Gabriele Maggio has been officially appointed CEO of Twinset, under new owners Borletti Group and Quadrivio (the latter through its Made in Italy Fund II). As first reported by FashionNetwork.com in early December, Maggio has been confirmed as the new helm of the Carpi-based Italian womenswear label, sold in June 2025 by the Carlyle investment fund to the current owners, which share a 100% stake in Twinset.
Gabriele Maggio
Maggio has taken over from Alessandro Varisco, who left Twinset after 10 years in charge, a lengthy tenure during which Varisco was directly involved in the label’s sale, a process that Carlyle had embarked on prior to the pandemic.
Maggio’s appointment is part of the relaunch strategy deployed by Borletti Group and Quadrivio, aimed at consolidating Twinset’s position in the affordable luxury segment. A goal that will also be pursued through marketing and communication initiatives with a focus on digital. The new owners are keen to extend Twinset’s retail footprint, both by boosting its presence in the e-tail channel and by expanding in markets that are key for the label, like Spain, France and Eastern Europe.
“I’m excited to join Twinset at this crucial time in its journey,” said Maggio. “The brand has enormous potential, a unique creative heritage and a highly talented staff. Together with the new partners and the entire team, we will work to promote a new phase of solid, inspired growth, further strengthening the brand’s presence in the Italian and European landscape,” he added.
Maggio has joined Twinset after a stint of over a year and a half at Betty Blue, as the CEO of Elisabetta Franchi. He was formerly the president and CEO of Stella McCartney, spearheading the label’s international expansion and positioning it as a benchmark in sustainable luxury. Before that, he was managing director at Moschino, and held senior roles at Gucci, Bottega Veneta, Giorgio Armani and Prada.
“Gabriele’s arrival marks a crucial stage in Twinset’s new era,” said Maurizio Negro, president of Twinset, adding that “his in-depth industry knowledge, combined with his experience as a leader of international brands, makes him the ideal profile to marshal the company through this growth and transformation phase.”
“[Maggio’s] international experience and ability to lead creative and complex organisational teams make him the ideal leader to steer the company through this new phase, in which we want to fully exploit [Twinset’s] potential,” said Maurizio Borletti, partner and co-founder of Borletti Group. “We are sure that Maggio’s professionalism and vision will enable the brand to further consolidate its positioning and strengthen its presence internationally, in line with the fund’s investment strategy,” stated Alessandro Binello, CEO of Quadrivio.
