Tilly’s announced on Monday the appointment of Nate Smith to the position of president and chief executive Officer and as a director of the U.S. youth apparel company, effective August 18.
Tilly’s
Smith succeeds Hezy Shaked, co-founder, executive chairman, and current president and chief executive officer, who will transition into the executive chairman role effective on that date.
“I am honored to have the opportunity to lead a company like Tillys,” said Smith. “Tillys has had a strong track record of success over its 43-year history, and I am excited to work with Hezy, the board and the team to revitalize and build upon that history.”
Smith joins the Irvine, California-based company from Marolina Outdoor, where he served as CEO since September of 2024. Previously, he worked at Boardriders from June 2017 to April 2024 as president, Americas, after a stint as vice president/general manager, North American wholesale at Oakley from 2015 to 2017 and as Vice President, Oakley defense from 2012 to 2017.
Before that, he has also served in executive roles at Ipath Footwear, MV Transportation, and Patagonia, Inc., following eight years of service in the United States Navy.
“On behalf of myself and the Board, we are very excited to have Nate join our leadership team, and I am looking forward to working closely with him as he transitions into Tillys,” said Shaked.
“We believe Nate’s combination of robust industry experience, core values, and strategic vision will help revitalize our brand and drive further improvements in our business during this important time.”
In its most recent trading update in June, Tilly’s reported sales of $107.6 million in the first quarter, a decrease of 7.1%.
