Connect with us

Fashion

True Religion taps Ari Fletcher for ‘Baddie in the City’ campaign

Published

4 weeks ago

on


Published



October 10, 2025

True Religion has tapped beauty mogul, style influencer and creator Ari Fletcher to front its “Baddie in the City” campaign, celebrating the brand’s latest women’s collection.

True Religion taps Ari Fletcher for “Baddie in the City” campaign. – True Religion

As True Religion’s women’s business continues to grow, the collaboration underscores the brand’s growing focus on female consumers and its connection to culture. Fletcher brings her trademark confidence to the campaign, which spotlights women who shape culture on their own terms.

Set against a cityscape backdrop, Baddie in the City captures the essence of True Religion’s streetwear heritage, while highlighting dirty denim, baby tees, oversized bombers, and statement accessories.

“Ari represents the essence of today’s Baddie—ambitious, fearless and unapologetically herself,” said Kristen D’Arcy, chief marketing officer and head of digital growth, True Religion.

“Ari’s style is not about following trends but about shaping and redefining them, which is exactly the spirit we wanted to capture in this collection,” added Tina Blake, creative director and senior vice president of design, merchandising and brand image, True Religion. 

“From statement bombers to baggy denim, every piece is specifically designed to carry that same confidence into the streets.”

Fletcher, who has transformed her influence into thriving brands, is the founder of Remedy By Ari, Remedy Swim, and co-founder of Kyche Extensions. She also hosts Dinner with the Don, a YouTube cooking show.

“By amplifying Baddie in the City across Instagram, TikTok, YouTube and Snapchat, we’re giving fans a front-row seat to Ari’s world, where fashion, influence and self-expression meet,” added D’Arcy. “These platforms are where culture happens, and True Religion is showing up at the center of it.”

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Related Topics:
Continue Reading

Fashion

US trade negotiator eyes trade deal with Switzerland, says talks underway with Mexico

Published

27 minutes ago

on

November 6, 2025

By


By

Reuters

Published



November 6, 2025

US trade officials met with representatives from Switzerland this week and are having discussions with trade officials from Mexico, Central America, and others in the Western Hemisphere, US Trade Representative Jamieson Greer said on Thursday.

U.S. Trade Representative Jamieson Greer is interviewed by a TV network at the White House in Washington, D.C., U.S., October 30, 2025 – REUTERS/Kylie Cooper

Greer told Fox Business Network’s “Mornings with Maria” that a potential deal with Switzerland could boost manufacturing in the US, noting that Swiss companies were “quite eager” to invest in sectors such as pharmaceuticals, aircraft, aircraft parts and even gold smelting.

“So we’re in close conversations with the Swiss,” he said, noting that he had met with a delegation of Swiss companies that had met with US President Donald Trump at the White House on Tuesday. Greer said discussions with Switzerland had been ongoing for several weeks.

The group included executives from shipping company MSC, watchmaker Rolex, investment firm Partners Group, commodities trader Mercuria, Cartier-owner Richemont and precious metals firm MKS.

Switzerland has been scrambling to secure a trade agreement with Trump that could reduce the 39% tariff rate that he slapped on Swiss imports in August, among the highest duties levied in his global trade reset.

Greer said he was also having discussions with trading partners in the Western Hemisphere including in Central America as well as Mexico, adding that Trump’s trade strategy was continuing to take shape.

“You saw it last week in Asia as he struck deals with a number of Southeast Asian countries and East Asian countries. You’ll see it again this month in the Western Hemisphere and elsewhere,” he said, without providing any further details.

Greer’s office on Thursday changed the dates of a hearing on the US-Mexico-Canada trade agreement to December 3 to 5 from the initial date of November 17.

© Thomson Reuters 2025 All rights reserved.



Source link

Continue Reading

Fashion

H&M and Perfect Moment launch après-ski collaboration

Published

58 minutes ago

on

November 6, 2025

By


Published



November 6, 2025

H&M has announced a new collaboration with luxury ski and lifestyle brand Perfect Moment.

H&M and Perfect Moment launch après-ski collaboration. – H&M x Perfect Moment

The partnership introduces a 28-piece après-ski capsule collection launching December 2 in selected stores and online. The line features statement outerwear, performance-inspired separates, knitwear, and winter-ready accessories designed for both the chalet and the city. 

“We’ve loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M,” said Jane Gottschalk, creative director and founder of Perfect Moment. “Working with the teams in Stockholm has been a highlight – moments to remember for sure. I can’t wait to see our joint community of Moment Makers now bring it all to life.”

Key pieces include a burgundy faux fur puffer jacket with a hood that hits just above the hips, a black-and-white star-print puffer jacket with a jacquard belt, burgundy leather trousers inspired by classic ski pants, a loop-knit cardigan with striped trims, and a matching burgundy knit set. Accessories add playful luxury with faux-fur moon boots, pom-pom hats, wraparound sunglasses, and an oversized star-print mohair scarf.

The colour palette draws on Perfect Moment’s signature black, white, and silver, accented by burgundy and icy blue. Materials such as faux fur, leather, merino wool, mohair, and cashmere blends balance performance with polish, while details like oversized hoods, jacquard trims, and cinched waists blend function and style.

“We’re thrilled to be collaborating with Perfect Moment on this winter collection – it’s unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back – just like après-ski – but also has a real edge with the leather, faux fur and textured knits,” added Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Skims names new chief merchandising officer

Published

1 hour ago

on

November 6, 2025

By


Published



November 6, 2025

Skims on Thursday announced the appointment of Dawn Vitale to the role of chief merchandising officer at the U.S. shapewear brand.

Dawn Vitale – Courtesy

In her new role, Vitale will oversee global merchandising strategy, driving innovation across core categories, refining assortments, and supporting the brand’s continued international expansion, according to a press release from the company co-founded by Kim Kardashian.

A global merchandising leader known for scaling brands, Vitale joins Skims from Levi Strauss & Co., where she first served as vice president and was later promoted to chief merchandising officer for Levi’s.

Earlier in her career, includes leadership roles at PVH Corp., where she was vice president of Tommy Jeans and head of merchandising for Calvin Klein Jeans International, based in Amsterdam. Vitale began her career at Gap Inc.

“We are thrilled to welcome Dawn as our new chief merchandising officer,” said Jens Grede, co-Founder and chief executive officer of Skims.

“Her deep understanding of both data and design, combined with a passion for elevated product experiences, makes her the ideal leader to help Skims evolve its core offering while expanding thoughtfully into new categories and markets.” 

This appointment comes as the Los Angeles-based company looks to strengthen its global product organisation and evolve its merchandising strategy.

“I’m honored to join Skims, a brand that has redefined innovation in fashion,” said Vitale.

“I’m excited to build on its strong foundation by advancing the merchandising vision, delivering product assortments that connect deeply with consumers, and helping shape the brand’s next phase of global growth.” 

In September, Nike and Skims unveiled their first apparel collection, introducing far more than a collaboration, but a standalone brand: NikeSkims. 

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Trending

Copyright © Miami Select.