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UK consumers prioritise self-care and for Gen Z it’s a beauty thing – survey

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5 months ago

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A new study shows that “self-care” is a key priority for many UK consumers with more than a third of them seeing it as a necessity, driven by younger consumers.

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The study, by discount retailer TK Maxx, reveals 39% of people believe self-care is becoming a necessity and Britons are spending an average of £74.24 per month on their wellness needs.

Young Millennials (25-34) lead the way, dedicating £108.88 a month to self-care, with Boomers (over 55s) spending ‘only’ £51.18.

The survey of 2,000 UK adults saw TK Maxx saying “self-care is no longer just a trend, it’s a lifestyle”. 

Interestingly, across the UK, Leeds emerged as the UK’s highest-spending self-care city, with residents splurging £92.35 monthly, followed closely by Newcastle (£85.28) and Edinburgh (£84.88). By contrast, Norwich was the city that spends the least on self-care with the average spend being just £47.49. 

For many, self-care is about health and when asked about their self-care goals, healthy eating and nutrition topped the list (37%), followed by physical fitness (31%) and improving sleep quality (28%).  But 28% of Gen Z also selected skincare and beauty routines as a self-care priority (far outweighing their older counterparts on 12%). 

That 39% figure quoted earlier about how many people see self-care as a necessity is also interesting given that it easily outstrips the 26% who view it as a luxury. And perhaps unsurprisingly those who say it as vital skew towards the young-but-working generations as well as those in early middle age. Most Millennials (44%) and Gen X (43%) consider self-care essential, while Gen Z (18–24) are more likely to see it as a luxury (38%). 

The age groups seeing it as essential are more likely to be those under heavy career, financial and family pressure who need to look after their physical and mental health while also pampering themselves at times. Gen Z, perhaps still in that hedonistic stage of life, have a different outlook.

Despite the growing awareness of the need for self-care, barriers remain. Financial difficulties (25%) and time constraints (24%) were the most common challenges cited, followed by a lack of motivation (24%). But 30% of people said they face no barriers to self-care, rising to 46% among Boomers. 

For many, self-care spending is an investment in feeling good. While less than one in five (19%) increased their self-care budget in the past year, this figure surged to 41% among young Millennials. Regionally, Greater London saw the highest proportion of people raising their self-care spend, with 27% increasing their budget. 

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Kaia Gerber is new face of NARS

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1 hour ago

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December 15, 2025

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December 15, 2025

NARS Cosmetics has revealed Kaia Gerber as its newest global brand ambassador, saying she’s a “beauty and fashion icon [and] a longtime collaborator” of founder and creative director, François Nars.

Kaia Gerber by François Nars

She certainly adds a newsworthy element to any brand she fronts having walked the runways for the biggest global designer labels as well as appearing on the covers of the world’s top glossy magazines.

She’s been in demand by high end and mass-market labels this year and in May was announced as Mango’s latest face in a deal that the retailer called a “collaboration” set to run throughout the year. Two months earlier she’d appeared with her mother Cindy Crawford for Mango’s rival Zara with the duo headlining a new session of its ‘Zara Streaming’ initiative.

She makes her debut for NARS with the launch of a campaign shot by François Nars for the new Afterglow Lip Balm. That product launches in January and continues the trend for high-end brands diving deep into a once-humble category and backing their launches with major campaigns.

Shiseido-owned NARS has been expanding in recent periods and only in October announced a strategic partnership with Indian giant Reliance Retail’s omnichannel business Tira to boost accessibility in the country. Gerber’s presence is likely to be a boost for its growth plans.

François Nars said of her: “Kaia is a true beauty, a supermodel of today who carries with her the spirit of another era. Working with her on this campaign felt like stepping back into the age of the original icons. Those supermodels were more than faces; what I always loved about them was their joy. They loved the camera, the artistry of makeup and hair, and fashion itself. Most importantly, they gave everything in front of the camera, pouring their energy into creating the most beautiful images possible. Kaia has that same spirit and photographing her was like reliving the magic—one of the very things that made me fall in love with this industry in the first place.”

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Nude Project makes German debut, opens its doors in Berlin

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2 hours ago

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December 15, 2025

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December 15, 2025

Nude Project is advancing its European expansion. The Spanish urban fashion brand has added Germany to the list of markets in which it has a retail presence: on Friday December 12, it opened a store on Alte Schönhauser Straße in Berlin.

New Nude Project store in Berlin – Nude Project

The store is the brand’s first permanent location in the German capital, although it tested the market in the city last spring with a pop-up. With this opening, Nude Project now operates four international brick-and-mortar stores, alongside existing locations in Milan, Lisbon, and Amsterdam. In October, the brand crossed the Atlantic to make its first foray into US retail with a temporary pop-up in Miami.

The brand’s commercial network is complemented by its stores in Spain, spread across Madrid (it operates a store on Calle Fuencarral and another at La Roca Village), Bilbao, Valencia, Ibiza, and Barcelona. Also in the Catalan capital, where it is headquartered, Nude Project recently strengthened its logistics in collaboration with the specialised company Logisfashion.

Founded in 2019 by Bruno Casanovas and Alex Benlloch, the firm has become a phenomenon among younger consumers and has progressively expanded its catalogue in recent years, spanning both womenswear and menswear, as well as accessories.

Collaborations are a key part of the brand’s identity; in fact, it has just unveiled a new capsule with Playboy, its third joint launch. In financial terms, it reported revenue of €26 million in the 2023 financial year (the most recent figures available).

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Next eyes Russell & Bromley as latest buy – report

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3 hours ago

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December 15, 2025

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December 15, 2025

Retail giant Next has been a major acquirer of brands in recent years and a report claims that premium footwear chain Russell & Bromley is now on its shopping list.

Billie Piper for Russell & Bromley

Next either owns or has majority stakes in Reiss, FatFace, Joules, Cath Kidston, Made, Laura Ashley’s homewares and more. But while it has a big war chest for acquisitions, it’s not the only company targeting Russell & Bromley.

Sky News reported that the 145-year-old family-owned footwear and accessories is courting investors and Next is one of several parties in talks with Russell & Bromley’s advisers about a deal. None of the other potential buyers have been identified.

Russell & Bromley confirmed this autumn that it had appointed advisory specialist Interpath to look at funding options for the business.

In October, CEO Andrew Bromley said: “We are currently exploring opportunities to help take Russell & Bromley into the next phase of our ‘Re Boot’ vision. Since the announcement of the ‘Re Boot’ earlier this year we have made significant progress, positioning us well to build on our momentum and continue along our journey. We are looking forward to working with our advisory team to secure the necessary investment to accelerate our expansion plans.”

The company has stores and concessions in the UK and Ireland and is led by Bromley, who’s from the fifth generation of his family to run the chain.

Earlier this year, he oversaw the launch of a five-year turnaround plan focused on “refining the brand proposition, elevating the product offering, streamline operations and fuel market expansion at pace”.

In September, the change of approach could be seen when the company launched a quirky campaign fronted by pop star-turned-actress Billie Piper. It was overseen by creative director Daniel Beardsworth-Shaw (who joined as the brand’s first CD in 2024) and was an unusual move for the label that’s not previously been known for its celebrity ambassadors or surreal campaign concepts.

In its last accounts, covering 2023, the company reported turnover down to just under £40 million from almost £45 million. EBITDA was a loss of £3.2 million after a narrower loss of £404,000 the year before. And the loss after tax was £6.9 million, also wider than the loss in the prior year of £4.6 million. The company didn’t share any details about what had gone wrong.

Those accounts were filed in early November 2024 and its next filing (covering 2024) is due before the end of this year.

Whether Next or another business buys it or takes a stake (it’s unclear which option the controlling family favours) will clearly have big impact on its future direction. Next already has a strong track record in the premium sector in which Russell & Bromley operates with its stewardship of Reiss.

Next declined to comment on the Sky News story, and both Russell & Bromley and Interpath couldn’t be reached.

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