts people,” Brilliant explains. 

“There’s collectively a lot more class rage, which I think is really healthy, ultimately.”

This story was originally featured on Fortune.com



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The U.S. trade deficit: It’s time to dump do-it-yourself economics and go back to basics

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Since President Trump’s inauguration on Jan. 20, it seems that many people—particularly the chattering classes—have suddenly become experts in international trade. Mr. Trump’s tariffs have spawned a litany of what economist David Henderson termed “do-it-yourself economics.” These are economic ideas that reflect the intuitive notions of laypeople and owe nothing to the ideas generated by trained economists and the economics profession. Not surprisingly, Henderson concluded that the gap between the notions of do-it-yourself economics and orthodox economics is widest in the sphere of international trade.

This gap is evident in the current brouhaha over trade and tariffs, particularly in the two opposing camps: those responsible for formulating the administration’s trade agenda (Mr. Trump and his cabinet) and those critiquing it (primarily commentators and journalists). The result of this dynamic is not only that the Trump administration has enacted wrongheaded trade policies, but also that the opposition to these policies is largely ineffective or irrelevant. Both camps are engaged in do-it-yourself economics.

The misconceptions emanating from both camps stem from one common oversight: Neither Mr. Trump nor his detractors have familiarized themselves with the savings-investment identity, a basic yet crucial mechanism that governs the magnitude of a country’s trade balance. Indeed, by definition, a country’s trade balance is governed entirely by the gap between its domestic saving and domestic investment. If a country’s domestic saving is greater than its domestic investment, like China’s, it will register a trade surplus. Likewise, if a country has a savings deficiency, like the United States, it will register a trade deficit. The United States’ negative trade balance, which the country has registered every year starting in 1975, is “made in the USA,” a result of its savings deficiency. To view the trade balance correctly, the focus should be on the domestic economy.

As it turns out, one of us, Hanke, analyzed the United States’ large and persistent trade deficits and found that they are primarily driven by its large and persistent fiscal deficits at the federal, state, and local government levels. In other words, in the aggregate, there is a savings deficiency in the United States, and this savings deficiency comes from the public sector—the U.S. private sector actually generates a savings surplus. This aggregate gap between savings and investment is filled by foreign imports of goods and services, resulting in an easy-to-finance capital inflow surplus and a trade deficit.

Armed with the basic truth of the savings-investment identity, we now turn to Mr. Trump’s camp. Mr. Trump and his advisors believe that the United States’ trade deficit is the result of foreigners ripping off and taking advantage of the United States. Indeed, Uncle Sam is characterized as being a victim of unfair trade practices. This characterization is clearly wrong on two counts. First, the trade deficit is not caused by foreigners; rather, it is homegrown, the result of choices made by Americans (in the aggregate) to invest beyond what they save.

Second, the trade deficit is not necessarily harmful. It instead appears to be a privilege extended to Americans by foreigners willing to invest in U.S. assets. This is a symbiotic relationship: Americans get cheap access to capital, while foreign governments and institutions get a safe place to park their money and earn a return.

When it comes to trade policy, the Trump administration’s detractors are just as lost as the White House. A recent high-profile article in the New York Times—Totally Silly.’ Trump’s Focus on Trade Deficit Bewilders Economists,” contains an indicative summary of what journalists and commentators have to say about trade deficits. There’s just one little problem with the article and its respondents: No one ever explicitly mentions the true source of the trade deficit, which is elucidated by one of the most basic identities in economics. The identity tells us that if savings are less than investment, the gap must be filled by a trade deficit.

Both Mr. Trump’s cabinet and those criticizing his policies have a fundamental misunderstanding of what drives the U.S. trade deficit. As a result, the trade debate has turned into a futile filibuster, highlighting the dangers of do-it-yourself economics. It’s time to go back to the basics.

Steve H. Hanke is a professor of applied economics at the Johns Hopkins University and the author, with Leland Yeager, of Capital, Interest, and Waiting. Caleb Hofmann is a research scholar at the Johns Hopkins Institute for Applied Economics, Global Health, and the Study of Business Enterprise.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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U.S. debt no longer earns a top grade at any of the major credit rating agencies after Moody’s downgrade

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  • Moody’s downgraded the U.S. credit rating one rung to Aa1 from AAA on Friday evening, meaning federal debt no longer gets a top grade at any of the major rating agencies. Moody’s cited “the increase over more than a decade in government debt and interest payment ratios to levels that are significantly higher than similarly rated sovereigns.”

The explosion of debt in recent years finally led Moody’s to downgrade U.S. credit on Friday evening, meaning federal debt no longer gets a top grade at any of the major rating agencies.

Moody’s cut the U.S. one rung to Aa1 from AAA, after it sounded the alarm on the deteriorating fiscal situation in March. In November 2023, Moody’s lowered its outlook on U.S. debt to negative, which is often a precursor to an eventual downgrade.

“This one-notch downgrade on our 21-notch rating scale reflects the increase over more than a decade in government debt and interest payment ratios to levels that are significantly higher than similarly rated sovereigns,” the agency said in a statement.

“Successive US administrations and Congress have failed to agree on measures to reverse the trend of large annual fiscal deficits and growing interest costs. We do not believe that material multi-year reductions in mandatory spending and deficits will result from current fiscal proposals under consideration,” it added.

The downgrade comes as the Republican-controlled Congress tries to extend tax cuts from President Donald Trump’s first term and add new ones like ending taxes on tips, overtime, and Social Security income.

While lawmakers are also looking for spending cuts, the total impact of fiscal proposals overall would add trillions to the budget deficit in the coming years.

That’s as the budget deficit has already topped $1 trillion so far this fiscal year and hit $2 trillion in prior fiscal years. Debt interest payments alone are now one of the biggest spending items, exceeding the Pentagon’s budget.

Moody’s expects deficits to widen to nearly 9% of GDP by 2035 from 6.4% in 2024, as interest payments on debt and entitlement spending rise while revenue stays relatively low. As a result, U.S. debt will rise to 134% of GDP by 2035 from 98% in 2024. Interest payments will likely to take up 30% of revenue by 2035, up from about 18% in 2024.

“Over the next decade, we expect larger deficits as entitlement spending rises while government revenue remains broadly flat,” Moody’s said Friday. “In turn, persistent, large fiscal deficits will drive the government’s debt and interest burden higher. The US’ fiscal performance is likely to deteriorate relative to its own past and compared to other highly-rated sovereigns.”

At the lower rating, Moody’s put the U.S. outlook at stable, noting its strong economy and the role of the dollar as a reserve currency. But that “exorbitant privilege” can no longer make up for the soaring pile of debt.

“While we recognize the US’ significant economic and financial strengths, we believe these no longer fully counterbalance the decline in fiscal metrics,” Moody’s added.

The White House didn’t immediately respond to a request for comment.

Moody’s was the last of the major rating agencies that gave U.S. debt a top mark. Fitch cut the U.S. by one notch in 2023, citing fiscal deterioration and repeated debt-ceiling brinkmanship. That followed a similar downgrade from Standard & Poor’s in 2011 after an earlier debt-ceiling crisis.

Despite the downgrade on Friday, Moody’s was also hopeful on America’s institutions—even as they are tested—as well as its monetary and macroeconomic policymaking.

“In particular, we assume that the long-standing checks and balances between the three branches of government and respect for the rule of law will remain broadly unchanged,” it explained. “In addition, we assess that the US has capacity to adjust its fiscal trajectory, even as policy decision-making evolves from one administration to the next.”

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Fortune’s 2025 CEO Survey shows increasing pessimism

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