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TikTok Shop steps up Europe expansion with US future unclear

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March 27, 2025

E-commerce platform TikTok Shop said it will launch to users in France, Germany, and Italy on Monday, expanding its reach further into Europe even as TikTok faces being shut down in the U.S. if Chinese owner ByteDance does not find an American buyer.

Reuters

The shopping arm of social media app TikTok has been available in the UK since 2021. It also launched in the U.S. in September 2023, and had strong sales over the holiday season last year. But TikTok’s future in the U.S. is uncertain unless Chinese owner ByteDance can find an American buyer.

TikTok Shop has been trying to bring more Europe-based sellers on to the platform where many merchants sell products direct from China.

“In France, Germany, and Italy, we are already working with merchants to get their products listed on the platform and TikTok Shop will be available to our TikTok users from next Monday,” Jan Wilk, head of operations at TikTok Shop UK said in an interview with Reuters.

“My own expectation for Europe is to launch with more speed than we did in the UK, because in the UK four years ago this model was very new, we had to do a lot of education, we had to try out a lot of things to get the right fit.”

Supermarket chain Carrefour will join TikTok Shop in France, while fast-fashion retailer AboutYou and cosmetics brand Cosnova will start selling on the German platform, the company said.

TikTok Shop, where users can run livestreams selling everything from sneakers to eyeshadow and earn a commission on sales, is known for discounted products.

But Wilk said the platform aims to diversify its range of products and prices, and pointed to sales of second-hand Birkin bags by one luxury goods store on TikTok Shop in the UK.

© Thomson Reuters 2025 All rights reserved.



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Shipping giant CMA CGM and French AI startup target customer service in tie-up

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Reuters

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April 6, 2025

Shipping giant CMA CGM and tech startup Mistral AI expect rapid productivity gains from a 100 million euro partnership unveiled on Sunday, which the French firms also touted as a commitment to their home country amid the global trade tensions.

Reuters

The five-year partnership, which will bring CMA CGM’s AI-related spending to 500 million euros ($550 million), will focus on customer service in shipping and logistics and fact-checking at its French media businesses that include news channel BFM TV.   

In a joint interview with Mistral’s co-founder and CEO Arthur Mensch, CMA CGM’s Chairman and CEO Rodolphe Saade declined to give financial targets for return on investment.

But Saade said “the implementation of initiatives should not exceed 6 to 12 months” and would slash response times for customer advisers receiving 1 million emails a week, including requests on routing of vessels.

After drawing massive funding, the AI sector is under pressure to deliver gains, with the emergence of low-cost Chinese AI model DeepSeek unsettling investors.

Mistral gained huge exposure at an international AI gathering in Paris in February, feted by President Emmanuel Macron as a European champion to compete with American giants such as OpenAI, which produces ChatGPT.

It has this year notched up partnerships with leading French groups including car maker Stellantis.
Mistral, which counts CMA CGM among its investors, expects a 10-fold increase in sales between December 2024 and December 2025, Mensch said.

But AI regulation has been among subjects of discord between the U.S. administration and Europe, and relations soured further after President Donald Trump announced his sweeping tariffs.

“In this period of uncertainty, I think it’s a good thing for two French groups to announce this partnership,” Saade said, while adding he believed in investing worldwide in open markets.

CMA CGM, the world’s third-biggest container shipping line, was hailed by Trump last month for pledging to invest $20 billion in the United States.

The group has also teamed up with U.S. tech names, including Alphabet’s Google, with which CMA CGM last July announced a five-year AI partnership worth $150 million.

© Thomson Reuters 2025 All rights reserved.



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Skechers signs Kiki Iriafen and Misa Rodríguez

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Skechers has added University of Southern California basketball standout Kiki Iriafen to its Skechers Basketball roster, while simultaneously welcoming Misa Rodríguez, goalkeeper for Real Madrid CF and 2023 World Cup champion, to its Skechers Football family.

USC forward Kiki Iriafen. – Skechers

Iriafen, expected to be a top pick in the upcoming 2025 WNBA Draft, will step into her professional career wearing Skechers Basketball footwear. 

Currently averaging 18.6 points and 8.5 rebounds for USC while pursuing a master’s degree at the Marshall School of Business, Iriafen joins fellow WNBA star Rickea Jackson and NBA standouts Joel Embiid, Julius Randle, and others in the Skechers basketball family.

“After two years on the court in the NBA and WNBA, it’s a big moment for Skechers Basketball to sign Kiki, our first college player, and embark on the journey with her as she begins her professional career,” said Michael Greenberg, president of Skechers. 

“Kiki is a rising star with a bright future in the league. We look forward to supporting her from the draft through her first season and beyond. As the second woman on our basketball roster, she also furthers our mission to engage with female athletes around the world so that more players everywhere experience the signature Comfort That Performs of Skechers.”

On the football side, Skechers signed Misa Rodríguez, who will compete in the brand’s high-performance SKX_1.5 Elite boots and appear in upcoming global campaigns.

Rodríguez adds to a stacked football roster that includes global stars like Harry Kane, Mohammed Kudus, and Oleksandr Zinchenko.

“We are very proud to have a player like Misa in the Skechers Football family, who, among many characteristics, stands out for her confidence, leadership, strength, and precision,” said Txerra Díaz, country manager of Skechers. 

“We continue to strengthen our position in the sport with a product of exceptional quality, already recognized for offering a technicality and comfort that allow for better and greater performance on the field.”

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Montblanc opens new Chicago boutique

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Montblanc has opened a new boutique in Chicago at 15 E Oak Street, relocating from its previous Michigan Avenue location. 

Montblanc opens new Chicago boutique. – Montblanc

The new boutique spans 1,427 square feet and blends modern design with Montblanc’s rich heritage. It houses the full universe of the brand including its signature writing instruments, Swiss-made timepieces, fine leather goods, and accessories.

“Chicago has long been an important city for Montblanc, with a discerning clientele that appreciates the Maison’s dedication to craftsmanship and excellence. With our new boutique on Oak Street, we are offering a space that not only showcases our iconic writing instruments but also our expanding collections in leather goods, watches, and accessories,” said Sylvain Costof, Montblanc president Americas. 

“This move is a testament to our commitment to creating immersive experiences for our customers so they can discover or re-discover the universe of Montblanc in a compelling way.” 

The boutique’s façade is crafted from two black striped concrete slabs featuring the silhouette of the Mont Blanc mountain and Montblanc’s emblem. 

Inside, Montblanc’s signature black-and-white aesthetic is elevated with golden details inspired by the Meisterstück writing instrument and coral touches drawn from the brand’s archive. Other design elements include lamps made from writing paper, calligraphy wallpaper featuring the infinite figure eight, and decorative wall nibs.

A store highlight is the Collectors Wall, where Montblanc’s most sought-after limited-edition writing instruments from collections like Great Characters, Masters of Art, and Writers Editions are displayed. An expanded timepiece collection is also featured. 

For the opening, Montblanc commissioned artwork from Berlin-based contemporary artist Alexander Iskin.

To complete the shopping experience, the boutique offers personalized services such as on-site embossing and engraving. 

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