The Southern Group is expanding its Florida Keys operation with the addition of longtime Keys advocate and public servant Erin Muir, a move the firm announced on Florida Keys Day at the Capitol.
Muir, a sixth-generation Upper Keys native, has joined The Southern Group’s Florida Keys office, where she will work alongside Kate DeLoach, who has led the firm’s Keys presence since 2019.
Muir brings deep roots in the Keys and a career grounded in public service, nonprofit leadership and civic involvement. Her local ties and policy experience are expected to further bolster the firm’s ability to represent clients with interests in the Keys, where environmental protection, land use, infrastructure and workforce issues often intersect with state government.
“I have had the privilege of working with Erin Muir in the Florida Keys since the 2012 election of Holly Raschein and in every cycle since,” said David Johnson, CEO of the Florida House Republican Campaign Committee. “Her knowledge of Monroe County, its people, its issues, and its politics is unmatched in my experience.”
DeLoach and Muir have known each other since childhood, and their professional paths first crossed in Tallahassee, where both served as legislative aides in the office of former Rep. Raschein, who represented Monroe County in the House. Their shared background in legislative service provides continuity as the firm continues to grow its Keys presence.
“Erin’s sixth-generation Keys roots are well known, but it is her work ethic and dedication to her community that have made her a trusted leader in the Keys and beyond,” said Rachel Cone, Senior Managing Partner of The Southern Group Florida.
Muir previously served six years as a legislative aide and campaign manager for Raschein. She has also worked with Mote Marine Laboratory and the Florida Keys History & Discovery Center, supporting outreach and community engagement initiatives. Earlier in her career, she worked with the American Cancer Society and Ronald McDonald House Charities.
Deeply engaged in civic life, Muir serves as Chair of the Monroe County Land Authority Advisory Committee and is a board member and past chair of the Florida Keys Healthy Start Coalition. She also holds leadership roles with several historical, educational, and business organizations in the Upper Keys.
