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The world is changing fast—but there is reason for optimism

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How do you capture a moment in time when the world is moving so fast? That’s the problem I grappled with when writing this editor’s letter. Will the words I write today still be relevant when this magazine hits the printer? Each morning in London, like many of you, I find a world dominated by the latest threat of tariffs from the Trump administration or Elon Musk’s mission to “reinvent” government. Uncertainty is the only constant in business today.

Speaking of Musk, inspired by the likes of singer Sheryl Crow and actor Jason Bateman, I recently joined the ranks of Tesla owners who have traded in their “Muskmobiles” for another brand. Since Musk aligned himself with Germany’s far-right during a recent election, Europeans are turning their backs on Tesla. Cars have been torched in Berlin, and a recent informal study found 94% of German respondents said they would not buy one of Musk’s electric vehicles. Other critics, meanwhile, are asking what Tesla without Musk would really be worth. Like countless car buyers, when looking for a replacement, I turned to European brands like Volkswagen and BMW, but found they were still miles behind Tesla. This theme of being slow to adapt to new technology continues to plague Europe. As Samuel Burke reveals while electrically powered robotaxis are cruising the streets of some U.S. cities, they have largely been absent from European ones, hamstrung by red tape. 

Uncertainty is the only constant in business today.

Still, there are glimmers of hope—as Ryan Hogg finds in his analysis of Europe’s startup economy, charting the butterfly effect of Skype, the internet-based calling technology whose early employees went on to launch European household names like money-transfer giant Wise and ride-share challenger brand Bolt.

As one of the most powerful women in European finance, whose company serves over 170 million customers worldwide, Ana Botín, executive chair of banking giant Santander, is a leading example of the new European Dream—transforming a heritage brand into a dynamic global business that isn’t afraid to adapt. As Prarthana Prakash reports in the introduction to her exclusive interview with Botín, the chair’s bold moves have paid off, delivering €12.6 billion in profits last year.

Decathlon is another European giant that stands out from the competition. The almost half-century-old sports retailer has more than 100,000 employees, with over half of them owning a stake in the business. And as Prakash writes, by bringing research, design, production, and distribution in-house, Decathlon has become a formidable French force in the competitive world of sports retail.

This is an opportunity for European businesses to step up, embrace innovation, and play a part in creating [the] European Dream…

At the time of writing, European businesses and policymakers are scrambling to respond to a fresh round of American tariffs. Despite these challenges, there is reason for optimism: This is an opportunity for European businesses to step up, embrace innovation, and play a part in creating a European Dream where, as at companies like Decathlon, business generates value for shareholders and stakeholders alike. And if that dream is realized, and the car brands catch up, I can look forward to parking a European car in my driveway once again.

This story was originally featured on Fortune.com



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EU will respond firmly to US tariffs but still open to ‘compromise,’ German chancellor says

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German Chancellor Olaf Scholz on Sunday said the EU would respond firmly to tariffs announced by US President Donald Trump but stressed the bloc was also open to compromise.

“It is clear that we, as the European Union… will react clearly and decisively to the United States’ tariff policy,” Scholz said ahead of the opening of a trade fair in Hanover.

But the bloc was “always and at all times firmly prepared to work for compromise and cooperation”, he said.

“I say to the US: Europe’s goal remains cooperation. But if the US leaves us no choice, as with the tariffs on steel and aluminum, we will respond as a united European Union,” Scholz said.

Trump has announced sweeping tariffs on the United States’ allies and adversaries, including a 25-percent levy on auto imports starting next week.

A 25-percent US tariff on steel and aluminium from around the world came into effect in mid-March, with EU countermeasures set to begin in April.

As a major car manufacturer and exporter, Germany could be hit particularly hard by the auto tariffs and they were the subject of a visit to Washington by Finance Minister Joerg Kukies last week.

Germany has vowed a tough response to the tariffs, with a government spokesman insisting that “nothing is off the table”.

However, Italian Prime Minister Giorgia Meloni struck a more conciliatory tone on Saturday, calling for a “reasoned” approach to the escalating dispute.

EU chief Ursula von der Leyen also previously said she “deeply” regretted the US auto tariffs and the EU would “continue to seek negotiated solutions”.

Scholz on Sunday also insisted Canada was an independent country, responding to repeated comments by Trump that it should become the 51st US state.

“Canada is a proud, independent nation, Canada has friends all over the world and especially here in Germany and Europe,” he said at the Hanover trade fair.

Canada is a special guest at the event, which officially opens on Monday.

This story was originally featured on Fortune.com



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Companies are slashing their earnings forecasts as consumer confidence about the future reaches 12-year low

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  • While spending continued to increase in February, income grew even more, lifting the savings rate and indicating more caution among Americans. As growth slows down, some businesses are slashing their earnings forecasts amid consumer behavior concerns.

As confidence in the economic outlook fades, consumers are slowing their spending, and businesses are lowering their earnings forecasts.

Personal income jumped 0.8% last month, while spending increased 0.4%, contributing to a boost in the savings rate to 4.6%. That’s the highest since June 2024 and signals shoppers are turning more cautious.

“The February spending data confirm a slowdown in consumer activity in the first quarter of 2025,” Comerica Bank Chief Economist Bill Adams said in a note. 

Weak January spending could point to “one-off drags” from LA fires and harsh weather conditions, “but February’s anemic rebound points to a more persistent drag,” he added.

At the same time, consumer confidence is sinking, though sentiment doesn’t translate to actual spending.

The Conference Board’s expectations index in its latest consumer confidence survey fell to a 12-year low. The index plunged to 65.2, which is “well below the threshold of 80 that usually signals a recession ahead.” 

Additionally, the University of Michigan’s consumer sentiment survey released this week tumbled 11%.

“This month’s decline reflects a clear consensus across all demographic and political affiliations,” director of the survey Joanne Hsu said. “Republicans joined independents and Democrats in expressing worsening expectations since February for their personal finances, business conditions, unemployment, and inflation.”

As consumers grow weary of the economic headwinds, companies across industries are feeling the heat.

Some are dropping earnings forecasts while others remain on watch as tariffs, inflation, and consumer behavior impact their business. 

FedEx lowered its full-year forecast for adjusted profit to $18-$18.60 per share from $19 to $20, which is already down from a December forecast for $20-$22. 

During its quarterly earnings call, CFO John Dietrich attributed the lower outlook to “ongoing challenges in the global industrial economy, inflationary pressures, and the uncertainty surrounding global trade policies.”

Delta Air Lines also dropped its earnings projections for the first quarter, now expecting a profit between 30 cents and 50 cents per share, compared to previous appraisals between 70 cents and $1 in January.

According to a regulatory filing in March, Delta said its dimmer guidance was due to lower consumer and corporate confidence caused by increased economic uncertainty, hitting domestic demand.

“Consumers in a discretionary business do not like uncertainty,” Delta CEO Ed Bastian said on CNBC. “And while we do believe this will be a period of time that we pass through, it is also something that we need to understand and get to calmer waters.”

Additionally, American Airlines cut its growth forecasts in March after weaker demand in its domestic leisure segment and continued fallout from the plane crash over the Potomac River in January. The company expects first-quarter revenue to flatten out compared to a year ago, down from its prior forecast of a 3% to 5% increase. 

‘Tariff headwinds’

Elsewhere, other companies are providing disappointing guidance. Lululemon is seeing low consumer sentiment “manifesting itself” into slower foot traffic. The company projects first quarter revenue of $2.34 billion-$2.36 billion, lower than the Street’s expectations of $2.39 billion.

The company conducted a survey with Ipsos earlier this month regarding consumer sentiment, and found “consumers are spending less due to increased concerns about inflation and the economy.”

CFO Meghan Frank said during the earnings call that “tariff headwinds” could lead to slower sales in 2025. In fact, management sees revenue of $11.1 billion-$11.3 billion this year, up modestly from $10.59 billion in 2024 but also below analysts’ expectations for $11.31 billion.

Retail giant Walmart offered a full-year adjusted earnings forecast of $2.50-$2.60 per share, short of Wall Street’s $2.76 per share projection. 

CEO Doug McMillon had also warned about consumer confidence during a Feb. 27 talk at the Economic Club of Chicago. He noted that “budget-pressured” customers were reducing their spending and showing “stressed behaviors.”

American Eagle said it’s been impacted by the spending slowdown and estimates a $5 million-$10 million economic hit from tariffs on China for its fiscal year.

CEO Jay Schottenstein said a “fear of the unknown” is contributing to “less robust demand.”

“Not just tariffs, not just inflation, we see the government cutting people off,” he added. “They don’t know how that’s going to affect them.”

This story was originally featured on Fortune.com



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Dollar’s future in balance as world asks what US promise is worth

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