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The rise of ultra-luxury lounges, with fine art, Michelin-starred menus and chauffeur-driven BMWs

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The world of travel changed immeasurably during the pandemic. Due to passengers being concerned about their health, premium classes and private jets both experienced a rise in customers, which continued long after the restrictions were removed. 

Returning to how you used to travel is hard once you experience business class or the relative tranquility of an airport lounge. All this has resulted in airline lounges becoming increasingly crowded and less peaceful than before.

Airlines have tried to rectify the problems by removing lounge access for groups of customers or, in the case of British Airways, making status hard to achieve for most leisure travelers. 

Meanwhile, wealthy passengers have found their own solution with ultra-luxury private lounges and even separate terminals.

These new experiences have been growing within the United States for some time, and now the concept is spreading to Europe and, in particular, the UK.

The exclusive airport spaces offer a different world from the standard airport lounge with its tired buffet and cheap drinks. No expense is spared for the privileged passengers, who can expect food by celebrity chefs, private security, and chauffeur-driven cars to their aircraft. 

In the U.S., the ultra-luxury options include hiring a whole suite at La Guardia with three private rooms and a dedicated server in the Reserve Suites at the Sapphire Lounge.

In addition to a welcome caviar service and a wine list from New York wine bar Parcelle, guests can enjoy an à la carte menu from Jeffrey’s Grocery. Even the ensuite bathroom offers an elevated spa-like experience with Augustinus Bader amenities. Prices start from $2,200 for the smallest suite, which can take four people. The suites are even more exclusive, as you must be a Sapphire Reserve cardholder to book them.

Even more exclusive are the PS private terminals located in Los Angeles and Atlanta.

These offer different levels of service, with the entry-level offering general lounge access and shared transport from the terminal to your commercial flight for a mere $1,095. If you want more privacy, there is also the option of a private suite, which is perfect for a group or those with pets. All the options include check-in and customs in the terminal. 

London Heathrow’s Windsor Suite has long been the preserve of royalty and superstars.

Heathrow was the first to offer an airport VIP service in the early sixties, initially serving diplomats and royalty exclusively. 

Later, it became a paid-for suite in 2009, ready for the London Olympics.

The Suite has recently had a £3 million ($3.9 million) upgrade, which took eight months to complete.

Now named The Windsor by Heathrow, the private terminal prides itself on its discretion for high-profile guests but is open to anyone who can afford the fees.

With prices starting at £3,812 (inc VAT) for up to 3 guests, the luxury service offers a unique, ‘door to door’ experience, with a chauffeur-driven, all-electric BMW taking guests to their plane door.

The lounge consists of eight suites for the ultimate privacy which have been redesigned with British brands such as Tom Dixon and Axminster carpets. 

Perhaps The Windsor suite’s most unusual feature is that it doubles as a private art gallery, showcasing museum-worthy art from British artists such as David Hockney, Tracey Emin, and Francis Bacon, as well as American icons like Andy Warhol.

Guests can also sample exclusive fine dining options from Michelin-starred chef Jason Atherton, including a new quintessentially British signature dish of butter shortbread with praline cream, Earl Grey tea ice cream, custard sauce, and charred mandarin. 

Heathrow celebrated a record-breaking year in 2024 with 83.9 million passengers in 2024 which is 3 million more than the previous 2019 record.

Charlotte Burns, VIP Lead at Heathrow, said: “The Windsor by Heathrow is more than just a rebrand, it’s a testament to our heritage in pioneering luxury travel. From our carefully curated interiors to our exceptional service, we provide our guests with an unparalleled experience that reflects the finest of British hospitality.”

Paris Charles de Gaulle has also been trying to attract premium customers away from its rival Heathrow with the launch of a new La Premiere check-in and lounge for first-class passengers. 

Check-in lounge of the new Air France La Première vestibule

The concept was to provide a completely private and seamless experience for first-class customers, including luggage assistance and a new check-in area with two private lounges for even more privacy.

Next comes a dedicated private pathway, through security checkpoints. Once in the main lounge, La Première customers can now book optional suites with a butler,  a spacious living room, a bedroom with a double bed, a bathroom, and even an outdoor patio.

Air France also unveiled its new La Premiere First Class suites, which feature five windows, an Air France exclusive, a seat and a chaise longue that transform into a real 2-meter bed.

Meanwhile, at Manchester airport, the latest entrant on the scene is aether, which is a completely private terminal, making the experience similar to flying from a private jet terminal. Aether opened in 2024 after the previous reiteration of a private terminal closed during the pandemic. 

A big bonus with aether is that if you want to bring your car, you can drive up to the private terminal and go through all the normal airport admin, such as check-in and security, within the building.

This not only reduces the stress of the airport experience but also drastically reduces the amount of time needed to complete formalities and get to the terminal. 

Guest are taken to a lounge area by their host, who ensures they will get to their flight at exactly the right time. Meanwhile, they can sample seven-course menus by Adam Reid, the award-winning and renowned chef at Adam Reid at The French.

Even security within Aether is a premium experience as it will be closed off entirely for each person or traveling group. Finally, you will be chauffeur-driven in a BMW to your gate or aircraft.

Unlike many of its rivals, the aether experience is accessible for many budgets, with prices starting at £90 ($118) per person for the Express package for those with just cabin bags.

This provides access to go straight through the Private Terminal. ‘Inclusive’ is for those with either cabin or checked bags and can be used on either departure or arrival. This gives guests the full offering, including food, drinks, and even a private chauffeur to their aircraft.

A Manchester Airport spokesperson said:  “Here at Manchester Airport we’re proud to connect the North to the world via our ever-growing route network of over 200 destinations – more than any UK airport outside London. 

“One thing we’ve seen in recent years is that despite pressures on household budgets, people really value their holidays and prioritise them; we’ve actually seen more people choosing to elevate their airport experience by choosing to use our lounges – and now they can go one step further and choose to fly from aether.

“aether is an incredibly exciting addition to the range of premium options available here at Manchester Airport, and it’s great to see how well it’s been received already.”

With impressive facilities springing up at airports, it remains to be seen if passengers will forgo ever harder-to-attain loyalty programs with the crowded terminals and instead pay for premium lounges or private terminals. For many business travelers, choosing the best schedule and being assured of an efficient and relaxing experience will trump any status benefits.



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Jamie Dimon says his success is down to ‘details, no bullsh**ting, or meetings after meetings’

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Jamie Dimon’s ethos on running a company is pretty simple: Be relentless, and don’t overlook the details. When organizations get too comfortable and begin ignoring the fine print, he said, is when complacency sets in, and a business begins to decay.

With more than 300,000 employees worldwide, the CEO of America’s largest bank can’t be across every issue in the company—which is why he believes this diligence needs to be instilled at every level.

Speaking at the U.S. Chamber of Commerce yesterday, Dimon was asked how he had made JP better than “every other bank in the world,” a take which its CEO immediately disagreed with: “a lot of people do things better,” he began.

That reflection is “one of the reasons we sometimes do better a little bit,” Dimon added, explaining: “I’m relentless: Details, facts, analysis, no bulllshitting, no meetings after meetings, share all the information—put it on the table, put the dead cats on the table—go through system by system by system, get out on the road, visit other companies, they all do things better than you.”

The overall message is to “learn, learn, learn”, a mantra the Wall Street veteran has advised for everyone from Gen Z’s entering the job market to those in leadership.

“Big companies slow down, they become complacent, they become bureaucratic … arrogant,” Dimon added, all of which eventually leads to “stasis and death.” “Huge, wonderful companies” have failed because of this pitfall, Dimon said, and as such “nothing is too small to care about.”

Watchers of the 69-year-old’s career will not be surprised by his energetic leadership advice. Last April, Dimon wrote in his letter to shareholders that he runs the bank with a military tactic in mind named the ‘OODA loop,’ which stands for observe, orient, decide, act.

JP without Jamie

Under Dimon’s stewardship, JP has scored many wins: Its share price is up 21% over the past year, it is continually leading in AI adoption according to Evident AI’s barometer, and its CEO has the ear of everyone from lawmakers to President Trump.

However, Dimon shocked investors last year when he changed his oft-repeated response to the question of when he may be leaving the top job at JPMorgan Chase. For many years, Dimon would joke that his retirement was five years away. In May last year, that changed. “It’s not five years anymore,” he said.

Speculation has since been rife about which of JPM’s executive team would step in to fill the significant shoes of Dimon. But this week the executive’s tone changed again.

When a “five more years” anecdote was repeated back to Dimon this week, the CEO responded “at least,” suggesting his departure is anything but imminent. “I love what I do, it’s up to the board how long I do it,” he added.

Dimon’s success at JPM, which has included handling politicians and policymakers, led many to question whether one day he might make a move to Capitol Hill. The bank executive completely shut down the notion of a presidential run, as well as the role of Fed chairman (which will be vacated by Jerome Powell this spring).

“Fed chairman, I’d put in the absolutely, positively, no way, no chance, no way, no how for any reason,” Dimon doubled down this week. Since Trump’s return to the White House, the role of Fed chairman has become significantly less attractive, acting as a target for the Oval Office to level criticism and lobbying for the base rate to move one way or another.

But Treasury Secretary Dimon would “consider,” he added: “If a president calls you up asks you to do something, you should consider it. So I would take the call, consider it, and think about why and what they want, but what they want and how they want to operate would be important to me.

“I like my job, I’ve been my own boss for pretty much 25 years, and I like it that way.”



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AI is baked into health care. Now CEOs are focusing on patient and staff outcomes

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Good morning. What is the state of U.S. business? It depends on where you are and what you do. I was in San Francisco earlier this week, debating the AI dividend with a dozen CEOs of major hospital systems at a dinner sponsored by Philips. If you’re Suresh Gunasekaran of UCSF Health, which consistently ranks among the world’s best in health outcomes and medical research, AI is becoming baked into a more seamless patient experience. “Being a medical student, a pharmacy student, a nurse is no longer the same in the age of AI,” Gunasekaran said.

For Providence CEO Erik Wexler, who faces staff shortages, rising costs and reduced Medicaid payments in 51 hospitals and 1,000 clinics spread across seven states with different regulatory environments, AI is perhaps less ubiquitous but equally powerful. The reaction to ambient technology that acts on insights gleaned from doctor-patient conversations? “This is life-changing technology,” Wexler told me. “When a physician says that, you feel like you’ve discovered plutonium.”

While many Americans may fear the impact of AI on their jobs, many welcome the prospect of it lowering their average $17,000 tab for health care, which is expected to account for almost 19% of U.S. GDP this year.

Americans’ struggle with affordability and access to health care are two persistent problems U.S. Chamber of Commerce President and CEO Suzanne P. Clark cited in her 2026 State of American Business remarks yesterday in an otherwise upbeat speech. She drew comparisons between this 250th anniversary year and the last time America had a big birthday in 1976. Along with fond memories of waving a little flag in the Englewood, Ohio bicentennial parade, she recalled a dour mood shaped by 5.7% inflation, 7.7% unemployment, soaring energy costs, rising crime, stagnating productivity and a “ballooning regulatory state”—not to mention fear of nuclear annihilation amid the Cold War.

Fast forward to today, she said, and there’s been a threefold increase in GDP, a homegrown energy revolution, a 40% rise in median household income and of course several waves of transformative technologies. The lesson for Clark? “Despite all of our challenges, we live in an era of abundance and advancement,” she said. “America is very good at getting better.”

In the AI age, the question for business leaders is how to accelerate adoption and transformation while keeping costs in check. 2026 may be the year where the focus shifts to outcomes. As Jeff DiLullo, chief region leader of Philips North America, advised health systems leaders at our dinner: “AI either has to increase access to care, increase the quality and the outcomes, or reduce staff burden. And if it can’t do those things, don’t do it.”

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

Questions for the next Fed chair

The DOJ’s criminal probe into Federal Reserve Chair Jay Powell has delayed the search for his successor by raising questions about the independence of the next chair and whether they’ll win Senate confirmation. Two Republican Senators have vowed to withhold any vote until the investigation is resolved. One person who will “absolutely, positively” not take the job is JPMorgan CEO Jamie Dimon, an often-rumored candidate. What about running the Treasury? “I would take the call,” he said in a new interview

Ashley St. Clair sues xAI

The conservative influencer Ashley St. Clair, who had a child with Elon Musk, has sued his xAI firm in New York, seeking a restraining order to keep the chatbot Grok from undressing images of her. xAI has not commented on the filing, but has sued St. Clair in Texas for allegedly violating its terms with her lawsuit. 

Trump targets power plants

The Trump administration is reportedly considering a plan to have tech companies bid on building new power plants in an effort to lower electricity prices for average Americans, who are starting to push back against data centers. The president has praised Microsoft for announcing that it will pay higher utility bills for its U.S. data centers. 

Gov. Newsom comes out against billionaire’s tax

California Governor Gavin Newsom has joined a list of business leaders in opposing a billionaire tax for the state that will be voted on in November. He describes it as “bad business,” creating a split in the Democratic Party between him and New York City Mayor Zohran Momdani’s “tax the rich” sentiment.

Oracle struggles to bring employees to new HQ

Oracle is struggling to bring employees to its “world headquarters” in Nashville despite investing over a billion dollars in the office and offering various amenities. Most employees are reportedly hesitant to move simply because of salary ceilings in the state.

Tesla’s self-driving subscription model draws criticism

Tesla customers are speaking out on social media after CEO Elon Musk announced that the company’s self-driving technology will only be available through a monthly subscription after Feb. 14. The technology is currently available for a flat $8,000 fee, or $99 a month. “You will own nothing and be happy,” one X user posted.

The markets

S&P 500 futures were up 0.28% this morning. The last session closed up 0.26%. STOXX Europe 600 was up 0.08% in early trading. The U.K.’s FTSE 100 was up o.02% in early trading. Japan’s Nikkei 225 was down 0.32%. China’s CSI 300 was up o.41%. The South Korea KOSPI was up 0.90%. India’s NIFTY 50 was up 0.11%. Bitcoin was at $95K.

Around the watercooler

Exclusive: Former OpenAI policy chief creates nonprofit institute, calls for independent safety audits of frontier AI models by Jeremy Kahn

‘They’re going to have to think and act a lot more like hotels’: The new rules of office space now that the ‘genie is out of the bottle on hybrid’ by Jake Angelo

Worried about AI taking your job? New Anthropic research shows it’s not that simple by Sharon Goldman

Singapore tries to give its flagging stock market a kickstart with a link to the NASDAQ, allowing firms to easily list in both places by Angelica Ang

CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.



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Singapore tries to give its flagging stock market a kickstart with a link to the NASDAQ, allowing firms to easily list in both places

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Firms will soon get the opportunity to list in both the U.S. and Singapore in a first-of-its kind partnership. The SGX-NASDAQ dual listing bridge, which will commence later this year, is part of Singapore’s drive to revitalize its stock exchange, which has persistently lagged other regional bourses like the Hong Kong Stock Exchange in attracting IPOs and other deals. 

The bridge will likely appeal to Southeast Asian companies who want to draw on the U.S.’s deep capital market, yet still tap “strong brand recognition” in Southeast Asia, says Chan Yew Kiang, the ASEAN IPO leader at accounting firm EY.

Tay Hwee Ling, capital service markets leader of Deloitte Southeast Asia, adds that U.S. firms might also take the opportunity to extend their trading hours beyond the close of U.S. markets, as well as strengthen their presence in Southeast Asia. 

The partnership also broadens investment options for Asian investors looking to diversify amid geopolitical uncertainty, says Clifford Lee, global head of banking at DBS.

“With the Global Listing Board, companies can access the best of both worlds—U.S. market depth and Asian growth in a streamlined pathway,” an SGX spokesperson said. 

A boost to Singapore?

Singapore’s stock exchange has long suffered from low liquidity. Average daily turnover on the SGX is just $1.4 billion, compared to $29 billion on the HKEX. 

“China and Hong Kong have massive populations of active retail speculators who drive high daily turnover, while Singapore’s retail base is smaller, more conservative and prefers dividends and bonds,” says Glenn Thum, a research manager at Singapore-based stockbroker Philips Securities. “The higher liquidity and volumes in HKEX attract high-frequency traders, creating a cycle that boosts valuations and attracts more IPOs.”

Hong Kong also benefits from a steady pipeline of Chinese companies hoping to tap global investors by listing in the financial center. Exchanges in mainland China “benefit from the depth and breadth of the local investor base and market size,” says Chan of EY.

Then there’s the U.S., which offers deeper pools of capital than other Asian exchanges. That’s led several Southeast Asian companies, like ride-hailing firm Grab and e-commerce company Sea, to list in the U.S. instead of their home base of Southeast Asia. More recently, Filipino food conglomerate Jollibee Foods Corporation (JFC) announced that it would list its international business in the U.S. by 2027.

Singapore’s market is improving. In 2025, the SGX’s IPO proceeds also surged to its highest level since 2019, topping Southeast Asia’s IPO market. The turnover value of securities traded on the SGX in December climbed by 29% year-on-year. 

Still, Singapore’s IPOs are still much smaller than Hong Kong’s. Singapore’s largest IPO, NTT DC REIT, raised $773 million; by comparison, CATL’s secondary listing in Hong Kong raised over $5 billion.

Not a ‘silver bullet

But Thum of Philips Securities warns that the bridge isn’t a “silver bullet,” as companies will still face a local liquidity crunch unless U.S. investors really start trading during Singapore hours.

Also, only companies with a market capitalization greater than 2 billion Singapore dollars ($1.6 billion) qualify for the dual listing bridge, meaning only a small number of Southeast Asian businesses will qualify. For example, QAF Limited, a Singaporean food conglomerate housing bakery brands like Gardenia and Bonjour, has a market capitalization of approximately $546 million, which means it would not be able to file for a dual listing on the Nasdaq.

By comparison, the HKEX’s threshold for a secondary listing is just $385 million in market capitalization. 

This story was originally featured on Fortune.com



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