Tommy Hilfiger launches “The Hilfiger Racing Club” campaign with Nicholas Hoult and Claudia Schiffer

PVH Corp brand Tommy Hilfiger launched its fall 2025 campaign with actor Nicholas Hoult and supermodel Claudia Schiffer on August 26. “The Hilfiger Racing Club” mixes luxury motorsport nostalgia with a reinvention of classic prep, shot by Glen Luchford.

This season, Tommy Hilfiger launches the first chapter of its new aesthetic statement “You’re Invited, No RSVP Required,” which it will harness as inspiration for the coming seasons, highlighting ideas of defiance, freedom, and individuality. Along with its visual campaign, the label aims to engage global Tommy fans with high-energy activations, ranging from bespoke branded experiences to creative collaborations and racetrack-inspired events.
 
“Reimagining prep has been at the heart of my creative vision for 40 years,” said Tommy Hilfiger in a press release. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”

 
Campaign star Hoult is a trained race driver and vintage motorsport enthusiast while Schiffer’s glamorous presence mirrors that of the world of luxury cars, according to the label. “Tommy’s take on this collection has the same energy I love about the racetrack,” said Hoult. “There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for- timeless and effortlessly cool.”

Founded in 1985, Tommy Hilfiger continues to draw inspiration from its New York heritage. The label’s Fall 2025 collection will be available on its e-commerce store, in Tommy Hilfiger stores globally, and through select wholesale partners.