Tommy Hilfiger feted preppy style in Paris on Monday with a Hilfiger Racing Club soirée that trumpeted its auto-inspired Fall 2025 campaign in a unique Franco-American setting.

 
Hipster locals packed into restaurant of the moment Lafayette’s, located in the 18th century home of the Marquis de Lafayette, the French military officer who volunteered to fight with George Washington’s Continental Army.
 
Lafayette’s chef Mory Sacko is one of the hottest culinary names in France, famed for his cuisine that blends neo-bourgeois Parisian tastes with African influences.

The emphasis, however, was on racing rather than food at Hilfiger Racing Club, as the elegant rooms were decorated with race car helmets, oil drums, Tommy emblem flags, and a DJ booth.
 
The guest list included happening actors Sami Outalbali, Carlos Torres, and Axel Auriant; sizzling hot model Cindy Bruna, nepo babe Thalia Besson; and rapper Jo La Green who staged a performance.

 
The event was one of three bashes Hilfiger is staging in Europe this fall, following an earlier night in Barcelona and an upcoming soirée in London.
 
The Paris evening was all rather in synch with the brand’s latest campaign. Featuring actor Nicholas Hoult and supermodel Claudia Schiffer, the new campaign celebrates the world of luxury motorsports. Photographed by Glen Luchford, the collection revamps classic preppy style by blending heritage aesthetics, 70s Formula One imagery, and a rebellious spirit.
 
The Fall 2025 collection reinterprets New York classics from the preppy wardrobe: tartan shirts, revisited trench coats, modernised hunting jackets, and effortless denim. A new adaptation of the iconic American style, twisted with Tommy Hilfiger’s bold signature.
 
And not a bad way to celebrate Tommy’s 40th  anniversary, four decades after he opened a small store with a rack of bell bottoms in upstate New York in his home town of Elmira.