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TikTok’s US operations ceded under pressure to Donald Trump supporters

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September 26, 2025

Donald Trump has signed an executive order setting out the terms of the sale of TikTok’s US operations to several of his wealthy supporters, while the platform’s Chinese parent company will retain only a minority stake.

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From the Oval Office, the US president said the American version of the platform would be run by “highly sophisticated” investors, including Larry Ellison, head of technology giant Oracle, Michael Dell, founder of Dell, and media magnate Rupert Murdoch.

According to several media reports, investment firm Silver Lake Partners and Silicon Valley heavyweight Andreessen Horowitz are also expected to be part of the deal. According to the executive order issued by the White House on Thursday evening, ByteDance, TikTok’s parent company, will retain a stake of “less than 20%”.

The new investors are all allies of Donald Trump and share his political views, but the US president insisted that the app would not be subject to any partisan bias.

“Every group, every philosophy, every policy will be treated very fairly,” Donald Trump said, though he conceded that if he could, he would have made the social network “100% MAGA” (“Make America Great Again”), a reference to the movement he founded.

The president confirmed that the US version of TikTok would use a copy of the app’s algorithm, considered key to its success. “Our fundamental goal was to keep TikTok running, while ensuring that we protect Americans’ data privacy, in accordance with the law,” US Vice President JD Vance said on Thursday.

Last spring, TikTok had already moved pre-emptively in response to US pressure by cutting jobs within its local TikTok teams and its marketplace business, TikTok Shop. TikTok Shop boasts more than 500,000 active merchants in the American market, which served as a test before being rolled out in Europe, particularly in France. In March, two French MPs also launched a commission of inquiry into the psychological effects of the short-video platform on minors.

“Support from China”

Congress, which feared that Chinese authorities would access US users’ data or modify the algorithm to influence them, passed a law in 2024 forcing TikTok to separate from ByteDance, under threat of a ban. Donald Trump has repeatedly extended the deadline in order to reach a takeover agreement. According to the executive order published on Thursday, it now runs until January 23, 2026.

JD Vance, a former venture capitalist who led the team tasked with finding a solution for TikTok, said the US entity would be valued at around $14 billion, while adding that the final say would rest with investors.

Asked about approval of the deal by Chinese authorities, Donald Trump said that President Xi Jinping had given the green light during a phone call last week.

“I have a lot of respect for President Xi, and I very much appreciate that he approved the deal, because to get it done, we really needed China’s support,” he said.

During the phone call between the two presidents, Xi Jinping asked his US counterpart to avoid “unilateral” trade restrictions and to preserve a “non-discriminatory” climate for Chinese companies, Chinese state broadcaster CCTV reported.

“We hope the US will provide an open, fair and non-discriminatory business environment for Chinese companies investing in the US,” Guo Jiakun, spokesperson for Beijing’s Foreign Ministry, told reporters on Friday, following the executive order signed by Donald Trump. Contacted by AFP, ByteDance and TikTok did not immediately respond.

(with AFP)

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Cosmetics giant Unilever finalises business demerger

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December 5, 2025

The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.

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Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.

The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.

Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.

“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.

Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
 

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Burberry elevates two SVPs to supply chain and customer exec roles

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December 5, 2025

Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.

Burberry – Spring-Summer2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm. 

In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.

Matteo Calonaci - Burberry
Matteo Calonaci – Burberry

Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.

Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.

JohnattanLeon - Burberry
JohnattanLeon – Burberry

Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.

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Puneet Gupta steps into fine jewellery

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December 5, 2025

Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.

Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta

 
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”

The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.

An eclectic mix of jewels from the collection
An eclectic mix of jewels from the collection – Puneet Gupta

 
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.

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