Australian sunscreen brand Ultra Violette has officially arrived in the United States via a partnership with Sephora.
Ultra Violette launches in the U.S. at Sephora. – Ultra Violette
Ultra Violette products are now available online at Sephora, with an in-store launch across 592 Sephora locations nationwide slated for March 28.
The brand launches with six products including the cult-favorite Supreme Screen, Velvet Screen, Future Screen, two shades of Sheen Screen lip balm, and the exclusive Vibrant Screen, a new product debuting solely for the U.S. market.
Co-founded by beauty industry veterans Ava Matthews and Bec Jefferd, Ultra Violette was born out of a frustration with outdated, heavy sunscreen formulas. First introduced in 2019, the brand is now widely credited with creating the sunscreen-meets-skincare category.
“The fact that this is finally happening is a hugely transformational moment for the business,” said Jefferd. “We are blown away by the support of Sephora, our long-time global retail partner, who have always understood what we were looking to achieve and put their full force behind us. Because we exist in such a highly regulated category, and with that additional layer of complexity, the Sephora team have been so hands on in helping to navigate our launch into the world’s largest beauty market.”
In 2024, Ultra Violette secured a $15 million AUD investment from consumer growth equity firm Aria Growth Partners, with funding expected to propel its expansion across North America, as well as ongoing product innovation and team development.
It launched at Sephora in Canada last Spring as part of its North American debut. The U.S. marks its 30th market worldwide.
“We are thrilled to expand our partnership with Ultra Violette and introduce this innovative Australian-made sun care brand to our U.S. clients,” added Cindy Deily, VP skincare merchandising at Sephora.
“Formulated to comply with high regulatory standards of protection against the harsh Australian sun, Ultra Violette offers effective formulas that infuse powerful skincare ingredients and are designed to fit seamlessly into existing beauty routines. We look forward to welcoming this exciting brand to our skincare assortment as we continue to grow our sun care offerings.”
