Fulfil, THG Ingenuity’s fulfilment and courier management arm, has partnered with circular economy e-commerce firm Huddled Group.  

Under the agreement, Fulfil will provide Huddled with fulfilment, courier management, and warehouse storage solutions. 

It will enable Huddled (a discount firm that owns BOOP Beauty among other businesses) “to offer fast and reliable delivery for its customers”, including extending UK next-day delivery cut-off to 1am, seven days a week.  

The partnership “supports Huddled Group’s accelerated growth plans, providing quicker turnaround times, highly scalable warehousing solutions and proximity to potential stock”, they said.

The migration of stock and fulfilment operations are expected to be completed before the end of Q3, they added.  
 
Huddled can also leverage the use of Ingenuity’s THG Studios facility, “to assist in building live e-commerce solutions using state-of-the-art AI technology combined with live presenters to deliver more frequent live sales broadcasts”.  
 
Martin Higginson, executive chairman of Huddled Group said: “This partnership represents a step-change in our ability to deliver circular economy solutions at scale. THG Ingenuity’s fulfilment capabilities rival Amazon‘s – something we’ve aspired to since we started this business. The ability to process orders until 1am for same-day delivery is a dream for any e-commerce retailer.”  

Tom Killeen, COO, THG Ingenuity, added: “Our collaboration will empower Huddled to deliver a truly market-leading customer experience, optimising their operations whilst leveraging our industry-leading capabilities. In addition, their approach to offering sustainable solutions to surplus stock allows us to talk to our clients and offer them a solution to an age-old problem. A solution that reduces waste and maximises efficiency.

“This is about more than just logistics; it’s about leveraging cutting-edge technology to unlock tangible commercial advantages and deliver unparalleled speed and precision.”