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These co-CEOs swear by splitting the job: ‘The demands on a modern CEO are close to unsustainable’

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Active listening. Shared responsibilities. Pre-planned forgiveness. If the tenets of AlixPartners’ co-CEO relationship sound a lot like those of a married couple who have gone through a lot of therapy, well, you’re not far off.

AlixPartners co-CEOs David Garfield and Rob Hornby were promoted to lead the 2,500-person global consulting firm in February, but previously had worked together for some 14 years, which both say was vital. “Having prior work experience together makes a huge difference,” AlixPartners co-CEO David Garfield told Fortune about sharing the top job with Rob Hornby. “I genuinely believe that our decisions are better as a result of collaborating on them than they would be if we were making them independently.”

Garfield is based in New York and has decades of experience in corporate strategy, shareholder value creation, and the commercial side of the global consulting business. Hornby is based in the UK and spends 30% of his time in New York. He has a soup-to-nuts background in AI, digital innovation, and both startup and global operating environments and previously led the firm’s Europe, Middle East, and Africa region. At the same time, both understand the tech and commercial sides and have a solid decade and a half of working together under their belts. 

The geographic separation is a strategic advantage for the co-CEOs. Between them, they maintain 20 hours of leadership coverage across time zones—a feat that would be unsustainable long-term for a single CEO.

“We’re co-responsible for everything,” Hornby said. “So we share responsibility for all outcomes for everything. But that doesn’t mean that we are equally involved in everything—because we have different expertise.”

They operate under a single umbrella of “pre-planned forgiveness,” so if Hornby makes a decision that Garfield wouldn’t have made during the time they aren’t overlapping, there’s no harm done. The same is true for Hornby. 

“Then there are some things we just have to say, ‘That’s too big. That’s something we need to talk about,’” said Hornby. “And we will reserve the right to take that offline, speak to each other and come back to whoever is asking for a decision.”

That conversation always involves active listening, said Garfield. At this point, they trust each other enough not to lobby based on preconceived notions but instead they get each other’s perspectives on the table. 

“Ironically, I think it gets us to the answer faster because we don’t have to spend time building up a case,” said Garfield. “Having shared values makes a huge difference and having a foundation of trust makes a huge difference.”

While it’s going to plan for Garfield and Hornby, other leadership experts are more wary about splitting up the top job. Yet, as the world grows more complicated and the CEO role becomes increasingly complex, two might be better than one—but only if the combination is nearly flawless and interpersonal dynamics don’t derail the relationship, experts said. In the past three weeks, Comcast, Oracle, and now Spotify have all announced CEO transitions involving a co-CEO leadership structure with varying executive chair oversight on the board

“There’s so much happening both externally and internally and organizations are going through constant change and it’s not letting up,” said Susan Sandlund, a managing director at Pearl Meyer who leads the leadership consulting practice. “It could potentially make sense to have co-CEOs if the company actually has a need for it but I wouldn’t say it should be the norm. I think it’s an exception and you have to have a pretty good business case for it.”

Data provider Esgauge reveals there are only eight co-CEOs currently operating in the Russell 3000 among 245 CEO transitions so far in 2025. During the past decade, the highest number of co-CEOs serving at a single time among companies in the index was 17 in 2023. 

Part of the reason it’s been so unpopular historically is that “a lot can go wrong,” noted Sandlund. 

When things get awkward with co-CEOs

The most obvious trap a duo can fall into? Power struggles, with one executive wanting to be the standout, said Shawn Cole, president of search form Cowen Partners. In meetings with clients, investors, or the board, one might talk over the other one, making things painfully awkward. Factions can form. Inconsistent messaging can confuse the leadership team; decision making can slow down. And there’s always the risk of confusion about authority, said Cole, who has been called in to sort out situations after a co-leadership structure has gone to pot. When it fails, Cole chalks it up to interpersonal issues and a perception about broken promises, especially if one of the co-CEOs was under an impression it was temporary or that they would ultimately get the CEO role all to themselves. 

“It’s very much like a marriage,” Cole said. “It takes a lot of communication to make it work.” And just like a marriage, sometimes outside offers are too appealing to pass up. 

“They’re always going to be drawn to other sole CEO opportunities,” he said, which is another reason co-CEO-ship doesn’t often last, in his view. He’s skeptical about the recent appointments, noting that some look like short-term solutions to problems that have emerged in succession plans. Sometimes boards have difficulty making a decision, or executives might be lured elsewhere, he said. “These just don’t seem like long-term solutions,” said Cole. 

Egon Zehnder’s Chuck Gray, who advises boards on CEO succession, noted that the way different people react to power “is not always predictable.” Sometimes it’s for the good, but not in every case. 

“I’ve seen people who, when they became CEO, they’ve changed,” said Gray, co-head of Egon Zehnder’s North American board and CEO practice. “When you have two people sharing power, you don’t always know how they’ll react to being that type of structure.”

Gray observed that defining “equal” in a co-CEO relationship is nearly impossible. “Is it equal number of direct reports? Is it equal size P&Ls? Is it the same size office?” he said. “One line of business is bigger than the other, one has responsibility for all the P&Ls and all the corporate functions—will they feel equal?”

Gray noted a board member once requested that he stop her immediately if the board ever considered a co-CEO leadership structure ever again. 

CEOs say they are lonely

Still, the CEO role itself may be driving renewed interest in power sharing and Gray said his firm plans to research splitting CEO roles in more depth. He’s been telling clients recently that “we’ve gotten to a point now where the CEO job is almost an impossible job for one human to have.” In board searches, CEOs have been asking for independent corporate directors to be sitting CEOs who have dealt with the ongoing disruptions since the fall of 2019. 

“Wehn I talk to a lot of CEOs, you can just see the  stress and the strain,” Gray said. In theory, if you can share some of the burden with someone, the job could be more sustainable, he said. Plus, a lot of CEOs say—and Gray noted this was a cliche—but CEOs say they’re lonely. Having another person could lessen the load, he said. 

The key is having distinctly different roles, complementary skills, shared values, clear decision making rights, and genuine trust, experts agreed. More importantly, both people have to actually want to share the role, which is a trait that doesn’t always align with personalities drawn to being a CEO. 

“It takes a very mature person,” said Sandlund. “Certain CEOs today, no way in hell would they be able to share power. Some days one will shine and the other can’t get their nose bent out of shape over it… You are truly sharing the limelight and have to be OK with that.”

Back at AlixPartners, Garfield and Hornby both said they’re OK with it. Garfield noted it’s not right for every company culture, but two people can have a wider range if they have the right chemistry and match. “I think the demands on a modern CEO are close to unsustainable,” said Hornby. “If you’re a singular CEO, I think it’s a pretty tough job nowadays. Co-CEOs, if you can meet the conditions of trust and relationship, just provides you with a lot more bandwidth to deal with a complicated world.”



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A Thanksgiving dealmaking sprint helped Netflix win Warner Bros.

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The Netflix Inc. plans that clinched the deal for Warner Bros. Discovery Inc. started to shape up around Thanksgiving. 

deadline was looming: Warner Bros. had asked bidders, which also included Paramount Skydance Corp. and Comcast Corp., to have their latest proposals and contracts in by the Monday after the holiday, following a round about a week earlier. The suitors were told to put their best foot forward.

While most Americans were watching football and feasting on turkey, Netflix executives and advisers hunkered down to finalize a binding offer and a $59 billion bridge loan from banks, one of the biggest of its kind. That gave the streaming company the ammunition to make a mostly cash-and-stock bid that helped it prevail over Comcast and David Ellison’s Paramount, according to people familiar with the matter.

The resulting $72 billion deal, announced Friday, is set to bring about a seismic shift in the entertainment business — if it can survive intense regulatory scrutiny and a potential fight from Paramount. This account of Netflix’s surprise victory in the biggest M&A auction of the year is based on interviews with half a dozen people involved in negotiations. They asked not to be identified because the details are confidential.

The sales process had kicked off with several unsolicited bids from Paramount Skydance, itself a newly formed company after a merger this year orchestrated by Ellison. He’s now the studio’s chief executive officer and controlling shareholder, with backing from his father, Oracle Corp. billionaire Larry Ellison. 

Paramount’s early move gave it a head start in the bidding process weeks before other would-be buyers got access to information. But the post-Thanksgiving deadline for second-round bids became a turning point by giving Netflix time to catch up and assemble the documents it needed, some of the people said. And since the streaming giant was bred in the fast-paced ethos of Silicon Valley, it could move quickly. 

When the binding bids arrived that Monday, Netflix’s offer emerged as superior, the people said.

One issue was the Warner Bros. camp had doubts about how Paramount would pay for the company, which owns sprawling Hollywood studios, the HBO network and a vast film and TV library. Paramount’s offer included financing from Apollo Global Management Inc. and several Middle Eastern funds, and it had conveyed that its bid was fully backstopped by the Ellisons. Still, Warner Bros. executives were privately concerned about the certainty of the financing, people familiar with the matter said.

Representatives for Netflix and Warner Bros. declined to comment.

‘Noble’ vs ‘Prince’

In the weeks leading up to the finale, Warner Bros. advisers set up war rooms at various hotels in midtown Manhattan. A core group holed up at the Loews Regency, which has long been a convening spot for the city’s movers and shakers.

Inside Warner Bros., the situation was known as “Project Sterling.” The company called itself by the code name “Wonder.” The team referred to Netflix as “Noble,” while Paramount was “Prince” and Comcast was “Charm.”

At Netflix, Chief Financial Officer Spencer Neumann served as the point man while corporate development head Devorah Bertucci organized people day-to-day. Chief Legal Officer David Hyman and Spencer Wang, vice president of finance, investor relations and corporate development, also were key architects, with all of them reporting into co-CEOs Ted Sarandos and Greg Peters.

The contours of the deal were shaped in a way befitting of a tech company: mostly over video chat or phone rather than in person. Virtual war rooms were set up. While strategizing or discussing diligence on Zoom, participants would raise virtual hands or make suggestions over chat rather than unmuting and slowing down the meeting. Google Docs were used to review and edit documents together in real time.

Talks heated up this week, with Warner Bros. advisers in continuous dialogue with the bidders and negotiating contract language and value. Comcast said it would merge its NBCUniversal division with Warner Bros. Paramount offered to more than double its proposed breakup fee to $5 billion to sweeten its deal and outshine rivals. 

In the end, Warner Bros. determined Netflix had the best offer and the company was the most flexible on key terms. On Wednesday, Paramount lobbed an aggressively worded letter to Warner Bros. board saying the sales process was “tainted.” It also identified what it saw as regulatory risks in the Netflix proposal, one sign that a winning outcome was slipping away for Paramount. 

Netflix found out Thursday evening New York time that it had won. Executives and advisers were assembled on a video call when they got the official word, sparking a moment of jubilation before everyone snapped into action. By 10:25 p.m., Bloomberg News broke the news that a deal was imminent. 

Even Sarandos made it sound like the ending was a twist on a conference call with investors. “I know some of you are surprised that we’re making this acquisition, and I certainly understand why,” he said. “Over the years, we have been known to be builders, not buyers.”

Regardless of whether Paramount reemerges to try and top the bid, Netflix will have work ahead of it. It has agreed to pay a $5.8 billion breakup fee to Warner Bros. if the transaction fails on regulatory grounds. The company also has to digest its largest acquisition ever.

“It’s going to be a lot of hard work,” co-CEO Peters said on the conference call. “We’re not experts at doing large-scale M&A, but we’ve done a lot of things historically that we didn’t know how to do.”



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‘Its own research shows they encourage addiction’: Highest court in Mass. hears case about Instagram, Facebook effect on kids

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Massachusetts’ highest court heard oral arguments Friday in the state’s lawsuit arguing that Meta designed features on Facebook and Instagram to make them addictive to young users.

The lawsuit, filed in 2024 by Attorney General Andrea Campbell, alleges that Meta did this to make a profit and that its actions affected hundreds of thousands of teenagers in Massachusetts who use the social media platforms.

“We are making claims based only on the tools that Meta has developed because its own research shows they encourage addiction to the platform in a variety of ways,” said State Solicitor David Kravitz, adding that the state’s claim has nothing to do the company’s algorithms or failure to moderate content.

Meta said Friday that it strongly disagrees with the allegations and is “confident the evidence will show our longstanding commitment to supporting young people.” Its attorney, Mark Mosier, argued in court that the lawsuit “would impose liabilities for performing traditional publishing functions” and that its actions are protected by the First Amendment.

“The Commonwealth would have a better chance of getting around the First Amendment if they alleged that the speech was false or fraudulent,” Mosier said. “But when they acknowledge that its truthful that brings it in the heart of the First Amendment.”

Several of the judges, though, seem to more concerned about Meta’s functions such as notifications than the content on its platforms.

“I didn’t understand the claims to be that Meta is relaying false information vis-a-vis the notifications but that it has created an algorithm of incessant notifications … designed so as to feed into the fear of missing out, fomo, that teenagers generally have,” Justice Dalila Wendland said. “That is the basis of the claim.”

Justice Scott Kafker challenged the notion that this was all about a choose to publish certain information by Meta.

“It’s not how to publish but how to attract you to the information,” he said. “It’s about how to attract the eyeballs. It’s indifferent the content, right. It doesn’t care if it’s Thomas Paine’s ‘Common Sense’ or nonsense. It’s totally focused on getting you to look at it.”

Meta is facing federal and state lawsuits claiming it knowingly designed features — such as constant notifications and the ability to scroll endlessly — that addict children.

In 2023, 33 states filed a joint lawsuit against the Menlo Park, California-based tech giant claiming that Meta routinely collects data on children under 13 without their parents’ consent, in violation of federal law. In addition, states including Massachusetts filed their own lawsuits in state courts over addictive features and other harms to children.

Newspaper reports, first by The Wall Street Journal in the fall of 2021, found that the company knew about the harms Instagram can cause teenagers — especially teen girls — when it comes to mental health and body image issues. One internal study cited 13.5% of teen girls saying Instagram makes thoughts of suicide worse and 17% of teen girls saying it makes eating disorders worse.

Critics say Meta hasn’t done enough to address concerns about teen safety and mental health on its platforms. A report from former employee and whistleblower Arturo Bejar and four nonprofit groups this year said Meta has chosen not to take “real steps” to address safety concerns, “opting instead for splashy headlines about new tools for parents and Instagram Teen Accounts for underage users.”

Meta said the report misrepresented its efforts on teen safety.

___

Associated Press reporter Barbara Ortutay in Oakland, California, contributed to this report.



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Quant who said passive era is ‘worse than Marxism’ doubles down

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Inigo Fraser Jenkins once warned that passive investing was worse for society than Marxism. Now he says even that provocative framing may prove too generous.

In his latest note, the AllianceBernstein strategist argues that the trillions of dollars pouring into index funds aren’t just tracking markets — they are distorting them. Big Tech’s dominance, he says, has been amplified by passive flows that reward size over substance. Investors are funding incumbents by default, steering more capital to the biggest names simply because they already dominate benchmarks.

He calls it a “dystopian symbiosis”: a feedback loop between index funds and platform giants like Apple Inc., Microsoft Corp. and Nvidia Corp. that concentrates power, stifles competition, and gives the illusion of safety. Unlike earlier market cycles driven by fundamentals or active conviction, today’s flows are automatic, often indifferent to risk.

Fraser Jenkins is hardly alone in sounding the alarm. But his latest critique has reignited a debate that’s grown harder to ignore. Just 10 companies now account for more than a third of the S&P 500’s value, with tech names driving an outsize share of 2025’s gains.

“Platform companies and a lack of active capital allocation both imply a less effective form of capitalism with diminished competition,” he wrote in a Friday note. “A concentrated market and high proportion of flows into cap weighted ‘passive’ indices leads to greater risks should recent trends reverse.” 

While the emergence of behemoth companies might be reflective of more effective uses of technology, it could also be the result of failures of anti-trust policies, among other things, he argues. Artificial intelligence might intensify these issues and could lead to even greater concentrations of power among firms. 

His note, titled “The Dystopian Symbiosis: Passive Investing and Platform Capitalism,” is formatted as a fictional dialog between three people who debate the topic. One of the characters goes as far as to argue that the present situation requires an active policy intervention — drawing comparisons to the breakup of Standard Oil at the start of the 20th century — to restore competition.

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In a provocative note titled “The Silent Road to Serfdom: Why Passive Investing is Worse Than Marxism” and written nearly a decade ago, Fraser Jenkins argued that the rise of index-tracking investing would lead to greater stock correlations, which would impede “the efficient allocation of capital.” His employer, AllianceBernstein, has continued to launch ETFs since the famous research was published, though its launches have been actively managed. 

Other active managers have presented similar viewpoints — managers at Apollo Global Management last year said the hidden costs of the passive-investing juggernaut included higher volatility and lower liquidity. 

There have been strong rebuttals to the critique: a Goldman Sachs Group Inc. study showed the role of fundamentals remains an all-powerful driver for stock valuations; Citigroup Inc. found that active managers themselves exert a far bigger influence than their passive rivals on a stock’s performance relative to its industry.

“ETFs don’t ruin capitalism, they exemplify it,” said Eric Balchunas, Bloomberg Intelligence’s senior ETF analyst. “The competition and innovation are through the roof. That is capitalism in its finest form and the winner in that is the investor.”

Since Fraser Jenkins’s “Marxism” note, the passive juggernaut has only grown. Index-tracking ETFs, which have grown in popularity thanks to their ease of trading and relatively cheaper management fees, are often cited as one of the primary culprits in this debate. The segment has raked in $842 billion so far this year, compared with the $438 billion hauled in by actively managed funds, even as there are more active products than there are passive ones, data compiled by Bloomberg show. Of the more than $13 trillion that’s in ETFs overall, $11.8 trillion is parked in passive vehicles. The majority of ETF ownership is concentrated in low-cost index funds that have significantly reduced the cost for investors to access financial markets. 

In Fraser Jenkins’s new note, one of his fictitious characters ask another what the “dystopian symbiosis” implies for investors. 

“The passive index is riskier than it has been in the past,” the character answers. “The scale of the flows that have been disproportionately into passive cap-weighted funds with a high exposure to the mega cap companies implies the risk of a significant negative wealth effect if there is an upset to expectations for those large companies.”



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