The news on Topshop and Topman’s return to the runway continues to be drip-fed by the team behind it but drip-feeding doesn’t mean low-key with the latest update revealing that the catwalk show will take place on London’s Trafalgar Square.

The brands are clearly aiming to make a massive impact and an open air show in one of London’s top tourist destinations (complete with street party) and overlooked by Nelson’s Column and the National Gallery is about the highest-profile way of doing it.

We’re told that “more than a runway, more than a party, this is a moment for Topshop to emerge”.

It will all happen on Saturday, 16 August, when the historic landmark will be transformed with a show that intends to “spotlight creative energy, culture and community, and fearless fashion”.

On the runway will be See Now, Buy Now product for AW25, as well as a preview of pieces set to drop later in the season.

The company shared the news a few weeks ago that the looks will include “sharp tailoring, statement outerwear, standout dresses and the must-have denim pieces” as far as Topshop is concerned. As for Topman, there will be “modern utility… blending refined formalwear with sharp new silhouettes, while casual pieces are grounded by authentic denim in deep indigos”.

See catwalk

It’s clear that ASOS and Heartland (the 22.5%/75% owners of the brands since ASOS sold a controlling stake last year, with Nordstrom also owning a small stake) want to make this show unforgettable. And that includes making it a cultural moment. 

To help with this, they’re “partnering with London’s creative community, headlined by Notting Hill Carnival legends, Good Times. Helmed by the iconic Norman Jay and Melvo Baptiste”. 

They said that “Good Times has always stood for community, joy, and authenticity. Their legacy in bringing people together through music and culture, perfectly complements Topshop’s ongoing mission to reconnect with its community, bring the best of fashion to everyone and spotlight London’s creative talent”.