For a month, &Sons is honing its sustainability efforts, collaborating with specialist Cotton Lives On with the vintage-inspired fashion retailer hosting two events including adding drop-off boxes to its stores in London’s Soho and Cheltenham stores.
From 23 October, customers can donate unwanted garments and customers and will receive 20% off their next purchase in-store.
Cotton Lives On will then give the “donated old cottons a new purpose”, turning them into roll mats “that help people experiencing homelessness get a proper night’s sleep”.
The retailer will also host a special event at its Soho store on 23 October (6pm-9pm) where guests are invited to bring along up to two garments they wish to resell.
Participants “can set [their] own price and share the story behind each piece – allowing the garment to find a new home”.
The evening is “dedicated to circular fashion giving clothes the chance to be rehomed, repurposed, and remembered”, said Cotton Lives On.
The donated garments can be of any brand but it must contain 85% or more cotton, &Sons noted.
“This is more than an event. It’s a celebration of circular fashion, community, and the stories our clothes carry”, the retailer said.
&Sons’ latest charity event comes a year after it partnered with US charity ‘Heroes and Horses’ in recognition of World Suicide Prevention Day. Then it designed and launched a related limited-edition T-shirt, with all profits donated to the charity.
