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ThredUp unveils new brand identity

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3 months ago

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September 22, 2025

Online resale platform ThredUp unveiled on Monday a full rebrand designed to strengthen its position as a leader in the now-mainstream secondhand market. 

ThredUp unveils new brand identity. – ThredUp

The overhaul introduces a redesigned user experience, an elevated visual identity, and a suite of AI-driven features that make shopping and selling more seamless and personalized.

“Since our founding in 2009, we’ve worked to transform how people think about and shop for secondhand clothing,” said ThredUp cofounder and CEO, James Reinhart. 

“This new brand identity, along with our enhanced AI features, is the next step in our evolution. It allows us to match our business reality with our customers’ expectations and make secondhand shopping and selling more seamless, personalized, and inspiring. We’re inviting more consumers to join us in accelerating the adoption of secondhand fashion.”

At the center of the new identity is the “infinity” emblem, a design that symbolizes circularity while forming a “T” drawn like a thread. The new look is described as cleaner, more balanced, and modern, aligning with the expectations of today’s online shoppers. 

The rebrand also comes alongside new investments in AI technology that power buyer features such as The Daily Edit, a personalized curation of 100 refreshed items daily; The Trend Report, a weekly look at fast-rising styles; and advanced AI-powered discovery tools that recommend items based on individual shopping behavior. 

On the seller side, the platform now offers simplified Clean Out services with doorstep pickup, improved payout transparency, and better accuracy with the ability to flag mislabeled items and review rejected ones.

“We believe a better future for fashion is built on meaningful choices: wearing what you already own, finding joy in the clothes that serve you, and choosing secondhand first,” added Kristen Brophy, ThredUp’s senior vice president of marketing. 

“Our new brand identity is a bold step forward in our mission to reimagine how we consume and express ourselves. We want to make the future of fashion feel good for your wallet, your wardrobe, and the world.”

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Birks sales surge on European acquisition, strong retail performance

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7 hours ago

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December 7, 2025

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December 8, 2025

Birks announced on Friday a 16.2% uptick in half-year sales to $93.1 million, on the back of the Canadian jeweller’s acquisition of European Boutique, and a strong retail performance.

Birks

The Montreal-based company also logged an increase in third-party branded timepieces across multiple brands for the 26 weeks ending September 27, in addition to gains in sales of Birks branded jewelry and third-party branded jewelry.

Meanwhile, comparable store sales rose 6.3%, attributable to strong sales in all product categories, particularly in third-party branded timepieces, but also in Birks branded jewelry and third-party branded jewelry, the company added.

In light of the strong sales performance, Birks narrowed its earnings loss during the six months to an operating loss of $0.2 million, compared to a reported operating loss of $0.3 million in the prior-year period.

“Our net sales, gross profit and comparable store sales for the first half of Fiscal 2026 are higher than the corresponding period in Fiscal 2025 due in part to the acquisition of the European business but also due to our strong retail performance, which speaks to the strength of our product offerings, both in terms of our Birks branded products and our third-party branded watches and jewelry,” said Niccolò Rossi di Montelera, executive chairman of the board and interim CEO.

“I would like to thank our teams for their dedication and hard work. The growth achieved in the first half of Fiscal 2026 is a testament of our commitment to our customers and I am grateful for the unwavering efforts of all our employees which contributed to these results and the successful integration of the European stores.”

In July, Birks acquired the luxury watch and jewellery business of European Boutique from its founders, the Sutkiewicz family, for a purchase price of $9 million.

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Koio relaunches the Primo with Rose Anvil

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18 hours ago

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December 7, 2025

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December 7, 2025

NYC-based footwear brand Koio is relaunching The Primo, the high-top sneaker that debuted the brand in 2015, in a limited-edition collaboration with leatherworker and YouTube creator Rose Anvil for its tenth anniversary.

Koio relaunches the Primo with Rose Anvil. – Koio

The updated Primo maintains Koio’s original Italian build standards, with internal upgrades including a full leather Strobel board, leather toe cap and counter, and a gum outsole. The upper is crafted from vegetable-tanned, untreated Vachetta calf leather sourced from Italian tannery Conceria Annarita, allowing the sneaker to naturally darken and develop a unique patina with wear.

“Reintroducing the Primo for our ten-year anniversary is incredibly meaningful,” said Johannes Quodt, co-founder of Koio. “It was the shoe that launched the brand, so bringing it back with Rose Anvil’s technical rigor felt like the right way to honor its legacy. The Vachetta leather will age beautifully, making this one of the most personal and character-rich versions we’ve ever created.”

The Primo first debuted in February 2015 at Koio’s Bowery pop-up, created by the founders as their ideal high-top sneaker. The silhouette remained a core style for five years before the brand shifted focus as its range expanded. Koio continued to receive requests from collectors and longtime customers to bring back the original design, prompting the reissue as part of the brand’s tenth-anniversary celebrations.

“The Primo was already a well-built sneaker, but replacing every internal synthetic component with leather significantly elevates the craftsmanship,” said Weston Kay, Rose Anvil. “Using untreated Vachetta leather means the shoe doesn’t just look good out of the box but it continues to improve over time.”

Koio’s work with Rose Anvil follows the success of their first collaboration—the Koio x Rose Anvil Capri Triple White—which sold out in less than 24 hours.

The limited-edition Primo is priced at $325 and is now available exclusively online.

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Victoria’s Secret raises full-year outlook on strong Q3

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19 hours ago

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December 7, 2025

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December 7, 2025

Victoria’s Secret & Co. on Friday reported better-than-expected sales in the third quarter, prompting the U.S. lingerie giant to raise its full year outlook.

Victoria’s Secret raises full-year outlook on strong Q3. – Victoria’s Secret

The Ohio-based company said sales for the three months ending November 1 totalled $1.472 billion, up 9% from the third quarter of 2024 and above its previously communicated guidance range of $1.390 billion to $1.420 billion. Meanwhile, total comparable sales for the third quarter of 2025 increased 8%.

Victoria’s Secret recouped its earnings, reporting a net loss of $37 million, or $0.46 per diluted share, compared to net loss of $56 million, or $0.71 per diluted share, for the third quarter of 2024.

“With two iconic brands, Victoria’s Secret and Pink, a curated product assortment, high-emotion marketing and a relentless customer focus, we are reinforcing our leadership in global intimates and beauty,” said Victoria’s Secret & Co. CEO, Hillary Super.

“As we continue to advance our Path to Potential strategy, we are accelerating global growth, elevating brand distinctiveness, and unlocking greater value across our ecosystem to drive long-term profitable growth.”

Looking ahead, the company is now forecasting full-year net sales in the range of $6.450 billion to $6.480 billion, compared to prior guidance of $6.330 billion to $6.410 billion for the full year 2025. Adjusted net income per diluted share is estimated to be in the range of $2.40 to $2.65, compared to prior guidance of $1.80 to $2.20.

For the fourth quarter, the company is forecasting net sales to be in the range of $2.170 billion to $2.200 billion compared to last year’s fourth quarter net sales of $2.106 billion.

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