Reports in recent years have highlighted the increasing importance of social commerce and now a new study from next-gen delivery management platform Scurri shows just how crucial s-commerce has become for retailers’ growth strategies.
Scurri
Almost 90% of British mid-market retailers believe social commerce is “democratising the sector, levelling the playing field for SME businesses”; 83% of retailers say social commerce is the UK’s fastest growing sales channel; but 89% also identify post-purchase experience as “crucial to building consumer trust and meeting expectations for delivery speed, tracking and returns”.
The company commissioned Savanta to conduct online research of a total of 123 UK retailers, including enterprise (large-scale businesses operating in multiple markets) and mid-market firms.
And 86% of them said social commerce is changing the retail landscape in a democratic way “by allowing mid-market businesses to compete against enterprise level companies and achieve commercial success regardless of size and resource”.
But larger businesses are “increasingly learning from the strategies of founder-led and SME brands that are delivering social commerce success, with 50% of enterprise retailers agreeing that social commerce is no longer an optional feature but a key driver of growth”.
Scurri said s-commerce in the UK is predicted to more than double in the next four years, rising from £7.4 billion to almost £16 billion by 2028, representing 10% of the total e-commerce market. That’s up from 6% in 2024, and growing at four times the rate of overall e-commerce sales.
As mentioned a huge majority of retailers say social is their fastest-growing sales channel in the UK and for the next 24 months, mid-market brands identified YouTube (55%), Instagram (54%), and TikTok Shop (54%) as the drivers of strategic growth opportunities.
Enterprise retailers are more focused on Facebook (57%), along with Instagram (48%) and TikTok Shop (48%) as they look ahead to 2027.
The research reveals mid-market brands are more active than enterprise businesses in terms of shopper engagement activities on social commerce, including activation of paid partnerships (42% vs 29%), brand customer content (48% vs 39%) and live shopping events (46% vs 24%). Enterprise level respondents are more prevalent in activating partnerships with macro (32% vs 21%) and lifestyle (47% vs 37%) influencers.
But as mentioned, regardless of business size, 89% of retailers agree post-purchase experience is crucial to building trust with consumers who have very high expectations for delivery speed, tracking and returns when purchasing via social commerce.
Silk brand LilySilk has teamed up with Hollywood stylist Elizabeth Stewart to launch a capsule collection.
LilySilk launches capsule collection with stylist Elizabeth Stewart. – LilySilk
“We’re excited to unveil our exclusive collaboration with Elizabeth Stewart, the celebrated Hollywood stylist known for her exceptional eye for elegance,” said David Wang, CEO of LilySilk.
“This partnership redefines the essence of effortless sophistication and timeless allure, merging LilySilk’s luxurious silk with Elizabeth’s unmatched styling artistry.”
The collection combines LilySilk’s commitment to sustainable luxury with Stewart’s signature styling expertise. It features six curated looks with 11 versatile pieces, rooted in luxury, comfort, and sustainability.
Among them is the Denim Dossier, a fitted denim-inspired suit with a cropped jacket and high-waisted wide-leg pants. Urban Voyager offers a modern take on leisurewear with an oversized bomber jacket and jogger pants, while Versatile Vogue pairs a refined sweater with a satin skirt.
Modern Mosaic presents a bold statement blouse that can be styled with tailored pants for work or jeans for a more casual look. Playful Palette showcases vibrant bowling shirts matched with tailored culottes, and Patchwork Paradise, offers a one-of-a-kind pajama set crafted from deadstock fabrics.
“I work with many brands, and I’m always seeking out companies that truly consider their environmental impact,” added Stewart. “That’s why I’m thrilled to collaborate with LilySilk—our shared commitment to sustainability and quality makes this collection truly special.”
Earlier this year, LilySilk opened its first-ever U.S. concept store, in the Meatpacking District in New York.
Building on its commitment to creative partnerships, Bershka has teamed up with Ral7000 Studio to unveil a new footwear brand inspired by Y2K aesthetics and digital culture.
The Inditex-owned brand unveils its new label, Out of Core – Bershka
Named Out of Core, the brand draws its identity from external memory algorithms used in computing. This latest venture blends technological influences with functional design, promoting self-expression and individuality.
The collection spans four distinct conceptual lines, featuring styles such as silver-flower sneakers, virtual reality-inspired trainers, and boxing-style sports boots. Prices range from €69.99 for Mary Jane-style sneakers to €139 for Western-inspired heeled boots.
In addition to footwear, the brand also offers a range of minimalist, urban-inspired apparel and accessories. The collection’s color palette is dominated by shades of white, black, and soft pink. Key pieces include two cap styles priced at €12.99, alongside short-sleeved T-shirts, sweatpants, and hoodies available for €45.99.
The Out of Core collection, designed in collaboration with Ral7000 Studio’s footwear designer Agata Panucci, is now available on Bershka’s e-commerce platform and in select stores.
Founded in 1998, Bershka closed in 2024 with a retail network of 854 stores, including both standalone boutiques and franchises. The brand also operates in approximately 220 markets through its online platform.
Part of the Inditex portfolio alongside Zara, Zara Home, Oysho, Lefties, Pull&Bear, Stradivarius, and Massimo Dutti, Bershka reported €2.93 billion in revenue for the fiscal year 2024, reflecting an 11.8% increase from the previous year. Meanwhile, Inditex as a whole, led by Marta Ortega, saw sales rise 7.5% during the same period, reaching €38.63 billion.
Isabelle Parize is stepping back into the leadership role at Delsey. As CEO of the French luggage and accessories brand from 2018 to 2021, Parize successfully guided the company through the challenges of the COVID-19 pandemic, which severely impacted international travel.
Isabelle Parize – DR
In June 2021, she handed over the reins to Davide Traxler, a turnaround specialist who, according to his LinkedIn profile, no longer holds the position. Parize, however, remained involved with Delsey as chair of the supervisory board.
Parize began her career at Procter & Gamble, where she held key strategic roles in marketing and brand management for 13 years. In 1994, she joined Henkel, where she served as vice president for Europe, Africa, and the Middle East. After a period leading Canal+ Distribution (part of the Vivendi Group), Parize became chair of the board at French beauty retailer Nocibé in 2011. In 2015, she was appointed CEO of the German group Douglas, which had acquired Nocibé the previous year.
In addition to her role at Delsey, Parize has served on the board of American cosmetics group Coty since 2020 and the board of Carbios, a leader in environmental biotechnology, since 2022.
Founded in 1946, Delsey Paris is a leader in premium luggage and ranks as the world’s third-largest luggage brand. Its collections are available online and at more than 6,500 points of sale in over 90 countries.
Delsey Paris, which opened a flagship store on the Champs-Élysées in Paris in April 2024, also operates 68 international boutiques, including several in Asia. The brand generates 40% of its sales in the United States.
After weathering the pandemic years, Delsey Paris has returned to solid growth, with 2023 sales increasing 20% to reach €250 million. A year ago, “Le Figaro” reported that this turnaround could pave the way for a change in ownership.