Ulta Beauty announced on Monday the promotion of Kelly Mahoney to the of chief marketing officer at the U.S. beauty retailer.
Kelly Mahoney – Courtesy
Mahoney succeeds Michelle Crossan-Matos, who left the Bolingbrook, Illinois-based company last month.
As CMO, Mahoney will oversee Ulta’s brand marketing, loyalty, media planning, public relations, consumer insights, and social media and influencer strategy. She will also oversee its retail media network, UB Media.
A beauty veteran, Mahoney has at Ulta Beauty for nearly ten years. Most recently, she served as SVP of customer and growth marketing, where she helped grow the brand’s loyalty program, Ulta Beauty Rewards, to more than 44 million members. She also led Ulta’s first Super Bowl activation as interim CMO following Crossan-Matos’ departure.
“In my ten years with Ulta Beauty, I have worked continuously to garner the unparalleled brand loyalty and trust that we’ve earned with our guests,” said Mahoney.
“As chief marketing officer, I will build on this while deepening our brand purpose of unleashing possibilities in new and meaningful ways to inspire, engage, and empower every beauty enthusiast.”
Mahoney’s appointment comes on the back of a plethora of C-suit hires since the new year. Last month, the brand promoted Kecia Steelman to president and chief executive officer, after naming Amiee Bayer-Thomas as chief retail officer, and Mike Maresca as chief technology and transformation officer, earlier this year.
Ulta is on the hunt for a chief merchandising officer, with Monica Arnaudo’s retirement pending.
