Under a social media heading ‘We’re Back!’, shirtmaker and menswear retailer TM Lewin announced its return to physical retail after an absence of five years.
The retailer has opened a flagship store on Bow Lane in the City of London, the area where it excelled pre-pandemic with its offer appealing to the area’s corporate/finance workers.
The brand took to Instagram to say: “We cannot wait to welcome you to our first retail store after a challenging five years. We believe the saying goes ‘nothing that comes easy is worth having’ so here’s to that. Thank you for your patience, loyalty and kindness throughout, and roll the next chapter. The best is yet to come…”
The upbeat message comes after that “challenging” half-decade that had seen the retailer enter administration twice after struggling to make a positive return post-pandemic.
In 2020 the business was bought by SCP Private Equity, resulting in it cutting 600 staff and closing 66 UK stores.
The retailer collapsed into administration for the second time in 2022 and was followed by a rescue deal that April when it was sold to TM Lewin Shirtmaker Limited, a company owned by its main lender Petra Group, to become a purely digital retailer.
In February, it was announced that following the second administration, the then-failed business saw its debt load rise to almost £10 million while owing unsecured creditors over £30 million.
