The Super Bowl Is The Second Biggest Secured Event In The United States In 2026

Security has been on the ground for 18 months.

The Super Bowl is an event. It is the opening day of the new advertising campaigns for certain companies who have paid NBC television millions of dollars for commercial time. Pizza places generally have their best financial day of the year. It’s a good day for beer companies as it is one of the biggest beer consumption days of the year. NBC will get the year’s highest rated television show and a leg up in the TV industry’s all-important February sweep month. Local station’s advertising rates are based on how many viewers watched that station’s programming during the sweep month. NBC was going to win the February sweeps anyway because it is also airing events from the 2026 Milan-Cortina, Italy Winter Olympics. There are claims that the San Francisco metropolitan area will get hundreds of millions of dollars of economic impact even though the game will be played in Santa Clara about 40 miles south of San Francisco. The party money will be spent in San Francisco not Santa Clara.

The United States Government classifies the Super Bowl as a Special Events Assessment Rating level I event. A target for terrorism. The Secret Service is in charge of security. A National Special Security Event such as the State of the Union address and the presidential inauguration are given the most security attention then comes the Big Game. There are 50 agencies who have been working in the Bay Area for a year and a half to make sure the event is secure. There is no word on how much it costs taxpayers to provide security. The NFL does not pay any money to help secure the event. FEMA, the FBI, TSA, the Customs and Border Patrol and various local police departments are part of the security team. The Big Game is a costly event.

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