Together Group has announced two acquisitions, Imerza and Visualisation One, for an undisclosed price. They’re “pioneers in digital twin technologies, immersive content production and digital animation”. 

The company is a “curated collective of high-quality creative consultancies, immersive technology, marketing and production studios, crafting the future of luxury and lifestyle experiences”.  It includes Harvey Nichols, Dior, Liberty, Skims, Selfridges, Chanel and Louis Vuitton among its clients and said the “strategic acquisitions enhance [its] ability to deliver transformative customer experiences across all key luxury segments, including real estate and placemaking, as well as fashion, beauty, hospitality, art, design and culture, responding to the growing demand for innovation in the experience economy as well as for the coming together of luxury and entertainment”.

For instance, for fashion and beauty, Together said “next-generation digital flagship store environments, interactive product try-ons, and personalised, immersive virtual shows and campaigns can redefine consumer engagement”.

And CEO Christian Kurtzke added: “We create emotionally engaging and highly-personalised immersive digital luxury experiences that reach well beyond what traditional websites, movies or live events can offer. The integration of Imerza and Visualisation One allows us to offer unparalleled capabilities in digital twin and realtime visualisation technologies, creating life-like digital environments driven by real-time data – empowering destinations and brands to reimagine the way they connect with their audiences in both physical and virtual worlds. In short, we blend creativity, culture and cutting edge immersive technologies to take ideation, storytelling and entertainment to the next level.”

So what do the two businesses it has bought do? Imerza is a US leader in architectural game-engine technology and visualisation and is Epic Games’ official US partner studio for Digital Twins.

And Visualisation One (V1), led by founder Vince Flynn, is known for its cinematic architectural visualisations and immersive VR experiences for “top-tier global clients”.

The integration of both into Together Group’s Noë & Associates Studios “will create an advanced hub for immersive digital innovation and experiences, with offices in London, New York, and Dubai”, in addition to Imerza’s and V1’s respective HQs in Florida, US, and Chester, UK.

Noë & Associates Studios is a “curated collective of contemporary artists, next-gen technologists, and artisans tasked with redefining how people interact with environments, realms, and ,” we’re told.

The new additions “significantly expand Together Group’s ability to serve brands in sectors undergoing profound transformation”.

The company added that buying the two businesses means it has made its 12th and 13th acquisition since the group acquired its first agency, Purple communications in 2021.