Japanese printing and authentication solutions specialist Toppan has acquired French company Selinko, which has developed an NFC-based authentication tool for luxury goods and spirits brands.
Selinko
The value of the transaction was not disclosed. Selinko was set up 12 years ago, and currently has 45 luxury brands among its clients. Among those that have accepted to be mentioned are Atelier des Ors, CrystalCable, Ba111od, Massena Lab, Moooi and Rimowa.
Selinko puts at its clients’ disposal a product authentication platform activated via QR code and NFC tags. Consumers too can utilise the solution by means of a mobile app, a way to allow Selinko clients to broaden their customers’ experience while making their products fully traceable, from when they are manufactured to the end of their useful life.
“This acquisition is a major milestone in our digitalisation strategy,” said Hiroki Shibatani, director and executive vice-president at Toppan. “Selinko’s expertise in authentication technologies, combined with our long-standing design and integration know-how, and our global manufacturing capabilities linked to RFID product development, enable us to offer a unique global solution to address the authenticity and traceability challenges of luxury goods and spirits brands,” added Shibatani.
Tokyo-based Toppan Group was founded in 1900 and has 50,000 employees. The group is a long-established specialist in the design and development of NFC and RFID devices suitable for all types of products, containers and packaging. Authentication and security devices are becoming increasingly important as a way to ensure product traceability.
