Few designers are reinventing the menswear as skillfully and innovatively as Alessandro Sartori, who staged an excellent show on Monday afternoon, riffing on top-notch Torino chic.
Staged inside a mammoth art installation, this Zegna show brought down the curtains on the four-day Milan menswear season. A season which, though it contained relatively few shows – a bare dozen – still packed plenty of fashionable punch.
Nowhere more so than at Zegna, where the heart of the collection was a remarkable new series of fabrics based called “Vellus Aureum,” a super-fine thread made of the finest wool of 100% traceable, eco-friendly Australian Merino sheep. Vellus Aureum refers to the mythical “Golden Fleece” that Jason and the Argonauts sought of their legendary quest, known as far back as Homer.
In first-rate fabric fabrications, Zegna developed four key materials from Vellus Aureum – jersey, flannel, beaver and panno militare, Italian for Melton wool.
All featuring a remarkable new hand, smooth yet sturdy. And in the case of the jersey, surprisingly stretchy, without containing any artificial fibers.
Sartori, who has led the move to towards greater volume in menswear, continues to experiment. His subtle new shapes with lower waist, dropped pockets, wide pants and reverse pleats all made for clothes that looked very, very today. Adding a dash of class with references to gentlemanly creatives from Torino in the 70s and 80s.
Several classy houndstooth check seemed made of patchwork, within various patterns, but on closer inspection were made of single pieces of fabric woven rather amazingly.
He cut some great new coats, slicing pockets diagonally and raising collars cathedral high, adding a raffish mood. Plus, he dreamed up some beautiful new cashmere tweed jackets, either in cool checks or stony soil Donegal tweedy – both with bright flecks.
Sartori’s set was also suitably grand – 2,000 square meters of Australian prairie with small rolling hills, just like where Merino sheep range in New South Wales. Huge cinematic screens were hung horizontally projecting black-and-white film of thousands of Merino grazing, to the amped up sound of bleating. In a sense, Alessandro is today’s Jason in menswear – permanently on a quest for the golden mean, the ideal proportion, the yet-to-be-invented material.
“Only one word for that – bucolic!” enthused CEO Gildo Zegna, clearly delighted by the show and the fashion.
Sartori’s wide ranging skills were also reflected in the wide-ranging cast and front row. On the prairie runway, actor John Turturro modelled, looking faintly bewildered by all the attention, joining veteran French model Alain Gossuin. Seated among stars, Zegna ambassador Mads Mikkelsen, and master thespian Giancarlo Esposito. Unlike the buttoned-up shirt and tie criminal Gus Fring in his most famous role in “Breaking Bad,” Esposito looked suitably dandy in a pale slate matching jerkin, gilet and pants.
Asked how he felt about attending his first fashion show, Giancarlo replied: “I loved it. Now, I want to go shopping for more clothes!”
All hail physical retail. The demise of the high street store predicted in the early pandemic period was wide of the mark as a near nine out of 10 of Britons visited a retail destination during October and November.
In fact, 88% now shop in-store, an amazing increase of 86.1% since last May. And it’s been heavily influenced by workers increasingly returning to city and town centre offices as well as consumers aged under 35.
That’s according the the latest Consumer Pulse Report by MRI Software/Retail Economics showing “high streets remain the lifeblood of the retail ecosystem”, leading in visitor frequency with an average of 2.2 visits per person per month “reinforcing their importance as destinations that bring people together.”
The survey reveals that 31% of office workers play a key role in high street retail, with visits peaking during lunch hours while 33% of themchoose to visit after 5pm on weekdays, particularly Tuesdays and Wednesdays which have become the popular days to venture into the office.
“As return to office becomes more widespread, the retail sector has an opportunity to maximise engagement and sales by leveraging these insights and presenting itself as a convenient shopping option for the hybrid workforce”, the report highlights.
Working from home is increasingly becoming a non-starter for many businesses with regular news stories about major companies insisting that their staff returned to the office full-time or at least three or four days a week.
Further, the under-35 demographic is increasingly motivated by experiential retail opportunities.
In November, this age group averaged 9.5 visits to physical retail destinations, more than double the frequency of those aged 55 and over.
Interestingly, the rise of social commerce, which enables shoppers to make purchases within social media apps such as TikTok and Instagram, “is likely influencing footfall into physical retail destinations and creating opportunities for in-store experiences”, the study claims.
Jenni Matthews, marketing & insights director, MRI Software, said: “The latest findings depict a retail sector that continues to adapt and remain relevant as consumer behaviours shift.
“With 88% of the UK population visiting retail destinations and under-35s driving experiential trends, it’s clear that physical retail remains a powerful touchpoint for engagement.
“Retailers have an incredible opportunity to leverage these insights, not just to meet consumer expectations, but to exceed them by creating vibrant, immersive destinations that align with changing consumer behaviours.”
Giving hope to many middle-aged men, David Beckham (49) stars in the new Boss intimates campaign, as the fashion brand stages a major launch of its new Boss One Bodywear collection.
Designed by the Team Laird agency, the campaign’s directed by fashion photography duo Mert and Marcus who apply their distinctive cinematic style to both video and stills of Beckham, who’s first seen pulling up in a classic sportscar and entering a New York City warehouse apartment. On screen, Beckham invites the viewer in (to the beat of the rock anthem In the Air Tonight) before revealing himself wearing just the new black Boss One Bodywear trunk.
The launch is supported by a 360-degree marketing campaign. In a brand first Beckham will appear before audiences in cinemas and at home, appearing in campaign clips on the big screen and on streaming platforms such as Amazon Prime, Netflix, HBO Max, Paramount Plus, and Sky TV.
Stills of Beckham will appear on billboards and in selected high-traffic locations, as well as in Boss stores and department stores around the world. On social media, the campaign will see close to “100 talents of the moment” show off their Boss Ones across various platforms.
Also as a debut for the brand, vending machines will be placed at key locations in Europe and the US, selling hero products from the collection “in a fun, interactive way”. Additionally, over 100 dedicated pop-ups will appear in premium retail locations worldwide, featuring the complete first drop.
The collection consists of men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white. Crafted from a blend of cotton and elastane, the selection “offers all-day comfort and confidence”.
It will be available on boss.com, at dedicated pop-ups, at Boss stores globally, and via selected wholesalers from 1 February.
Daniel Grieder, CEO of Hugo Boss, said: “The launch of the Boss One Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham.
“It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”
With cost remaining a decisive factor for consumers, M&S said Friday (January 31) it’s continuing to cut prices of over 300 “family favourite” products with kidswear the latest target.
The high street retailer said it “re-affirms its commitment to delivering trusted value and everyday low prices on the products that matter most to its 32 million customers”.
The latest cuts include an up to 20% price reduction on over 100 products from its ‘everyday essentials’ Kidswear range.
Key pieces include its Cotton Rich Hoodie and Joggers as well as range of Sweatshirts, Leggings and T-Shirts which now start from £5.50, with the retailer saying the reduction in price will not compromise on the “quality or high sourcing standards it is known for”.
Alexandra Dimitriu, Kidswear director, Clothing & Home, said: “Now more than ever, customers are looking for trusted value. When it comes to clothing, we know value is more than just the product’s price – they also want confidence that it is made well and made to last and offers versatility.”
M&S reported positive figures for its festive trading period with total group sales increasing 5.6% to £4.064 billion, but much of the strength was concentrated in the Food area with Clothing, Home & Beauty, rising just 1% to £1.305 billion, with like-for-like sales rising ahead of the market at 1.9% as underlying sales grew 2.6%.