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ThredUp unveils new brand identity

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3 months ago

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September 22, 2025

Online resale platform ThredUp unveiled on Monday a full rebrand designed to strengthen its position as a leader in the now-mainstream secondhand market. 

ThredUp unveils new brand identity. – ThredUp

The overhaul introduces a redesigned user experience, an elevated visual identity, and a suite of AI-driven features that make shopping and selling more seamless and personalized.

“Since our founding in 2009, we’ve worked to transform how people think about and shop for secondhand clothing,” said ThredUp cofounder and CEO, James Reinhart. 

“This new brand identity, along with our enhanced AI features, is the next step in our evolution. It allows us to match our business reality with our customers’ expectations and make secondhand shopping and selling more seamless, personalized, and inspiring. We’re inviting more consumers to join us in accelerating the adoption of secondhand fashion.”

At the center of the new identity is the “infinity” emblem, a design that symbolizes circularity while forming a “T” drawn like a thread. The new look is described as cleaner, more balanced, and modern, aligning with the expectations of today’s online shoppers. 

The rebrand also comes alongside new investments in AI technology that power buyer features such as The Daily Edit, a personalized curation of 100 refreshed items daily; The Trend Report, a weekly look at fast-rising styles; and advanced AI-powered discovery tools that recommend items based on individual shopping behavior. 

On the seller side, the platform now offers simplified Clean Out services with doorstep pickup, improved payout transparency, and better accuracy with the ability to flag mislabeled items and review rejected ones.

“We believe a better future for fashion is built on meaningful choices: wearing what you already own, finding joy in the clothes that serve you, and choosing secondhand first,” added Kristen Brophy, ThredUp’s senior vice president of marketing. 

“Our new brand identity is a bold step forward in our mission to reimagine how we consume and express ourselves. We want to make the future of fashion feel good for your wallet, your wardrobe, and the world.”

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Groupe Dynamite lifts 2025 outlook after Q3 revenue surge

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25 minutes ago

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December 11, 2025

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December 11, 2025

Groupe Dynamite on Tuesday posted strong third-quarter results, reporting double-digit sales growth and increasing its full-year guidance.

Groupe Dynamite lifts 2025 outlook after Q3 revenue surge. – Dynamite

Revenue for the quarter rose 40.3% to $363.0 million from $258.8 million a year earlier, driven by a 31.6% increase in comparable store sales and contributions from new locations. Online revenue grew 43.3% to $63.2 million.

The Canadian fashion retailer behind the Dynamite and Garage brands posted net earnings of $41.1 million, up 101.7% from a year earlier, with diluted earnings per share rising to $0.71 from $0.38.

Operating income surged 90.3% to $120.1 million, while adjusted EBITDA rose 67.5% to $146.1 million.

“Our teams once again demonstrated the strength of our values-led culture. What we delivered this quarter across product, stores, and digital reflects the intention, discipline, and agility that continue to set us apart. We’re well into our journey to elevate and premiumize both brands, and the customer response remains strong,” said Stacie Beaver, president and chief operating officer.

“Operationally, our real estate strategy continues to be a core pillar, with 17 gross openings year-to-date positioning us for sustained, high-quality traffic. On digital, we’re encouraged by the 40 basis points increase in e-commerce penetration in Q3 2025, as we enhance our platforms to support richer storytelling and more seamless experiences. With a solid foundation, real momentum, and teams who move fast and stay aligned, we enter Q4 confident in our ability to raise performance, strengthen brand experiences, and deepen our community connections.”

Looking ahead, the company increased its fiscal 2025 outlook and now expects comparable store sales growth of 25.5% to 27.5%, up from 17% to 19%. 

The company said its outlook remains subject to risks, including tariffs, real estate delays, weather disruptions, changes in consumer demand and IT or supply chain issues.

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Roots Q3 sales climb 6.8% as direct-to-consumer momentum continues

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56 minutes ago

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December 11, 2025

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December 11, 2025

Canada’s Roots announced on Wednesday sales were up 6.8% to $71.5 million for its third quarter ended November 1, as demand for its core products, improved marketing and stronger in-store performance lifted results. 

Roots Q3 sales climb 6.8% as direct-to-consumer momentum continues. – Roots

Direct-to-consumer revenue increased 4.8% to $56.8 million, supported by 6.3% comparable sales growth driven by enhancements to the company’s omnichannel experience and continued interest in the brand’s product assortment. 

Partners and other revenue, comprising of wholesale Roots branded products, licensing to select manufacturing partners and the sale of certain custom products, rose 15.3% to $14.6 million, boosted by earlier wholesale orders in Taiwan and stronger domestic wholesale sales of custom Roots-branded products.

Gross profit climbed 8.1% to $43.4 million, with gross margin improving to 60.8% from 60.0% last year. Net income was $2.3 million, or $0.06 per share, compared with $2.4 million, or $0.06 per share, a year ago. 

“Even in a dynamic retail environment, our heritage, quality, and focus on comfort continued to differentiate the brand and drive engagement across our omnichannel platform,” said Meghan Roach, president and chief executive officer of Roots Corporation. “We remain disciplined in execution and committed to strengthening the foundations of the brand to support long-term value creation.”

Year to date, Roots generated $162.2 million in sales, up 6.6% from last year, while DTC revenue increased 8.6%. The company reported a year-to-date net loss of $10.0 million, an improvement from a $11.7 million loss a year earlier.

Looking ahead, Roach added that “While early in the fourth quarter, we continue to experience positive trends.”

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Authentic partners with Pattern to optimize e-commerce operations

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1 hour ago

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December 10, 2025

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December 11, 2025

Authentic Brands Group has named Pattern Group Inc. as its global e-commerce marketplace accelerator and premier TikTok Shop partner, a move aimed at strengthening the digital performance of more than 50 brands in its portfolio. 

Authentic partners with Pattern to optimize ecommerce operations. – Champion

Pattern, known for its AI-driven ecommerce technology, will manage and optimize e-commerce operations for labels such as Champion, Reebok, Quiksilver, Aeropostale, Forever 21, Billabong and Juicy Couture, among others.

The partnership expands Authentic’s marketplace strategy, with Pattern responsible for managing official storefronts on TikTok Shop and expansion planned across Amazon, Walmart, Target Plus, Zalando, Otto and additional marketplaces worldwide. The work will include marketplace-specific content, translations and retail media strategies designed to boost visibility and conversion.

“Authentic’s global marketplace strategy meets customers on the platforms they trust, creates smarter discovery for our brands, and optimizes conversion at scale,” said Tim Derner, global head of marketplaces at Authentic. 

“Partnering with Pattern is an important step in our digital expansion strategy. TikTok Shop is critical to how today’s consumers discover and purchase our brands, and Pattern’s proven technology and global expertise will enable us to scale faster while driving long-term, sustainable growth across our portfolio and protecting the strength of our brands.”

As part of the collaboration, Authentic will centralize core ecommerce functions such as inventory planning, forecasting, fulfillment and brand protection. Pattern will provide technology to monitor unauthorized sellers and improve marketplace consistency, giving Authentic greater insight into supply, demand and execution across global retail channels.

“Authentic owns some of the world’s most recognizable brands,” said John LeBaron, chief revenue officer at Pattern.

“We’re thrilled to leverage our AI-powered platform and operational excellence to help Authentic’s brands accelerate e-commerce growth globally across an increasingly dynamic e-commerce landscape. As Authentic’s premier TikTok Shop partner, we’re excited to help their brands sell on TikTok Shop and leverage this fast-growing channel, where customers are increasingly discovering and purchasing products, to reach new customers and expand their global footprint.”

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