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The protein craze is heavy metal, literally: bombshell investigation finds unsafe lead amounts in two-thirds of top powders for sale

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You can never have too much of a good thing, the saying goes. For months now, Americans treated protein that way. What started as a fringe supplement used mostly by “gym bros and fitness-obsessed teens,” as Consumer Reports journalist Paris Martineau put it, has transformed into a full-blown mass-market wellness movement. There’s protein pastas, protein cereals, protein sodas, and even Starbucks protein cold foam

But an extensive investigation by Consumer Reports (CR) published on Oct. 14 reveals an inconvenient truth: much of this protein comes contaminated with toxic heavy metals.

Martineau led CR’s new round of testing on protein powders and shakes, the publication’s first since 2010. Back then, CR found “concerning levels of heavy metals,” but the category still felt niche. Now, she told Fortune, “everybody, seemingly, is taking protein powder, and this kind of protein mania has emerged where people seem to believe that more protein can always be better.”

That shift was precisely why CR decided to look again.

“We wanted to take a look at this industry again, now that it has blown up so much,” Martineau said. “And surprise, surprise, we found out that it seems like the risks have been growing right alongside the industry.”

‘We advise against daily use’

CR tested 23 of the most popular protein powders and ready-to-drink shakes sold in the U.S. The results were unsettling: more than two-thirds of the products contained more lead in a single serving than CR’s food safety experts say is safe to consume in a day. Some had 10 times that amount. One powder—Naked Nutrition’s Vegan Mass Gainer—contained 7.7 micrograms of lead per serving, which is 1,572% of CR’s level of concern. Another top seller, Huel Black Edition – a favorite among tech bros – registered 6.3 micrograms of lead, or 1,288% of CR’s limit.

CR’s chemist Tunde Akinleye, who led the testing, concluded in the report: “We advise against daily use for most protein powders, since many have high levels of heavy metals and none are necessary to hit your protein goals.”

Martineau herself was taken aback not just by the levels, but by the sheer consistency of contamination.

“I was surprised that protein powders contain detectable and concerning amounts of lead,” she said. “I was surprised that more than two-thirds of the products we tested had high levels of lead.” 

What concerned her most was how these products are used: unlike candy or hot chocolate, other products CR has tested, “the core user base often takes these products daily, or multiple times a day, which is a real risk.”

Even worse, the contamination has increased, not improved, since CR’s earlier testing. “We found higher levels of lead and a higher average level of lead,” Martineau explained. “Even… the worst product we tested this time contained twice as much lead as the worst product we tested 15 years ago.” She said that you might intuitively expect that safety standards would evolve as an industry matures, “but it’s not always the case.”

Many readers, she said, assumed contamination must come from negligent manufacturing, but the truth is more complicated. The problem starts at the source: plant-based protein powders were overwhelmingly the most contaminated category, with the average lead in these products about nine times the amount they found in dairy proteins like whey. 

Why? Plants act like sponges, Martineau explained. They absorb whatever is in the environment around them; and if there’s lead of cadmium in the soil, they’ll suck those metals up too. 

CR found that contamination can also intensify during processing.

“Protein supplements are highly processed food,” Martineau explained. She emphasized she wasn’t being ideological about “processed” as a buzzword, just factual: machines isolate and process the pea plant over many steps to convert the plant into a powder.  

The state of regulation

If heavy metals in food sound illegal, that’s another widespread assumption Martineau dismantled during her reporting.

The state of regulation for the protein powder industry was one of the things that “really shocked” her. Since protein powders are considered dietary supplements, they usually operate in a regulatory gray area with limited oversight before they go on the market.

There is no federal limit for how much lead is allowed in a protein powder. Companies are expected to self-regulate, and many don’t disclose any testing at all. The FDA does not approve supplements before they’re sold: “a strange setup,” Martineau said.

How strange? The FDA inspected just 600 of the 12,000 registered supplement manufacturers last year. Only 90 of those inspections were foreign plants, even though much of the U.S. supplement supply chain runs through overseas factories.

This regulatory vacuum leaves consumers blind. Some brands point to NSF safety certifications as proof of purity, but CR notes that NSF allows 10 micrograms of lead per day—20 times CR’s limit of 0.5 micrograms. 

“CR takes a really conservative approach… there’s no known safe amount of lead,” Martineau said. She pointed out that some companies can produce products that have really low levels of lead and more should do that, “if not all.”

Even as the science unfolds, Martineau was staunch on one point: people do not need protein powder. 

“Many people don’t need as much protein as they think they do,” Martineau said. “Unless you’re kind of in special groups—specific types of athletes, people who could be pregnant, older adults—you probably only need 0.8 grams of protein per kilogram of body weight per day… which is really easy to get by just eating whole foods.”

Harvard Health agrees that the recommended amount of protein each day is just 0.8 grams per kilo of body weight. That means a 140-pound adult only needs about 53 grams of protein per day, an amount easily reached with a cup of Greek yogurt and a chicken breast, or a serving of tofu with beans.

The RDA isn’t a target to exceed, but rather the minimum needed to avoid deficiency, and most Americans surpass it without trying: on average, protein already makes up about 16% of daily calories in the U.S. diet, above the recommended 10%.

The problem, she noted, is cultural: “We basically have this kind of health halo around protein.” 

Protein has become a branding tool—an excuse to turn processed foods into wellness objects. 

“Slapping protein on something does not make it a shortcut to health,” she said. “The unsexy advice is actually a shortcut to health—eat whole foods—but that’s way less fun than protein-maxxing.”



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Borrowing by AI companies represents a ‘mounting potential threat to the financial system’: Zandi

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Tech companies are issuing more debt now than before the dot-com crash as a rapid infrastructure buildout unfolds in the AI boom, Moody’s Analytics Chief Economist Mark Zandi said in a LinkedInpost on Sunday.

Even after adjusting for inflation, big tech companies are issuing more bonds than during the late 1990s. And the companies aren’t just refinancing existing debt—they’re taking on additional debt.

“While the increasingly aggressive (and creative) borrowing by AI companies won’t be their downfall, if they do fall short of investors’ expectations and their stock prices suffer, their debts could quickly become a problem,” Zandi wrote. 

“Borrowing by AI companies should be on the radar screen as a mounting potential threat to the financial system and broader economy.”

The 10 largest AI companies, including Meta, Amazon, Nvidia and Alphabet, will issue more than $120 billion this year, Zandi said in a LinkedIn analysis last week.

And this time is different from dot-com era debt issuance, as internet companies back then didn’t have a lot of debt, he pointed out. Instead, they were funded by stocks and venture capital.

“That’s not the case with the AI boom,” Zandi added.

Even though hyperscalers like Amazon, Google, Meta, and Microsoft could pay for the AI buildout with their profits, bond issuance is the “cheapest and cleanest” way to finance an infrastructure buildout of this scale, which will likely last more than a decade and be worth trillions of dollars, Shay Boloor, chief market strategist at Futurum Equities, told Fortune.

“These companies are a lot more comfortable issuing 10- to 40-year papers, for example, at very low spreads, because the market now views them as quasi-utility names—because they’re building all this infrastructure—not just a pure tech company anymore,” Boloor said.

He added that in the previous six months, tech companies have shown “proof in the pudding” that future demand for AI is booming.

Despite AI bubble concerns, Nvidia delivered a strong earnings report for its third quarter last month, saying its AI data center revenue increased by 66% from last year. 

Still, critics warn that the buildout may not keep up with how rapidly AI is developing.

Computer hardware, which makes up most AI data centers’ cost, may be more susceptible to becoming obsolete and replaced by more advanced technology during the AI boom as opposed to wireless and internet buildouts, much of which still runs today, George Calhoun, professor and director of the Hanlon Financial Systems Center at Stevens Institute of Technology, told Fortune.

“The cycle of innovation in the chip industry is much faster than for wireless technology or fiber optics,” he said explained. “There is a real risk that much of that hardware may become competitively disadvantaged by newer technologies in a much shorter timeframe,” before being fully paid off.

At the same time, big players in the AI boom—namely OpenAI—do not have the profits currently to cushion their massive investments at the moment, increasing their risk, Calhoun said.

“If OpenAI fails, the snowball effect of that is gonna be substantial,” Futuruum Equities’ Boloor said. Though larger tech companies won’t likely be impacted much by a potential OpenAI bust, companies that largely rely on its business like Oracle could, he added.

Still, Boloor is optimistic about the AI buildout, saying the main bottleneck for its success is U.S. energy capacity.

“I think that the risk is that trillions of dollars of AI capacity gets built faster than the North American grid can support it, which could slow realization,” he warned. 



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International deals race forward to end China’s hold on critical minerals since US can’t do it alone

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Pini Althaus saw the signs. In 2023, he left the company he founded, USA Rare Earth, to develop critical minerals mining and processing projects in central Asia, after realizing that the U.S. will need all the international help it can get to end China’s supply chain dominance.

“I realized we only have a handful of large critical minerals projects that were going into production between now and 2030,” Althaus, chairman and CEO of Cove Capital, told Fortune. “I understood that we’re going to have to supplement the United States critical minerals supply chain with materials coming in from our allied and friendly countries.”

Over a series of decades, China built up its stranglehold on much of the world’s critical minerals supply chains, including the 17 rare earths, used to make virtually all kinds of high-performance magnets and parts for vehicles, computers, power generation, military defense, and more. The rest of the world deferred to Beijing in exchange for cheap prices.

Amid an ongoing tariff war with the U.S.—and a temporary truce—the Trump administration is racing to build up domestic mining and processing capabilities, while also developing the global partnerships necessary to eventually undermine China, which controls 90% of the world’s rare earths refining.

In October, Trump inked a deal with Australia for both countries to invest $3 billion in critical minerals projects by mid-2026. Australia is home to the largest publicly traded critical minerals miner in the world, Lynas Rare Earths. Trump then signed a series of bilateral critical minerals deals in eastern and southeastern Asia, including Japan, Malaysia, Thailand, Indonesia, and Cambodia. The U.S. also has new deals with Ukraine, Argentina, the Democratic Republic of Congo, Rwanda, Kazakhstan, and more.

Althaus is specifically developing mining and processing facilities for tungsten—a heat-resistant metal used in electronics and military equipment—and rare earths in Kazakhstan and Uzbekistan. He sees the most potential in former Soviet Union nations in central Asia.

“The Soviets spent many decades exploring and developing mines. Many of their databases have been left and are quite meticulous,” Althaus said. “This gives companies looking to develop projects in central Asia a jumpstart compared to what would be here in the United States, where most of the opportunities are greenfield—very early stages, very high risk, and very little appetite for investment.”

In November, the Ex-Im Bank offered Cove Capital a $900 million financing letter of interest for the $1.1 billion Kazakh tungsten projects. A separate letter of interest was received from the U.S. International Development Finance Corporation.

Jeff Dickerson, principal advisor for Rystad Energy research firm, said only a long-term, coordinated effort—essentially a “wartime” approach—both domestically and with international partnerships can lead to success. But it cannot be done without new projects with foreign allies. “The challenge is that the U.S. doesn’t have a strong pipeline of mature mineral projects that are shovel ready,” he said. 

“The cycle of China extracting concessions on the back of mineral geopolitics and weakening the U.S. strategic negotiating position will likely continue without a coordinated, long-term response during the current moment of heightened attention to critical minerals,” Dickerson said, questioning whether the U.S. will maintain a concerted focus for years to come.

New emphasis

The Trump administration is increasingly making financial partnerships with critical minerals developers—even becoming a majority shareholder of U.S. rare earths miner MP Materials—and offering deals for floor-pricing mechanisms to offset China’s recurring dumping practices that aim to eliminate competition.

A native Australian turned New Yorker, Althaus is, naturally, a big fan of this approach. Chinese price dumping has crippled global competition and scared away potential investors, he said.

“By providing a price floor, it removes the question marks; it removes the instability; it removes the most significant risk in funding a project that’s about to go into production,” Althaus said. “It creates a predictability where you can take geology all the way through to profitability. I think there should be a global effort to create transparent markets and prices for the key critical minerals.”

Critical minerals are increasingly included in U.S. negotiations for all foreign deals. In the tariff agreement with Indonesia, for instance, the Asian nation agreed to lift export bans on nickel. The White House leveraged its military support for Ukraine by demanding the rights to its critical minerals in return. And the recent U.S. bailout of Argentina included a partnership on critical minerals mining.

In addition to its strategic defense location, rare earths are even a reason Trump continues to show interest in annexing Greenland from Denmark.

Veteran geologist Greg Barnes, who founded the massive Tanbreez mining project, which remains in development, briefed Trump at the White House during his first presidential term. This year, Critical Metals acquired 92.5% ownership of the Tanbreez project.

Critical Metals CEO Tony Sage is keen to supply the U.S. with desired rare earths, and the company recently received a letter of intent for a $120 million Ex-Im Bank loan. The goal is to start construction by the end of 2026.

“There’s an absolute need to make sure that more than 50% of the supply of these heavy rare earths come from outside of China—mined and processed outside of China,” Sage told Fortune.

Regardless of any long-shot annexation bids, Sage said Greenland can and should be a key ally to the U.S. for critical minerals. “They definitely don’t want to be part of the U.S., but I think they’ll be pro-U.S.,” he said.

For his part, Althaus said he sees all the international deals as progress, and not as competition for his Cove Capital.

“I think it’s a positive, and I think we’ll start to see a lot more happen in the coming months in terms of the U.S. and collaboration with other countries.”



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Amazon’s new Alexa aims to detangle chaos in the household, like whether someone fed the dog

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It’s 10 p.m. after a long day when you walk in the door and wonder aloud: “Did anyone feed the dog? Who fed the dog,” Panos Panay says he calls out to his family of six.

Turns out, nobody fed the dog and so all the kids “scatter to their corners,” he told Fortune’s Brainstorm AI audience in San Francisco on Monday. 

The senior vice president of devices and services at Amazon says the new generative AI-powered Alexa+, which runs on Echo hardware and can integrate with other devices like Amazon’s Ring security cameras, aims to ease the constant mental load in a household: remembering whether the pets ate, restaurants each family member pitched and saw vetoed, and regular grocery orders. The idea is to have “ambient” artificial intelligence around your house so that devices can assist in tasks, chores, and other household command center issues, said Panay.

The new Alexa+ is much more conversational, Panay said, and you no longer have to pronounce everything perfectly and discretely in order for it (or her, as Panay refers to the virtual assistant) to understand you.

“She’s the best DJ on the planet, in my opinion,” said Panay. “You have a personal shopper, you have a butler, you have a personal assistant, you have your home manager. Different people use Alexa for different things, and now she’s pretty much supercharged,” Panay said.

In addition to confirming that the dogs have not been fed, Panay said he used Alexa+ on Sunday night to head off another age-old debate: where the family should go for dinner. Both dinner decisions and pet chores are “classic fight[s] in my house,” Panay told the Brainstorm AI audience.

His youngest had previously suggested a few restaurants she wanted to visit for a quick bite and hadn’t yet been to, and Panay asked Alexa to remind them which ones his daughter suggested specifically. It was a sushi joint and she enjoyed it, Panay said. That type of ambient listening and assistance with debate is the point, he said, and stops people needing to pull out their phones and start typing and scrolling for information.   

From there, Panay said Alexa can also take more concrete actions like making a reservation on dining platform OpenTable, ordering delivery on nights in, getting an Uber, and handling home issues such as telling you how many packages were delivered or the number of guests who stopped by. Panay said Amazon has more than 150 partners to aid in these integrations, although there is work ahead to get more partners on board, he added.  

Thus far, Alexa+ has been rolled out to early-access users and this week the product is available to those on a lengthy waitlist, said Panay, and it’s been boosted by Amazon’s advertising. This week, the product is being released to anyone with an Echo device. The business monetization model involves “flywheels” from Amazon’s $2.4 trillion retail ecosystem, particularly around shopping for clothes, groceries, and other consumer items. “If you’re shopping on the grocery list and order groceries often enough, Alexa knows what you’re doing, and ultimately, can just order ahead of time for you moving forward,” he said.

Ultimately, Panay envisions users wanting “your assistant everywhere you go” because “the more it understands about you, the more informed it is, the better it can serve your needs.” And while Panay said there will be continued innovation from Amazon in this space, he refused to reveal any specific products. He said Amazon has a “lab full of ideas,” but most won’t make it out of that lab. 



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