Lingerie brand Triumph is accelerating its commitment to product transparency with the wider-scale rollout of its Digital Product Passport (DPP).
Triumph
Following its pilot launch last year, Triumph is continuing to expand the initiative with 20% of its European product assortment now featuring a DPP, with plans to extend this further across additional collections in the coming years.
Highlighting detailed information on sourcing, fabrics, supply chain, certifications and factory partners, the DPP offers customers a transparent view into the production of each garment.
Customers can follow an integrated link to explore the full journey of their chosen product, from fabric specifications to the factories where each component is produced.
Vera Galarza, Triumph’s Global head of Sustainability, said: “A bra is a complex product. From different lace colours sourced across multiple countries to the intricate design elements, every component requires thoughtful consideration. The Digital Product Passport empowers consumers to understand the full journey behind their purchase. We continue to find new ways to increase awareness of product provenance, and the expansion of this programme is a crucial step toward responsible and transparent practices across our supply chain.
“This continued expansion aligns with Triumph’s longstanding values: creating high-quality products that stand against fashion-fashion culture. By equipping customers with greater information and visibility, Triumph encourages more mindful consumption and strengthens the emotional connection consumers have with their lingerie.”
