Source Fashion has announce details of the first full programme for its new stage, Fashion Deconstructed, “the immersive, hands-on zone dedicated to uncovering the craftsmanship, creativity and care behind every garment”.

Launching this season “to respond to growing demand for transparency and authenticity in fashion”, Fashion Deconstructed “brings the making process centre stage, from weaving and upcycling to repair and live production demonstrations”.

Across all three days at Olympia London (13-15 January), Fashion Deconstructed invites visitors to “step inside the making of fashion, exploring the craft, material intelligence, and production techniques that underpin responsible, high-quality design”.

Each session has been curated to help buyers, designers and sourcing professionals understand not just what is made, but how and why it’s made, offering rare, hands-on insight into the skill and ingenuity driving today’s fashion industry.

It begins with‘Repair & Upcycling Workshop: Giving Your Clothes a Second Life’, an interactive workshop hosted by Fashion Enter inviting visitors to “roll up their sleeves and explore the fundamentals of visible mending, garment repair and creative upcycling”; ‘Reworking Waste: The Elvis & Kresse Leather Workshop’ “revealing the artistry behind transforming rescued leather offcuts into refined, functional pieces”; ‘The Handloom in Motion: Live Weaving Demonstration’ that takes audiences from raw fibre through hand-spinning, loom set-up and cloth creation; ‘LaundRE’s Reprocessing in Action: Live Circular Denim Demo’ demonstration of LaundRE’s denim reprocessing technology; and Fashion Deconstructed inviting visitors to “revisit key techniques, deepen their understanding of responsible production and experience the programme’s most popular demonstrations”.

A fortnight later (1-4 February) at the NEC Birmingham, Home, Gift and Fashion show Spring Fair also has a new debut event. The Widdop & Co Village introduces an “immersive new destination showcasing innovation, storytelling, and product launches from one of the industry’s most established suppliers”. Taking place across the three days, the Village will deliver a “vibrant programme of live content, experiential showcases, and exclusive celebrity appearances”.

A highlight will be the official launch of Parisi, the new homewares collaboration between Widdop & Co and celebrity duo Kelly Brook and Jeremy Parisi (pictured below).

Buyers will have the opportunity to meet them during a ‘Meet & Greet and product reveal’ on 1 February at 3pm, with the event streamed on Instagram Live.

The collection “celebrates sustainable living, natural ingredients, and timeless family values, spanning categories such as home and textiles, fragrance, apparel, food and beverage, and outdoor and garden.